I’ve seen these scenarios before and you may have encountered them yourself.
Scenario A, a business hires a great team to design and build a masterpiece of visual art and design to market their brand name, image and product line. Only to later find out, this team was lacking in one major knowledge aspect of web design, and that’s SEO.
Let’s look over these common areas of failure within web design that can cause a huge headache to your search engine ranking success.
Not Delivering Customer Answers
You’ve heard it many times, content is king. Yet it’s not so simple. Long gone are the days where you could overload your website with content regardless of the context or formatting and search engines thought you were an expert, shooting you to the top. This usually involved black hat methods like keyword stuffing.
Now, search engines are looking at customer experience as it pertains to getting their questions resolved quickly and efficiently. So how do you get your content to do this the right way?
- Providing readable text in a friendly font, color, and appropriate size.
- Using formatting that aligns paragraphs correctly, bullet points key lists and arranges the content in such a way that the user can hone in on the answer pretty quickly within the content.
- Directs the customer on where they need to go afterward, maybe, if they just read about the construction of skateboards, they are interested in buying one, so having quick access to your skateboarding shopping cart is prevalent. This also leads to more conversions.
If your web design is delivering offensive fonts, colors, and layout schemes for content that doesn’t make sense or is difficult to read, you’ll probably notice an influx of customers bouncing from your website. These bounce rates will harm your search engine rankings significantly.
Huge Files That Run Your Website To The Ground
Those large scale high-resolution images or videos scrolling through a carousel on your product page or home page are great facets of imagery to sell your customers on. Having visually popping content is great and many web design companies will focus on this, but focusing on it in the wrong way will hurt your SEO.
Large files, images, and videos slow down your page speed significantly if they are not properly implemented. Multiple studies have been done by top Google developers that prove, increasing page speed attributes to larger percentages of conversions, lower percentages of bounce rates, and higher success overall for a website’s rankings.
Web Design companies can avoid slowdowns, while still providing high-quality content, images, and videos by implementing key additions to websites like caching tools that improve website speed and browsing by downloading these files onto the hard drive instead of always retrieving them from a remote server.
Unresponsive Mobile Webpages
As of this year, search engine giants like Google have taken the step to announce their desire to begin looking at websites based on mobile-friendliness and their ability to be crawled. There’s no avoiding the fact that the majority of web searches are being done from mobile devices than from desktops. This serves as an important understanding as to why having a mobile responsive design is essential for your SEO.
If you’re unsure of your website’s mobile responsiveness, take Google’s test here to find out.
Hire the Right Web Design Team
If you’re in the market for a re-design of your website, the right approach to hiring any team, is to look at their ability to also deliver common-sense best practices for search engine optimization within their designs. Taking this approach will help you avoid SEO disasters in the future.