Building web pages to have specific URLs pertaining to the content on those pages, to help them be indexed by search engines for that topic. The topics are not searched frequently but they reach a more targeted, qualified, niche audience.
Archives
This is the placeholder text used by developers when they are creating mockups of a layout or pages so they are able to visualize exactly how the text will appear once the page is finished. It could be any form of text and is generally nonsensical, such as ‘Lorem Ipsum Dolor’.