Creating content can be challenging in these times of oversaturation, especially pieces that are link-worthy and bring in substantial traffic. However, if you research well and follow a few simple strategies, you can craft something that attracts the attention of noteworthy websites. Link audiences are “buyers” and you need to provide sales-worthy information instead of just anchor texts for relevant keywords. Here are some helpful tips:
Most people look at keywords, consider what’s relevant to their industry, and what’s easy, etc., before crafting content. While such pieces bring in some audience, they might not interest buyers. The best way to attract them is by providing information suitable for them. Look at data already present on their website, analyze which ones are most popular, consider their target audience, and take similar factors into consideration before deciding on your topics. This increases the chances of getting links and more traffic.
Create Skyscraper Content at Least Once a Month
Skyscraper content is a piece that generates a lot of hype and gets the attention of your target audience. It’s visible, even viral, and invites many opinions. It provides new information or presents old data uniquely on a popular topic. For example, if your target audience is looking for good ways of improving their website content, you can create a detailed infographic with ideas as well as statistics related to those ideas in response. Such pieces usually garner attention because they answer a popular question differently or more efficiently.
Create a Great Headline
Headlines should grab attention and reel people in. Creating a linkable asset won’t bring in much traffic if your headline doesn’t sound cool and unique. Many people focus on getting their link to the top of the search engine results page, but using a good title helps you stand out even at a lower position. Crafting good headlines isn’t very difficult and there are many guides available online providing help with the process. Once you have a proper guideline, making attention-grabbing titles for all your posts without much research is easy.
Explore Different Mediums
Some people only rely on text medium, which can be very limiting. Text is easier to create and long-form pieces with detailed information drive a considerable amount of traffic. But that doesn’t mean you shouldn’t explore different mediums. Here’s a list that can help you create a diverse marketing campaign:
- Product reviews (relevant to your industry)
- How-to content (in any format)
- Link pages
- Case studies
- E-books (aim to create one per year and downloadable through email)
- User-generated content through contests or challenges
- Research and statistics
You needn’t include all of these forms of content in your campaign but incorporating as much as possible will help. Some forms such as memes or lists are easy to create.
If you want to know more about our marketing or hire our services, don’t hesitate to call us or contact us through our online form at Insignia SEO.