SEO Agency

SEO is a powerful strategy designed to improve a company’s online presence & reach a larger audience. An SEO company implements strategies to help a business grow in a competitive field. A business needs to maintain visibility to gain success and grow. This visibility is achieved through well-planned, and well-strategized marketing strategies, especially on online platforms. Modern businesses need to establish a good presence on the Internet because almost everyone researches products or services online before they spend their money. While some digital marketing strategies are relatively easy to implement, most require expert skill and knowledge. This is particularly true for SEO, which looks easy on the surface but is difficult to implement successfully. The best way to gain prominence…

August 15, 2018
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Tired of Poor Email Campaign Results - Are You Tired of Poor Email Campaigns? Try These 3 Methods to Increase Your Earning Potential

Lead generation is a core practice for businesses that desire to convert possible sales opportunities into financial gold mines. However, once you actually have a lead, how do you nurture it into a sale? What is the process of converting your lead into a customer, especially if this individual or business doesn’t have an immediate need for your services or products? The answer is actually quite simple, and it’s email marketing. Email marketing is one of the most widely-used marketing strategies since the dawn of the Internet. All you have to do is build an email list and create sales-pitch like emails to your recipients in order to elicit a purchase. Producing an effective email marketing campaign generally comes down to…

August 14, 2018
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SEO Specialists in 2018 - Thinking Like a Search Engine – SEO Specialists in 2018

Search engine optimization (SEO) is now a permanent staple across the digital and online marketing platforms. In fact, no advertising campaign is ever complete without a sound and effective SEO plan. However, how does one become a true SEO specialist in this challenging and ever-changing market? It’s simply not enough to learn about the importance of long-tailed keywords, responsive web design or evergreen content. In today’s cloud-based world, you need to think like a search engine in order to grasp the fundamentals of SEO. With Google as a central hub for online marketing tools, there are DIY ways to tap into the current and burgeoning SEO trends. However, you still need seasoned and reputable digital marketers on your side –…

August 11, 2018
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Video Marketing via YouTube - 3 Easy Video Marketing Tips to Grow Your Business' YouTube Channel

It’s no secret that video marketing is a lucrative marketing option for businesses of all sizes. With a minimal investment, you can easily create compelling and engaging videos to post on your business’ YouTube channel. However, many businesses struggle to adequately grow their audience through their YouTube channel. Even if you are creating quality video content, if you aren’t engaged in the marketing portion of video marketing, your efforts will utterly fail. Achieving steady growth on your YouTube channel requires the implementation of precise marketing methods that will expose your content to interested viewers. Read on to learn about three easy video marketing tips you can use to grow your business’ YouTube channel. 1. Stay Involved in Your Community It doesn’t take…

August 8, 2018
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Bing Ads - Breaking News: Bing Released New Ad Technologies for Marketers

In order to keep up with the rising popularity of Google and Facebook as the premier online ad platforms, Bing has released some new advertising technologies available for marketers across the globe. According to Search Engine Land, Bing Ads announced on Monday that its automated bidding tools, Maximize Conversions and Target CPA, are now available for marketers and businesses in the United States, Australia, Canada, France, Germany, and the United Kingdom. This update presents marketers with an effective solution to securing an unlimited amount of conversions from advertising campaigns. It remains to be seen how practical these new ad technologies will be, but there is room to speculate that marketers will benefit tremendously from using Bing as an advertising platform. Bing…

August 7, 2018
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Video Marketing for Your Business - Stop! Check Out These 4 Effective Benefits of Investing in Video Marketing for Your Business

One of the most underrated aspects of online marketing is video marketing. Video marketing is an effective marketing approach that gives businesses the opportunity to advertise their products or services in front of a video audience. With lucrative avenues such as YouTube and Facebook, businesses are now able to share their personal videos in front of millions of people. Still, video marketing is an entirely fresh concept that many businesses still haven’t mastered. In fact, some businesses aren’t even using video marketing to boost their marketing objectives at all. Granted, pursuing a particular marketing route incurs a large investment that many businesses are uncomfortable making if they aren’t aware of the pros and cons of a particular investment. Here are the…

August 6, 2018
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Small Business Checklist - Small Business Checklist – Three Ways to Improve Rankings

Search engine optimization (SEO) is never easy for any company. With so many metrics involved, it can be truly challenging to secure measurable results for any new or existing brand. Similarly, digital marketing can be complicated for clients with limited time, money and resources. This is why it’s pivotal to have a seasoned and reputable company handle all your online advertising needs.  For small to medium-sized businesses, there are several ways to improve your visibility and Google rankings. In fact, here are some key points to address on any business SEO checklist: What to address in your online SEO marketing campaign? Why is SEO important for any new or existing company? Which tools will help you secure higher visibility, page…

August 5, 2018
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Influencer Marketing - 5 Reasons Why You Should Try Influencer Marketing

Since the dawn of the advertising age, brands have used celebrities to market their products to consumers. This concept has changed drastically since the beginning of social media, primarily because of the rise of influencers. Influencers may not be world-renowned celebrities, but these individuals possess a substantial follower that listens to their every word. As a result, large businesses are starting to gravitate towards influencer marketing or the practice of employing influencers to market consumer products or services to a wider audience. However, is influencer marketing sustainable and is it worth the investment? In this article, you’ll learn about the five primary reasons why you should try influencer marketing for your business. 1. There is a Low Barrier of Entry There…

August 4, 2018
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News on Whatsapp - What's Up with WhatsApp?

WhatsApp recently expanded its capabilities with a myriad of new features. In fact, the popular audio – video – chat platform now offers group calling for up to four people. With WhatsApp joining Instagram under the Facebook umbrella, CEO Mark Zuckerberg announced the new features at the recent F8 Developer Conference in May. This is an annual event that highlights the current and burgeoning trends in the social media universe. Starting a Group Call Android and iOS app users can download the new updates for WhatsApp. In fact, here are the essentials of taking advantage of this new multi-person call platform: To start a group call, simply start a usual one-on-one video call. Tap the “add participant” button in the…

August 3, 2018
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Facebook User Engagement and Traffic Increases - Great News: Global Facebook Use is Increasing Despite Privacy Concerns

Facebook is the largest social media network in the world, with over one billion active users across the globe. As such, Facebook has become an exceptional marketing tool that allows businesses to place their ads where virtually millions of prospects can view them. This strategy has been effective, to say the least. There are over 3 million advertisers on Facebook, and more businesses are beginning to invest in Facebook as a viable online marketing tool. However, there has been some concern that Facebook’s worldwide use would dwindle because of their catastrophic data breach in April. Interestingly, the reality has been otherwise in favor that Facebook’s worldwide use is not actually falling, but is instead increasing at a steady rate, according to…

August 2, 2018
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