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Content MarketingLink Building

Click Here! Use These 4 Proven Tips Today to Receive Top Tier Links!

by Brandon Lee
written by Brandon Lee

Theoretically, content is king! If you create great content, then millions of people will flood your website and you’ll receive top-tier links for it.

Unfortunately, this type of success is elusive to many businesses who feel that they’re writing and posting amazing content. This is because you have to everything the right way to get links on relevant, quality sites.

Although link-building isn’t easy, you can succeed in it just by putting in some hard work to perfect your content creation strategy.

Lucky for you, this simple guide will show you how to always create content that becomes a magnet for high-quality links.

Step #1: Research

Before you begin the brainstorming process, have you researched other pieces of content that have performed well online, attracted a lot of links, and received mainstream coverage?

If not, you’ve made a crucial mistake. It may sound pretty simplistic, but observing what is already successful can help you create an effective content marketing strategy.

However, this is only half the battle. It’s also important to observe all types of content in your niche, whether it’s successful or not. For example, if you operate in the travel niche, you can search Google News, WordPress Reader, social media, and various other content hubs to get a feel for what’s working and what’s not.

Step #2: Ideation

Now that your research is done, you can now begin to consider what your twist will be.

How will you apply your new idea to your own brand?

The key is to take what is already working, like a newsworthy topic, and put a spin on it with a new idea. For example, solo female travel is a popular topic in the travel niche.

You can take this very popular topic and put your own unique spin on it like so, “The Cheapest Travel Destinations for Women Who Want to Travel Solo“.

Step #3: Get Data

Anyone can write something, but the entire purpose of content is to be useful to the reader. Your murmurings on the cheapest travels destinations may not as useful to your audience as an actual cost-benefit analysis that contains data.

Fortunately, obtaining data for your content isn’t hard at all. By performing a quick and easy Google search, you can find virtually any data source, whether it’s a statistics or an infographic. However, be mindful to avoid filling your content full of data and facts.

Allow your own voice to resonate in your content so you can show your business off as an authority in your niche.

Step #4: Outreach

If you’ve created an outstanding article then it makes outreaching a whole lot easier.

The only thing you have to do is make sure that you’re telling the right people about your story.

Remember how I said you should do your research before brainstorming content ideas? Well, we’re going to reverse engineer your research into successful online content to see who linked back to it.

Think about it this way. If a journalist covered a story based on a popular article and you’ve created a twist to it, that journalist is more than likely to be interested in what you have to say.

Therefore, outreaching is simple. All you have to do is look for journalists and influencers who linked back to some popular content in your niche and reach out to them to promote your article. Remember to be polite in your outreach, and if you’re going to follow up, do it manually to let your recipient know that you’re serious about receiving their coverage.

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Content MarketingWriting

3 Easy Tips to Simplify Complex Content For Your Audience

by Brandon Lee
written by Brandon Lee

How do you create digital content that’s easy for your readers to understand, despite the subject matter?

The plan is simple.

You need to break down your content in simple terms, but without boring your audience into leaving your website to find something else to read.

Sure, this sounds easy but executing on it hardly is. Think about it. If you ran an automobile repair company and would like to educate your audience through a blog post, could you write a post about “how automobile traction” works that’s engaging and simple to understand?

Most businesses struggle to break down complex topics, and their blogs are suffering as a result. If you are one of those businesses, read on to learn more about how you can write easy-to-read content and increase your website’s conversion rate.

1. Avoid Using Jargon/Complex Words

“I speak to everyone in the same way, whether he is the garbage man or the president of the university.”

-Albert Einstein

One of the most prevalent issues that exist in online content across the web is the presence of jargon and complex words. In high school and college, using big words may have been a great way to sound smart and impress your teacher.

However, when you’re writing digital content, you’re writing to aid an online reader’s understanding, not to impress them. For example, if I were running a web design company, this would be a great example of a sentence that contains too much jargon and complex words.

“Acme Web Design Company is a full-service B2B web design agency that combines exemplary interaction with a picturesque website design.”

