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3 A B C D E F G H I J K L M N O P Q R S T U V W Y
Ta Tw


by Tom Bowen
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A ‘tag’ is essentially a piece of JavaScript or HTML code that is provided by publishers or advertiser to be called by the webpage’s source code. It’s the ‘tags’ that make ads appear on sites and allow companies to track whether the users have bought a product, filled in a lead form applied for a credit card, etc., as a result of clicking on an ad.

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