Marketing is a vital part of running a business and most owners set aside a decent budget to ensure they have strong campaigns. Large-scale businesses sometimes have their own marketing departments while small to mid-sized companies rely on third-party marketing agencies like ours to help them with this process. Our team has been a part of this field for over a decade and has ample experience with different kinds of strategies. We have dedicated Santa Ana SEO experts, graphic designers, web developers, and other professionals so our company can handle all aspects of modern marketing campaigns.
Santa Ana SEO – What’s Included?
Search engine optimization is one of the most important strategies in modern marketing and it must be implemented correctly. This is a combination of different techniques designed to improve visibility on search engine platforms. Here’s a look at what’s included in SEO:
- Technical Optimization – This is an important aspect of SEO because it lays the foundation for other strategies. Our experts examine your website and online presence carefully to identify critical flaws like poor website structure, bad URL, bad tags, etc. Once these flaws are identified, experts fix them to improve overall performance.
- Keyword Research – The way people use keywords has changed considerably over time. Most users come from the mobile search platform and many of them use voice search, which changes the nature of search queries. We incorporate mobile search, voice search, local, long-tail, and negative keywords in every campaign to ensure you reach the right audience.
- Backlinks – Links to your content from high-authority websites doesn’t just bring in more traffic, but can also improve your reputation. It shows people your website is trusted by their trusted authority, which automatically lends you some authority as well. Backlinks can also help improve rankings in search engines.
These are just some of the many strategies we use to get high visibility for our clients. Santa Ana SEO experts always focus on the most effective strategies and keep their knowledge of current search engine affairs up-to-date.
Advertising Strategies
SEO is an organic technique and it takes at least 90 days of careful nurturing to show results. Most business can’t afford to wait that long or rely solely on SEO to gain recognition in the market. Healthy marketing campaigns have both organic and paid strategies to approach target audiences from different angles. We incorporate both Pay-Per-Click and social media advertising in all our campaigns to get the best results.
These strategies bring immediate results because they’re already visible. PPC ads are placed at the top of a SERP and regular social media ads are inserted into the timelines of targeted audiences. Our experts keep an eye on these campaigns and optimize them regularly to ensure they keep delivering good results. They also provide regular analytics reports to clients so you know how your campaigns perform and whether they deliver good ROI.
If you want to know more about our Santa Ana SEO Company, don’t hesitate to call us or contact us through our online form at Insignia SEO.