Technical SEO - What Does Technical SEO Consist of?

When people first think of the word SEO, they get a bit hesitant because they’re not sure what it means or what all goes into SEO let alone technical SEO. While traditionally SEO refers to the content that goes into whatever work you’re doing, technical SEO is a bit of the opposite. Technical SEO has to do less with the content of the material or project you’re working on and more of the work that you do the project. In this instance, it’s the layout or foundation for the work that you’ll be doing. There are different aspects that go into SEO such as on page SEO, Off Page SEO and technical SEO. The first is basically self-explanatory in saying…

May 17, 2016
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Mobile Ranking - Google's Mobile Ranking Signal Finalized

Smartphones and technology at the touch of our fingertips have become the new thing that everyone is all about. We’ve seen such a change in the years that now everything can basically be done and accessed from our phones. People now do almost all communication in one form or another from their smartphones or using some form of technology. While searching the web for our smartphones, nothing is more annoying than coming across a webpage that isn’t mobile friendly. When this happens your forced to either navigate away from the page or wait until you’re on a device that is compatible with the page you’re trying to view in the first place. Thankfully, there is now a solution that can…

May 17, 2016
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SEO as Part of the Business Culture - Making SEO Part of the Business Culture

One thing that hasn’t always gone hand in hand happens to be SEO and the business culture. For whatever reason, despite years of trying to merge the two successfully, many businesses have struggled with this concept. It’s quite unfortunate as if you can successfully merge the two together, you can really grow your business and make a world of difference with the success of the company and the outcome that you’ve been wanting to achieve along the way as well. While there might not be any one way to go about doing such a thing, you can follow these tips and incorporate them into the business culture to help out your company or the one you work for. Tips on…

May 17, 2016
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Google Search Update - Huge Google Search Update

It seems Google has been hard at work lately and unfortunately, not a lot of people have taken notice. However, a Twitter fan reported his findings when he discovered the changes that had come to Google and what that might mean for those in the SEO business. As he originally began tweeting which was later reported by others, we’re now seeing that Google is changing the way we see and find things. First and foremost, they’ve extended the length of tiles which means you’re seeing longer headlines on the results that come up with a search. To coincide with this new change, we’re seeing extended meta keywords and descriptions being extended as well. This is pretty huge considering this makes…

May 17, 2016
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Google My Business - New & Improved Google My Business

In today’s business world, being successful is a lot about being visible online and almost every business, big and small has an online presence. As a matter of fact, even the previously staunch brick and mortar stores now have an eCommerce version as well. This just goes to show how much these companies rely on online business to add to their revenues. In this context, using Google My Business is the ideal method for businesses, brands, products, organizations etc to effectively manage their online presence, using Google. The Google My Business dashboard can be used to maintain the latest business information on Google and track followers as well as build a loyal customer base. It’s also possible to create AdWords…

October 24, 2015
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SEO Business Mistakes - Costly SEO Mistakes

SEO is a very important aspect of online marketing and the field is a very complex one. In addition, there are constant changes taking place in it and even the most experienced SEO specialists may not be able to give you a firm answer when it comes to processes being followed or the changes and updates that have been released. Here are some SEO mistakes that can cost site owners vital traffic: Building all the links on the website’s Home Page– It can be extremely tempting to point all the links to the home page as that is the start of the sales funnel. However, this isn’t a very wise move. This will only lower your rankings on SERPs as…

October 24, 2015
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SEO Click Through Rate - Click-through Rates and Their Effect on Organic Rankings

When you’re analyzing your website’s performance, you pay keen attention to your click-through rates (CTR). Many people think that the CTR affects their site’s organic rankings amongst the SERPs. You might think that if you have higher organic CTR, you’ll rank higher in search results. However, research indicates otherwise. According to some, CTR has virtually no effect on ranking. What is CTR? Essentially, CTR is the number of people who actually click on your link against the number of people who had the opportunity but didn’t. The calculation is simple. You need to take the number of times your link appears on a SERP; of that, if about 35% of the audience click on your link, your CTR is 35%.…

August 24, 2015
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Twitter Results - Coming Soon- Twitter Integration into Google Desktop Search Results

People with keen eyes might’ve noticed that Google mobile search results have been showing related content from Twitter. The integration started in May, with Tweets containing the searched keywords appearing in the SERPs. However, this was limited to the United States and only to mobile results. Recently, there are indications that not only will Google include Twitter outside the country, but the company would also expand to desktop search. Where and When? Some observant users in the U.K spotted Twitter results appearing in their SERPs for the past few days. The results appear naturally at the bottom of the page in desktop searches. This was initially spotted by Conductor and they notified Search Engine Land. According to them, the Twitter…

August 24, 2015
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Yahoo - Yahoo! Might Turn the Google Search Engine Way

It was back in April when Yahoo! and Microsoft revised their partnership agreement. Yahoo! got the freedom to enrich the user experience with results from other providers. Recently, Microsoft announced a 10-year collaboration with AOL in which Bing would power AOL’s search results and ads. It’s clear that the relationship between Yahoo! and Microsoft is changing significantly. Until the revision, Yahoo! exclusively relied on the latter’s search engine Bing to provide search results and ads. Now, it can source as much as 49% of their search results from other providers, including Google. Yahoo! flexing its wings Yahoo! took advantage of that new-found freedom recently and conducted some tests using Google search ads in some of its searches. The company made…

July 13, 2015
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Facebook vs YouTube - Is Facebook Favoring Native Videos over Embeds?

Discerning people might’ve noticed the increasing number of native videos on Facebook. There’s also a marked decline in the number of YouTube videos and other third-party video embeds. Most of this content that lands organically in Facebook feeds are native video uploads. Speculation is rife whether Facebook is starting to favor these embeds. This change comes on the heels of Facebook’s announcement that the company decisively intended to limit third-party images on its network. That, along with Facebook’s current uncertain relationship with Google, brings YouTube’s future on the social network into question. Is this a decisive step against Google or just promotion of native video as opposed to all third party embeds? The Study Recently, Search Engine Journal conducted a…

July 13, 2015
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