After reading that, just ask yourself one thing. If you needed a website, would you call your nearest web design company on the phone and ask to speak to a “full-service B2B web design agency that combines exemplary interaction with a picturesque website design”

Of course not, but many people believe that it’s okay writing like this. Eliminate jargon and complex words in your writing to get your point across with more clarity, like so.

“Acme Web Design Company is a web design agency that provides state-of-the-art websites for small businesses to receive more online customers and increase their digital sales.

2. Write for a Sixth Grader

In its best form, writing is simplistic. The art of writing great content is to simply say what you mean and mean what you say. Just check out this excerpt from internet marketing guru Neil Patel.

If you read any of my blogs, you’ll know that I write a lot about writing

Why? What’s the big deal? Why am I obsessed with this topic?

On the personal side, I write about writing because, well, I really enjoy the topic.

Neil Patel has millions of subscribers to his blog, and after reading this, it isn’t hard to see why. His style is fairly simplistic to the point where anyone can read his writing and understand his thesis instantly.

I pulled this excerpt from Patel’s blog where he talked about how you can improve your online writing. This is a really complicated topic, especially for those who don’t have much writing skills. However, Patel made this excerpt easy to understand by simply writing for an imaginary sixth-grade audience.

3. Use Visuals

If you’re attempting to write research-driven content on a complicated topic, you better be ready to dilute your content by adding engaging visuals. Facts and data are much more likely to be absorbed if they’re displayed through a table or infographic.

In fact, readers will only read 20% of your content, according to a recent study. For this reason, make sure you include images, infographics, graphs, tables, and any other visual item that can reinforce what you’re trying to say. After all, a picture is worth a thousand words.

Final Words:

Writing digital content isn’t easy, but you can make it simpler by using these tips to create digestible content for your target audience. If you don’t have the time to devote to your blog, get in touch with us today to learn more about how we can increase your website traffic and engagements today!

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Content MarketingE-CommerceMarketingSales

Your Online Sales Could Be In Trouble!

by Matthew Henderson
written by Matthew Henderson

Here’s what you can do about it…

The problem could be that you’re not following the “rules”. No, there is no one-size-fits-all rulebook for attracting customers online, but you will certainly benefit from applying some best practices. Online shoppers want efficient, affordable service and are always one click away from looking for it somewhere else.  Creating immediate interest and holding it long enough to gain a customer is tricky and you need to know what you’re doing. Here are a few of the basic “do’s and don’ts” of selling online.

Do…

Get to know your customer base.

Gaining your customer’s trust is not a delivering a monologue, it’s engaging in a dialogue. Seven out of ten consumers say they are more likely to offer their returned business to a company that listens to their concerns, and makes them feel heard by troubleshooting their problems with individual attention. Get a bead on customers by using the channels already at your disposal. Are you set up on the major social media platforms? Does your website provide a forum for customer reviews? Are you displaying your positive testimonials?

Don’t…

Waste their time!

It’s not that your prospective buyers are goldfish, in fact quite the opposite. American consumers are busy people and respecting that in your game plan will lead to better results.  Engaging content, enticing visuals, and smooth, intuitive navigation must all be immediately apparent to visitors. Statistically, you only have about 7 seconds to hook their interest before they jump to another page, so don’t waste it!

Do…

Grow your own leads.

Your new customers won’t be waltzing through your door with a pocketful of cash they plan to spend.  One of the major benefits of shopping online means the ability to perform research and instantly cross-reference your price with that of the competitors.  One survey’s results showed the intention of over 90% of site visits to be browsing, not buying.  Creating a user experience that transforms an aimless visitor into a satisfied customer is the entire goal, hence the term, “conversions”.

Don’t…

Assume that you own your domain name forever!

Remember, you haven’t purchased a plot of land. In essence, you’re renting an online space! If you fail to re-register your domain name when the term expires, it is then up for grabs. Don’t let another brand steal your identity!

