It may be true that search engine optimization (SEO) is a strategic process, but that doesn’t mean that every SEO change you make has to be difficult. Improving your SEO can be straightforward if you’re updated on the latest practical techniques and routines.
If you’re new to the world of SEO and would like to enhance the SEO of your website, keep reading to learn more about five simple SEO tweaks you should make this year.
1. Optimize Your Headings & Titles
If you have target keywords, make sure that they are mentioned in your page’s title tags. If you were already doing this, update any old web pages and start incorporating more of your target keywords.
If your H1 tags are different than your titles, ensure that they mention your target keywords (in a slightly different variation if possible).
You can also include secondary keywords in your H2 and H3 subheadings to ensure that your entire site is SEO optimized.
2. Use a Mobile-Friendly Theme
This should have already been done years ago, but if your site isn’t using a mobile-friendly theme, then you need to make the appropriate changes immediately.
If you’re using a CMS, like WordPress, switch to a mobile-friendly theme to start seeing immediate SEO growth. Otherwise, ask your developer to update your site so that it uses a more responsive design.
3. Create Hub Pages
Creating a hub page is an effective way to repurpose your content and augment your SEO. Merely create a hub page for every important keyword your site is targeting by repurposing in all of your shorter blog posts. Lastly, compile all of this information into a single page.
To simplify, if you run a debt consolidation service, you can create a hub page that answers all of your prospects’ questions just be repurposing the content you’ve created on your blog. Doing this can boost your SEO and even increase your chances of receiving a snippet on Google when a prospect asks a question you’ve answered on your hub page.
4. Improve Your Site’s Credibility
People and search engines have to be able to trust your website. Particularly, your website must be viewed as a trusted source of information, whether you’re selling products or services. A great way to improve your site’s credibility is to:
- Revamp your website’s design.
- Make your contact info visible and readily available.
- Use real photos of your business.
- Avoid pesky ads.
- Proofread your site’s content.
Overall, if your site looks professional, your prospects and major search engines will treat it as such.
5. Include Links to Trusted Websites
It has been proven in countless studies that adding links to trusted sites lead to positive SEO results. The reason behind this occurrence is that search engines value verifiable and confirmed information. So, if you’re creating content, make it a habit to link only to trusted and authoritative websites.
By doing so, you can steadily improve the value of your content, increase your site’s trustworthiness, and boost your content’s long tail potential.