From a fundamentalist standpoint, the goal of SEO research is to analyze and understand keyword data, or simply what keywords internet searchers use and ultimately why they use them. For this reason, SEO research is paramount for augmenting the online visibility of websites. Nonetheless, for many beginners, grasping the concept of SEO research can be complexing. This is also true for experts who are constantly trying to make sense of complicated algorithms and analytics to put all of the puzzle pieces together for a fool-proof SEO strategy.
Fortunately, there is an online, free tool that can make SEO research easier. It’s called Google Correlate. Interestingly, this tool allows marketers to perform advanced SEO research conveniently. However, the tool isn’t commonly cited in most SEO communities, and it’s probably not even being used by your competitors. Let’s take a deep dive into Google Correlate and how it can be applied to your SEO strategy.
What is Google Correlate?
Google Correlate is an online tool that demystifies keywords with correlating regional or time-based search patterns to the search query or data series you provide. In the broadest sense, Google Correlate is the antonym of Google Trends, where instead of producing patterns with keywords, patterns point to established keywords.
With this in mind, Google Correlate is a valuable tool with the potential to produce intricate SEO datasets for marketers. However, the tool also can be used by economists, anthropologists, and many other specialists to study, track, and predict human behavior.
Why is Google Correlate special?
In theory, Google Correlate can be used in a wide range of complex data-scaling expeditions to obtain results that exemplify human behavior. In practice, the tool is only as useful as your strategy. In the past, researchers have used the tool to perform some extraordinary keyword research. In this particular scenario, researchers used Google Correlate to track a widespread flu outbreak.
Specifically, Google researchers hypothesized that studying real-time, flu-related search activity on Google would allow them to understand the prevalence of the flu virus in particular regions. The hypothesis was correct and produced the results the researchers were looking for. It didn’t take long for Google to conceptualize this method into an SEO research tool. Thus, Google Correlate was developed in 2011.
As you can see, Google Correlate gives users the ability to use real-time SEO data for keyword research. Hence, it’s a nifty tool that could allow you to see further than what other SEO research tools are currently bringing.
Is this tool right for me?
Of course. Google Correlate makes SEO research fundamentally simple. With this tool, you can type in keywords into the search bar to quickly find limitless correlations of the same word. Also, you can set options to receive time-based or U.S based correlations if you are planning to target international audiences.
It’s clear that Google Correlate wasn’t explicitly designed for SEO research. However, in today’s digital age, the struggle to move up in relevant search rankings couldn’t be more fierce. As a result, it’s essential to use every tool in your arsenal to gain an advantage. That’s why Google Correlate is the perfect tool to gain an edge over your competitors.
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