Mobile has taken over the world and businesses need to catch up quickly. Mobile search traffic has already surpassed desktop search and Google plans to shift to mobile-first index. This means that it will rank websites based on the content and quality of your mobile version instead of a desktop version. While this was announced back in 2016, it is going to be implemented in 2018. That’s why you need to start optimizing your mobile site today and here are some tips that can help:
Focus on Page Speed
Load times have a big influence on user experience so you must reduce it as much as possible. This can be done in many ways and the easiest is to reduce file size and upgrade server speed. Some image and video files are large, which means the page they are on takes too much time to load. Use cut down the size as much as you can without compromising quality. That will improve load times by a considerable margin. You can also use Google’s Accelerated Mobile Pages Project or AMP to improve speed. That will help you climb search engine rankings.
Understand the Importance of Screen Real Estate
Most users don’t like to scroll too much before they find the information they need, which is why the most important pieces of information should be located at the top of the mobile screen. Include the most vital details as well as the CTA above the fold so prospective customers can see it immediately. This improves user experience and increases the chances of conversion.
Invest in a Mobile Responsive Design
Mobile phones come in hundreds of various sizes and screen types. Many have old and new versions of Apple or Android operating systems so a website will look slightly different on the screens. If the website isn’t responsive, it won’t function well on some devices and that will have an impact on user experience. Responsive designs is flexible, adjusting easily to different screen sizes or operating systems.
Simplify Wherever Possible
It’s important to make a user’s journey from their visit to purchase as simple as possible. For example, if you want to provide a contact us form, reduce the number of data entry fields to essentials. Long and complicated forms will only discourage users. The easier the process, the more conversions you’ll have.
Maintain White Space
It’s tempting to cram as much information as possible above the fold but that can have an impact on user experience. People use their fingers to navigate through different pages and menus. They use the screen space to scroll up and down the page so white space is essential. No one likes to accidentally click buttons or open pages they don’t need. If there’s no way to scroll without clicking buttons inadvertently, users will become frustrated and leave your website.
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