The entire purpose of creating content is to build an audience and subliminally attract them into purchasing your product and services. The precursor to having your content published and accessible throughout the internet is commonly known as the indexing process. This process typically entails the methods by which Google analyzes and indexes your content based on its keyword density, relevance, and a myriad of other internal factors.
The indexing process is supposed to begin instantaneously and finish quickly when you publish content. However, according to Google’s John Mueller, this process can take much longer if you aren’t using HTML as your website’s main coding language.
— Alan Bleiweiss (@AlanBleiweiss) September 14, 2018
Why is it that Google processes and indexes HTML-based content quicker than other coding formats? Read on to find out.
According to Mueller, your content needs to be in HTML in order for it to be indexed more conveniently. In fact, for websites that frequently release new and updated content, this is especially true. Usually, when Google crawls and indexes content, the search engine does two passes.
The first pass observes the content’s HTML code. Sometime later, the second pass subsequently inspects the entire site. For this reason, it’s essential for your content to pass Google’s first inspection, mainly since the first pass will be Google’s first impression of your web page.
As for the fixed time frame that exists between the first and second passes, Mueller explained that one doesn’t exist. In some cases, the length of time between the first and second passes can happen quickly, or take a matter of days or weeks.
Yeah, there's no fixed timeframe — the rendering can happen fairly quickly in some cases, but usually it's on the order of days to a few weeks even. If your site produces new / updated content frequently & you want it indexed quickly, you need that content in the HTML.
— ? John ? (@JohnMu) September 13, 2018
What Does This Mean?
Why Does This Happen?
After reading all of this, you may be wondering why Google doesn’t just crawl an entire page instantly. The answer to this question is fairly simple. Indexing entire pages come down to resources, and Google doesn’t possess the infinite resources that are necessary to carry out these types of processes.
Therefore, it’s important to use HTML for your web pages to ensure that your content is quickly and efficiently crawled and rendered by Google’s bots.