Are you considering starting your own business? If you are, you will likely collide with a central problem that can affect the sustainability of your burgeoning start-up. This dilemma is known as marketing. For many business owners, marketing is an extremely complicated concept.
In actuality, the concept of marketing is both straightforward and methodical, relying on one fundamental objective, and that’s building solid relationships with your clientele through effective research and advertising.
Regardless of if you’re selling a time machine or the map to the Fountain of Youth, you won’t achieve any financial growth unless your target audience knows what your products or services are. For this reason, you’ll need an effective strategy that will leverage your marketing goals and sustain the profitability of your business.
Are you searching for the information to establish the foundation of your marketing plan? Let’s explore a few important areas of online marketing to give your marketing strategy a powerful jump-start.
Keyword Research is Your Greatest Weapon
Essentially, keyword research is the impetus for building an impregnable SEO foundation. Before you dive into the multi-layered field of online marketing, you’ll have to understand the basis of keyword research and use this resource specifically to your advantage.
Unfortunately, there are thousands of online articles that all explain why keyword research is important to succeed online, but these articles rarely give any details as to why this is true.
Here are three actionable keyword research tips you can immediately implement into your keyword strategy.
Use Google Suggest to Find Popular Keywords: Google Suggest is a search engine feature that provides users with the best matching suggestions for entered search terms. By simply typing in terms such as “how to”, you can find the most relevant keywords in your niche. To maximize your keyword mining results, use this standard formula “how to + niche”. (Ex. How to lose weight fast.)
Steal Your Competitor’s Keywords: Call it an unfair advantage, but stealing your competitor’s keywords can allow you to use effective keywords that will help you dominate your industry. This is especially true if your competitor has a higher ranking in your local SERPs. You can use Google’s Keyword Planner to type in the URL of your competitor’s website to surveillance their keyword usage.
Furthermore, you can access the “keyword ideas” tab to learn more about the keywords your competitors are using. Alternatively, you can use the “ad group ideas” tab to receive topic ideas relating to these keywords.
Look for the Sweet Spot: In keyword research, it’s important to choose keywords that are generally low-risk, high reward. If you pick keywords that are too competitive, it’s less likely that you’ll rank higher for them. Conversely, if you choose keywords that aren’t being used online, you’ll only be wasting your time. It’s imperative to look for the sweet spot in your keyword research to find perfect equilibrium with your suggested keywords.
You can do this by utilizing Larry’s Formula to generalize the correct keywords to implement in your strategy. Here’s how the formula works:
- Take the number of monthly searches for the keyword.
- Multiply that number by the suggested bid.
- Finally, divide it by the competition level on that keyword.
- Rank all of the keywords you inserted into this formula accordingly. The highest number is the keyword that will give you the most optimal return.
Content Marketing Drives Traffic
Once your keyword strategy has been implemented, you have properly laid the framework for boosting your online rankings. This will lead to high online visibility in a few months if your strategy is successful. Meanwhile, you should focus your attention on your content marketing efforts, primarily because content marketing drives traffic.
If you want to create exceptional content that will inform and inspire your target audience, consult these three critical tips.
- Use Your Research: Conducting quality keyword research will give you a perfect insight of the keywords that are popular online. If you can use these keywords to create valuable content for your audience, Google will reward you by ranking your content higher than other articles when a web user enters a corresponding keyword.
- Keep Your Content Engaging: In the B2B industry, there are millions of online articles that often communicate the same topic. Hence, if your content isn’t engaging, your visitors could immigrate to other businesses that have more valuable information to share. Always remember to keep your content engaging by providing your audience with precious information they won’t think twice about using in their everyday lives.
- Stay Original: To elaborate more upon the previous tip, your content must be entirely original to succeed online and rank successfully in your local SERPs. In order to achieve this feat, try determining the unique information you can share that your audience won’t find anywhere else. Use in-house infographics, case studies, and expert opinions that will create your very own spin on a popular topic.
Social Media is Your Key to Advertising Success
Social media is a massive platform that can grow your business, generate leads, and build your online brand. In fact, did you know that 90% of all marketers claim that social media marketing has boosted their business exposure?
You can effectively use social media as your key to advertising success, but first, you’ll need a viable strategy. Here are a few ways you can capitalize the resources you have to achieve a substantial return from your social media marketing budget.
Create a Social Media Plan: Frankly, if you fail to plan, you plan to fail. Needless to say, many businesses make the mistake of blindly leaping into social media marketing without a formal strategy in place. To avoid this trap, start putting together a social media plan in writing to organize the strategy you have in place to promote your online brand.
Start Off Small: There are dozens of social media networks that each offer distinct advantages (and consequences) to the businesses that use them. You can easily overwhelm yourself by using multiple social media networks in the beginning stages of your business. Smart off small by using prominent social media networks such as Facebook and Twitter. Expanding your expertise on these networks will make implementing other social media networks into your strategy more convenient down the road.
Target, Target, Target!: Your audience isn’t some homogeneous blob. Therefore, if you treat your audience in this manner, you’ll waste a lot of time and money. Each consumer you are targeting has different interests, idiosyncrasies, goals, and purchasing habits. Fortunately, you can utilize Facebook’s Advertising tool to perform granular audience research. For example, if you are targeting fans of Donald Trump, it would make much more sense to target individuals that use the hashtag #NeverHillary for your search. Facebook’s Advertising platform makes it easier to target specific audiences this way, and you should take advantage of this feature.
Overall, marketing can truly be a difficult concept to master. However, using the information above can help your small business achieve insurmountable success from your unique marketing strategy.