Google Ranking Factors - 4 Insights into How Google Ranks Websites

Google’s search engine uses a range of methods to determine which pages will be displayed at the top of the SERPs (Search Engine Results Pages). It looks at over 200 different factors while ranking sites. New algorithms are released at a regular frequency and the ranking parameters are in constant change-mode. However, there are a few basic things you can do to improve your ranking in Google’s search results. Here are some insights into how Google ranks websites: High-quality content Google’s big priority is to enhance user experience. The key lies in creating engaging and relevant high-quality content that is easy to locate and understand. While some things go into creating good content, Google recognizes and rewards sites that help…

March 10, 2018
3 Facebook Twitter Google + Pinterest
Search vs Social Media - Search Trumps Social in 2017

In 2017, social media platforms faced a significant amount of flak for “extreme content”, “brand safety issues” and “fake news”. The steps they took to curb the flood of malicious content, proved to be a catalyst for search referral traffic. Shareaholic, the analytic platform stated that for the first time since 2014, search outpaced social in terms of the overall traffic that was delivered in 2017. As per the data published by them, search was responsible for 34.8% of site visits in 2017. Social stood in second place, accounting for 25.6% of referral traffic. Another analytics platform Chartbeat that is used by media organizations and online publishers also reported a similar trend. The traffic from Google searches to publisher sites…

March 9, 2018
3 Facebook Twitter Google + Pinterest
SEO Success - How Long Does it Take to Get SEO Results?

Most business owners are aware that their site needs to be optimized well to increase its visibility and attract traffic, and this is where SEO comes in. Unfortunately, most people feel that SEO is a set and forget digital marketing strategy. This could be no further from the truth. Even the most expertly executed SEO campaigns take time to garner results. You need to put in the effort to design a great campaign with all the right elements. In addition, you need to allow some time to let SEO do its magic. Different types of SEO strategies There are many SEO strategies, such as the use of targeted keywords, keyphrases, and getting backlinks to your site. The end goal of…

March 8, 2018
2 Facebook Twitter Google + Pinterest
Google and WordPress - Mobile First Update forcing WordPress & Google to Work Together

Google has always focused on providing accurate search results, giving users the information they need and improving the user experience. In the past few years, the company has made a concerted effort to improve search speed and encourage web application developers, open-source communities, and other such contributors to focus on speed as well. Google’s primary goal is to help develop a healthy and flourishing internet landscape and the company has partnered with WordPress to get closer to that goal. What is WordPress and why is it important? WordPress is a highly popular open-source content management system that commands around 59% of the industry market share. The platform is based on the PHP framework and makes it easier for people to…

February 19, 2018
2 Facebook Twitter Google + Pinterest
Google Keyword Planner - Keywords Still Matter to Google

SEO is one of the most important modern digital marketing techniques. It improves the overall quality of the website, brings in more organic traffic, and improves a brand’s visibility. Keywords have always been an integral aspect of search engine optimization. However, developments in search engine algorithms, marketing strategies, and other factors have led people to doubt their relevance. They haven’t become obsolete, but the relationship between keywords and SEO, and their relationship with search engines has changed considerably over time. What is a keyword? A keyword is a single word or a collection of words that drives traffic to a website. It’s also the primary form of communication between a user and a search engine and the search engine and…

February 17, 2018
2 Facebook Twitter Google + Pinterest
Google - Organic Search Sees Largest Growth Rate in Over 2 Years

Most visitors find their way to your website through organic search or paid ads. In the past, clicks through organic search have been quite low. Paid ads are generally featured at the top of the SERPs(Search Engine Results Page) and organic results appear below these ads. This is why most users notice the ads first and click on them. However, according to research conducted by Merkle, organic search has seen substantial growth in 2017 after two years of poor performance. What does the report indicate? According to Merkle’s report, organic search site visits increased by 6% in Q4 of 2017. This is the strongest indication of growth since 2015 and was seen on both, mobile and desktop platforms. The latter…

February 16, 2018
2 Facebook Twitter Google + Pinterest
Are Vampires Real - Give Google the Answer! How Featured Snippets Help

Featured snippets were first introduced as Quick Answers by Google in 2014 as a part of its Knowledge Graph. The option was then rebranded to Featured Snippets a couple of years back but serves the same purpose. The snippet provides answers to simple questions on the Search Engine Results Page (SERP), so users don’t need to visit a website unless they desire more information than whats provided for their query. The snippet is dominantly visible at the top of the SERP, which is prime real estate and immediately draws the user’s attention. Most website owners and marketers want their content to be featured in these snippets; here’s a quick-start guide on how to achieve that result: Find the right questions…

February 15, 2018
2 Facebook Twitter Google + Pinterest
marketing by the numbers - Marketing By The Numbers

According to a Constant Contact marketing survey, 66% of small business owners stated that finding new customers is their top concern. They also noted that email, website, and social media are among their top three marketing platforms. Finding success, bringing visibility to their brand name, gaining new customers, and retaining old ones on any marketing platform requires skill, experience, the right tools, and techniques. Marketing can bring in a significant amount of revenue if a strategy is executed efficiently, but business owners need to put in some time and effort into it. Here’s a look at marketing by numbers and why businesses should invest time in it. 81% of All Online Shoppers Conduct Online Research Before Buying (Retailing Today 2014) Customers…

January 19, 2018
2 Facebook Twitter Google + Pinterest
Graphical User Interface - Can GIFs Help Your Marketing?

GIF content is becoming increasingly popular for content marketing and is beginning to revolutionize the way people share information. GIFs or Graphic Interchange Format, are a unique type of media file that can be sent through personal messages and can be displayed almost anywhere online to better express emotions and scenarios in an entertaining and interactive way. Gifs can be animated or static image files and first made their appearance in the late 1980’s, but have gone through a number of transformations. Today GIFs can be found all over the web, from social media platforms to various websites, more importantly, Google has adopted the GIF properties into a number of their web properties and is working towards the possibility of…

June 4, 2016
2 Facebook Twitter Google + Pinterest
Important SEO Checklist - SEO Checklist- Check it Off!

Search engines like Google, Yahoo, and Bing are constantly changing their algorithms. This happens as people expect and look towards a better user experience. So with the many changes being made It’s important that your website Is up to date with the world of SEO and its do’s and don’ts. If you’re not constantly working on SEO you will fall behind on your competition. The following checklist should help you get back in the game and on track to a better positioning on any search engine. YOUR BASIC SEO CHECKLIST: Setup a Google Analytics Account. Get your website listed on the Google Search Console and while you’re at it, get it on to Bing Webmaster Tools. Make sure your page is loading quickly if your…

June 2, 2016
1 Facebook Twitter Google + Pinterest