Marketing has evolved considerably over the years. It is no longer a simple strategy that involves placing ads on newspapers, televisions, radio, and similar platforms. Modern marketing strategy involves the Internet and its search engines, which makes the process much more complex. We are a well-established Lexington SEO company with ample experience in this field. With us, you get precise SEO campaigns, reliable advice, and affordable services.
Lexington Advertising Agency & SEO – Everything You Need to Know
There’s a lot of speculation and misinformation surrounding SEO, which is why business owners speculate whether this marketing strategy is worth their money. We have worked on several SEO projects and can confidently state this technique provides great ROI and helps establish authority if implemented correctly. Here’s a look at what you need to know about SEO:
- White and Black Hat Techniques – White hat techniques are legal strategies approved by search engines. They help you build an online presence and climb higher in search engine rankings. The biggest advantage of white hat techniques is durability because once the strategy is implemented; it only needs some upgrades once in a while to keep delivering results.
Black hat techniques like keyword stuffing, link farms, deceptive content, etc., will deliver quick results at the outset but soon invite penalties from Google. Websites using these techniques are blacklisted and their reputation is compromised almost irreparably. We use effective white hat techniques to get the best results without compromising your reputation.
- Implementation Time –SEO is a slow process and clients only start to see results after 90 days. Optimization takes time and improvement in rankings can’t happen overnight. Companies that promise quick implementation time frames might not be using the best or most sustainable techniques.
- Impact on Your Online Presence – Once SEO is implemented successfully, you get increased visibility and a spike in converting traffic. Your link also starts climbing the ranks. It appears on the first page of the SERP and can even reach the top. Our goal is to ensure multiple links are placed on the first few pages of the SERP to get more visibility.
- Analysis – Analysis helps us learn from current campaigns and improve future ones. We can identify strategies that aren’t performing well or require some upgrades. Our analysis reports are delivered to clients every month.
Our optimized SEO campaigns don’t have any unnecessary frills. Experts stick with techniques that deliver the best ROI and don’t use strategies that won’t be effective.
Lexington Web Design
We have an expert team of web designers who can optimize your current website or create a new portal. They will improve site speed, load times, interface, design, structure, and technical aspects. The team will also work with graphic designers to ensure your site has a strong brand presence and a unique identity. A good site forms a solid base for all promotional activities and ensures your prospective customers have a good source for product or service information.
If you want to know more about our Lexington SEO Company, don’t hesitate to call us or contact us through our online form at Insignia SEO.