For local businesses, SEO is a truly important concept. Local businesses that don’t rank well on major search engines like Google can miss out on pivotal sales opportunities. This is especially true now that mobile search is dominating SEO, forcing local businesses to keep their SEO in check.
Fortunately, these businesses can use local keywords to boost their SEO and gain an advantage over their competitors. Using local keywords isn’t difficult, but it requires precision for these keywords to be utilized and inserted in your content.
Read on to learn how you can rank higher on Google by carefully using local keywords
Perform Local Keyword Research
Before you can begin using local keywords, you must first identify keywords that help people locate your business online. Thus, performing local keyword research is the first and primary step of finding your own local keyword sets you can use in your website content.
Suppose you are running a San Diego bakery and you already rank fairly well for the keyword, “San Diego bakery”. Instead of adding this keyword to your SEO strategy, focus on keywords that your website doesn’t rank well for.
In this particular example, you could try utilizing keywords such as, “bakery in San Diego” or “best San Diego bakery” in your SEO strategy to achieve a versatile local ranking. This method also helps because many of your customers may use different keyword phrases to ultimately find the same thing.
How to Research Local Keywords
Using these tools are often self-explanatory. All you’ll need are a few basic keywords and your website URL to begin researching optimal local keywords for your personal use.
Spy on Your Competitors
Needless to say, business is a ruthless game. You’ll have to employ all of your tools and resources to staying afloat in the massive waves of competition. Interestingly, you can use keyword research tools to level the playing field and gain a competitive edge over your business rivals.
By obtaining the website URLs of your compeitors, you can view the keywords that these businesses rank well for. In addition, you can compare this data to your own to find out which keywords your competitors are ignoring. Once you have this information, you can take the advantage and stealthily work on your new keyword strategy.
Think Like a Consumer
Now that you know what local keywords are and how you can find them, it’s now time to think like a consumer to augment your keyword strategy further.
Let’s explain this topic further. In most cases, it can be difficult targeting popular industry local keywords, due to the fact that there are likely other businesses that rank really high with these terms.
Alternatively, place yourself in the shoes of a customer. What search terms would you use online to find a business you’re looking for. In the previous example of a bakery, you could brainstorm effective keyword variations that are closely similar to popular keywords.
For example, instead of relying too heavily on a popular keyword, such as “San Diego baker”, you can instead use semantic keywords like “San Diego baked goods” or “best baked bread in San Diego”. These terms are very similar to the popular keyword, and Google will almost always correlate all semantic keywords together for your benefit.
Increasing your Google ranking with local keywords is no small feat. Though, employing these simple and effective tips will teach you how to use local keywords to gain a foothold over your rival competitors and stand victorious.