What is your marketing strategy - Startups and SEO

When you are a startup, It is crucial to make yourself known, who you are, how your business can help but most importantly how will people find you and know about the services your startup offers. Being aware of the challenges for optimizing content so you can have a search presence will make it easier to get your startup to show up on Google searches. Being able to make use of the SEO techniques can help your startup leave a mark for your target market.  The methods used help so that search traffic is directed to your website. But for this, you not only need to be aware of SEO techniques but also of the SEO strategy. The challenge is…

February 8, 2019
2 Facebook Twitter Google + Pinterest
Instagram for Business - 2019 Top 3 Instagram Growth Tips To Boost Your Business

With over 1 billion active monthly users, Instagram is one of the most popular social network applications available today. Sadly, many business owners are unaware of how to leverage its colossal marketing potential to their advantage. We’ve broken down a highly effective 2019 Instagram growth strategy into 3 easy to follow methods you can start implementing today to boost your customer base. And the best part? It’s 100% free! 1.) Correctly set up your business profile for success Solidify your foundation, and your structure will stand the test of time. Start by ensuring your Instagram profile is set up correctly. Switch to Instagram for business. Switching to a business profile not only provides your customers with more options to contact you…

February 6, 2019
2 Facebook Twitter Google + Pinterest
seo 2394237 960 720 - Top 3 Mistakes That Most Businesses Do When Optimizing Local Search

By now, you would have obviously invested a fair amount of time and money into designing and optimizing your business site to rank well for your chosen keywords. Your site may very well rank high overall, but sometimes, local search results are a whole other challenge.   Local search optimizations are becoming increasingly prominent and crucial for brick and mortar companies as Google’s “near me” searches have increased exponentially over the past few years. The advent of smartphones, better connectivity and a plethora of instant information have proven to be both a blessing and a curse. Whether it be trying a new brand of shampoo or going out to eat, we cannot seem to go anywhere or do anything new…

February 5, 2019
1 Facebook Twitter Google + Pinterest
Google My Business Facts - Top 6 Overlooked Google My Business Category Facts

The correct setup of your Google My Business listing is imperative to ensure your business is correctly displayed to your future customers in the local pack. Many business owners and SEO agencies overlook the vital importance of categorization when setting up a GMB profile. Below we have outlined 6 important facts about GMB categorization you need to know to ensure your listing is set up and displayed correctly. 1. Proper Categorization Could Make Or Break Your Listing. According to a comprehensive survey by moz proper GMB categorization came in at number 3 in the 2018 top factors affecting local pack listings. 2. Anyone Can Change Your Business Category Without You Knowing It! Business competition is fierce and tactics are not always…

January 31, 2019
1 Facebook Twitter Google + Pinterest
Web Design Mistakes - Stop! Here are 5 Critical Web Design Mistakes You Are Probably Making!

Having a compelling and unique website isn’t an option anymore! Having a poorly-designed website causes businesses to lose customers and bleeds money every second. You have no idea how common this is for small businesses. To save money and have more control over their website, many small businesses, unfortunately, create their own site without understanding the concepts of a great website design. This almost always leads to a website design that’s less than ideal, or simply horrible like this one. Okay, now that website is just terrible! But, you get the idea, right? Web design is a form of art, and like art, it’s supposed to give its viewers a pleasant experience. The best websites do this by combining art and functionality, creating a design that’s…

January 30, 2019
1 Facebook Twitter Google + Pinterest
Negative Reviews and Reputation Management - Have You Received a Negative Review? Here's What To Do!

Have you received a negative review in the past six months? If so, you’re not alone. Millions of businesses around the world receive negative reviews quite often. Therefore, negative reviews don’t always paint the true picture of how legitimate a company is. However, 93% of consumers read online reviews to determine if a local business is good or bad, according to Bright Local. As you can see, it doesn’t really matter how often negative reviews occur, people are still inclined to show more favor towards businesses with more positive reviews and star ratings. So, what does this mean if you receive a negative review? What are you supposed to do to prevent your potential customers from slipping through your fingers?…

January 29, 2019
2 Facebook Twitter Google + Pinterest
YouTube is Now Removing Spam Accounts - YouTube is Now Removing Spam Accounts Which May Cause a Significant Drop in Subscribers

YouTube is now warning users that they may see a significant drop in their subscriber count, following the company’s mandate to remove spam accounts. YouTube began it’s purge on December 13th, according to an announcement released by the company. “We regularly verify the legitimacy of accounts and actions on your YouTube channel. We’ve recently identified and fixed an issue that caused some spam not to be removed. Today/tomorrow, we’ll be taking action and removing subscribers that were in fact spam from our systems.” Furthermore, a YouTube representative explained that the highly-popular media company’s efforts to remove spam accounts was done to ensure users that they are building an authentic community. “We use a mix of industry leading techniques and proprietary technology…

January 26, 2019
0 Facebook Twitter Google + Pinterest
Accelerated Mobile Page and AMP Framework for Google Use - Official WordPress AMP Plugin Update Allows Sites to be Built Entirely With AMP

The official WordPress AMP plugin has received a huge update, including the ability to build an entire website solely with AMP. This update means you can build a website from the ground up without the need of duplicate versions for each web page. In theory, this update will be able to potentially solve the hidden URL issue that many publishers have with AMP. If a site was built with AMP, then there would be no use for a separate AMP version. Therefore, the URL seen in the search results would be the publisher’s URL. However, there are still some technological limitations of AMP, meaning that it’s not currently possible yet for all sites to be built with this technology. For this…

January 25, 2019
0 Facebook Twitter Google + Pinterest
Do Men and Women Review Online Reviews Differently - Do Men and Women View Online Reviews Differently?

If you’re running a business, it’s part of your job to understand the perception of your business from your customers. Not only does this help to improve your customers’ user experience, but it increases your probability of having your business accrue more positive reviews. It’s a proven fact that people regularly consult online reviews before they make a purchase. In fact, 97% of customers read online reviews before making a purchasing decision, according to BrightLocal. However, Jamie Pitman from BrightLocal reported that there is a huge difference in how men and women interpret online reviews. Check out these interesting findings below. 37% of Men Check Online Reviews No Matter What Before this study, there haven’t been any research-driven indications of…

January 24, 2019
0 Facebook Twitter Google + Pinterest
Buyer Persona - What is The Buyer's Journey

As the global trend of e-commerce continues to rise, more marketers are beginning to face the pertinent challenge of converting prospective consumers that are seemingly invisible. In order to understand the motives behind consumer action, most modern marketers follow a conceptualized marketing theory, known as the Buyer’s Journey. Essentially, the Buyer’s Journey is somewhat of a voyage a prospective customer takes before they make a decision to purchase a product or service. The Buyer’s Journey is generally effective in understanding the mindset of the consumer while allowing marketers to methodically generate sales based on this approach. In this article, you will learn all about The Buyer’s Journey and how this approach can positively impact your business. How Does the Buyer’s…

January 2, 2019
1 Facebook Twitter Google + Pinterest
Call Now! 24/7