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The identification of what a web user intended or wanted during their initial search query.

This is the action of sending various data from a PC to a website or server. If there is an image on a PC which needs to be displayed on a site, the designer would have to upload it. When something gets transferred from the internet to a PC, it’s referred to as downloading.

This refers to how easily visitors can use your website in the manner it is intended to. In simple words, whether the content, navigation, images, and other interactive elements are all functioning properly and are easy to use.

URL refers to the address which a user types into their browser in order to access a site or specific sections of a website.

A complete toolbox of techniques that are utilized to assimilate insight about consumers, their behavioral patterns, their motivators and preferences with reference to applications, websites as well as products. User research can also be a blend of a variety of qualitative and quantitative techniques.

This refers to the manner in which a design is experienced in order to deliver the best experience for consumers to use your services or products. UX experts work with consumers to understand how they would use the design & product based on this input.

The total percentage of opt-outs that result from your email campaigns, divided by all the email addresses at which they were accepted; this rate is expressed as a percentage.

The total number of recipients that open your message. This becomes the true measure of your campaign’s success because you get a very accurate picture of how many subscribers are interested in your products/ services and are open your emails.

The individuals that have visited a network or website at least once in during a specified time frame.

The delivery of fewer impressions, conversions or visitors than contracted for a pre-specified period of time.