Do…

Play with pricing.

There’s no doubt about it, money talks, but the number on the price tag isn’t the only way it can speak to your customers. Try to create other appeals that show why that price is advantageous to the customer. If a particular item is your “best seller”, make sure your audience knows it!  Tags like “high value” or “limited supply” can have a strong impact on the likelihood of purchase.

Don’t…

Assume that launching a website means anyone will ever see it!

An amazing product on a pretty website won’t be enough to establish a solid online sales platform.  Word of mouth won’t get you much farther. You need to drive customers to your site through effective SEO practices. Equipping your site with quality content and effective keyword strategy will put you on the game board by placing you higher on search engine results pages.

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Content Marketing

5 Easy Tactics to Creating Engaging, SEO-Friendly Content

by Brandon Lee
written by Brandon Lee

Content marketing is one of the most effective aspects of digital marketing. Rightfully so, content distribution is paramount to establishing brand authority and engage to search engines. Generally speaking, some people can create engaging content and some can create SEO-friendly content. However, few can actually create both.

Developing engaging, SEO-friendly content speaks to both your audience and search engines and cultivates better SEO results for your content. Therefore, producing content that aligns with both objective is vital, almost always necessary for businesses to boost their SEO rankings and gain additional exposure online.

Understandably, creating this form of content takes some training. Read on to learn about five easy tactics to create engaging, SEO-friendly content on the web.

1. Conduct Keyword Research

Before you can begin developing premier SEO content, you’ll first have to gain a general understanding of the high-ranking and effective keywords in your niche. You can use online tools such as SEMRush and Moz to conduct keyword research in your business’ sector.

Next, create an exhaustive list of keywords based on their online efficiency. Both of the aforementioned online tools should inform you on the best keywords to use. Therefore, all you truly have to do is pluck these keywords into your list.

2. Structure Your Keywords

Once you have your complete list of keywords you want to use in your content. You’ll have to create a keyword strategy, rather than aimlessly embedding these keywords into your content. Start by asking yourself, “Where should I place my keywords?”

This question is extremely important, primarily because if you are placing your keywords in the right locations, Google will map your website’s pages on corresponding web searches. Moreover, focus your keyword strategy in a hierarchical manner. Your main service pages, such as any landing, category, or product pages should contain your high-volume keywords.

Conversely, lower level pages, such as blog posts and articles can utilize lower-volume, long-tail keywords. This structure can help you place your keywords in the optimal position while giving each of your website’s pages much-needed attention on search engines.

3. Write Concisely

As far is content structure and semantics are concerned, you aren’t writing for search engines. Your content will be primarily read by your audience, which is real humans. Hence, you must train yourself to always write concise content. Keep your sentences short, and break up your paragraphs so your content is simple to read.

Avoid using difficult words and awkward phrasing. Essentially, you shouldn’t be writing in your everyday speech, but rather professionally and with pristine clarity.

4. Clearly State Your Focus

Even if your content is written immaculately, readers will be disengaged if you aren’t clearly stating your topic. Much like a standard essay, a reader should be able to gauge the focus or purpose of your content within a few seconds. After all, this allotted time gives the reader just enough time to make a first impression.

If you can quickly and succinctly communicate your focus from the beginning of your content to the end, you’ll eventually create content that speaks directly to your audience.

5. Avoid Keyword Failures

One of the most egregious mistakes a writer can make is failing to use keywords in the appropriate manner. It cannot be stressed enough that content is supposed to flow smoothly. As such, you should always be able to embed your keywords naturally in your copy. Here is a common example of a keyword failure.

Keyword: car rentals in Los Angeles

Copy: Locating one of the best car rentals in Los Angeles is a very time-consuming endeavor.

As you may notice, this keyword has been inserted into the copy unnaturally and doesn’t sound like a phrase a professional individual would say. On the other hand, here is a perfect example of optimal keyword insertion.

Keyword: car rentals in Los Angeles

Copy: King Auto is one of the premier car rentals in Los Angeles, providing cutting-edge customer service backed by an extraordinary fleet of cars.

