Huge Google Search Update

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It seems Google has been hard at work lately and unfortunately, not a lot of people have taken notice. However, a Twitter fan reported his findings when he discovered the changes that had come to Google and what that might mean for those in the SEO business. As he originally began tweeting which was later reported by others, we’re now seeing that Google is changing the way we see ...

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New & Improved Google My Business

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In today’s business world, being successful is a lot about being visible online and almost every business, big and small has an online presence. As a matter of fact, even the previously staunch brick and mortar stores now have an eCommerce version as well. This just goes to show how much these companies rely on online business to add to their revenues.

In this context, using Google My ...

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Costly SEO Mistakes

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SEO is a very important aspect of online marketing and the field is a very complex one. In addition, there are constant changes taking place in it and even the most experienced SEO specialists may not be able to give you a firm answer when it comes to processes being followed or the changes and updates that have been released. Here are some SEO mistakes that can cost site ...

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Click-through Rates and Their Effect on Organic Rankings

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When you’re analyzing your website’s performance, you pay keen attention to your click-through rates (CTR). Many people think that the CTR affects their site’s organic rankings amongst the SERPs. You might think that if you have higher organic CTR, you’ll rank higher in search results. However, ...

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Coming Soon- Twitter Integration into Google Desktop Search Results

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People with keen eyes might’ve noticed that Google mobile search results have been showing related content from Twitter. The integration started in May, with Tweets containing the searched keywords appearing in the SERPs.

However, this was limited to the United States and only to mobile results. Recently, there are indications that not only will Google include Twitter outside the country, but the company would also expand to desktop ...

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Is Facebook Favoring Native Videos over Embeds?

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Discerning people might’ve noticed the increasing number of native videos on Facebook. There’s also a marked decline in the number of YouTube videos and other third-party video embeds. Most of this content that lands organically in Facebook feeds are native video uploads. Speculation is rife whether ...

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A Keyword Strategy is Important for Success

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Online marketing is a lot more than just incorporating a PPC campaign or building links and sending emails- it’s a little bit of all these things, but it’s also a lot about following a very customer-centric keyword strategy. It’s a known fact that comprehensive keyword research ...

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