This sentence flows naturally using the aforementioned keywords. When you are writing SEO content, make sure that your keywords are inserted in the right slots and flow naturally in the content.

Conclusion:

Producing engaging, SEO-friendly content is imperative to expand upon your digital marketing objectives. Keeping a perfect balance between brilliant prose and SEO data is the perfect way to reach your maximum potential in content marketing.

Did you find this article to be helpful? If so, feel free to share this article on Twitter, Facebook, and any other social media channels.

 

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AmazonBingBlog PostsBrandingCMSContent MarketingCRMFacebookGoogleGoogle PlusInstagramInternetLink BuildingMarketingMobileReputation ManagementSEOSocial MediaWeb DesignWordPress

Small Business Checklist – Three Ways to Improve Rankings

by Nishad Jiwa
written by Nishad Jiwa

Search engine optimization (SEO) is never easy for any company. With so many metrics involved, it can be truly challenging to secure measurable results for any new or existing brand. Similarly, digital marketing can be complicated for clients with limited time, money and resources. This is why it’s pivotal to have a seasoned and reputable company handle all your online advertising needs.  For small to medium-sized businesses, there are several ways to improve your visibility and Google rankings. In fact, here are some key points to address on any business SEO checklist:

  • What to address in your online SEO marketing campaign?
  • Why is SEO important for any new or existing company?
  • Which tools will help you secure higher visibility, page rankings, and client – customer patronage?
  • How much time commitment is involved for improving my business rankings and industry ratings?

If these are some of the questions you have, it’s important to know that great organic (natural) rankings do not happen overnight. In fact, it’s a comprehensive, cohesive and ongoing process that requires you to have patience across the board. Similarly, a sound and effective SEO package reflect all the current and burgeoning trends. This includes mobile optimization for pages, along with social media integration and captivating and compelling content. With this in mind, here are three ways that have been proven to improve rankings for small and mid-sized businesses across the nation.

1. Understand What your Customers are Looking For

Before you venture into SEO, you need to know what your customers are looking for. For example specific products, tailor-made services, or quick responses to customer questions and concerns. Analyzing and assessing your small business needs is a specialty of any seasoned and reputable SEO agency. In fact, they can provide timely solutions for the following:

  • Optimizing your websites and blogs to reflect the latest changes in Google algorithms. Creating gripping websites that attract and engage your geo-specific or core customer bases.
  • Incorporating mobile optimization to secure higher visibility on Google Maps, local search results, and business listings. This is a crucial way to build a strong mobile presence while promoting your brands to new clients and consumers.
  • Ensuring your sites, blogs and online stores are fully compatible with desktops, laptops, and mobile devices. SEO experts take into account page loading times, which is important in reducing bounce rates and keeping potential customers on your pages longer.
  • Making sure your content is easy to scan and digest with industry-specific keywords, relevant text, and social media links (embedded and visible).
  • Promoting your business on Google, Yahoo, Yelp, Bing, and all social – mobile – and business platforms and directories.

2. Fix your Technical Issues

Another important aspect of small business SEO is fixing technical issues. While you may a great looking website, an SEO audit is the only way to ensure complete optimization across your pages. In fact, the way you present your pages are just as important as your business offerings and content. With this in mind, here are some of the technical issues SEO professionals address and resolve:

  • Speed and page download times. Long gone are the days of lengthy content and flash intros that would take forever to load.
  • Checking for duplicate content on the Web. This is important since duplicate content can seriously impact your rankings, ratings, and web-traffic.
  • Repairing broken links to ensure customers link back to the products, services, and information they seek. Broken links can prompt users and visitors to leave your sites and go elsewhere. Similarly, Google can penalize your pages for promoting misleading, false, or incorrect content and links.
  • Making sure all your pages are fully optimized for SEO. This allows search engines to properly crawl and index you web-pages on their listings and user searches.
  • Enhancing the strong areas of your pages, while improving the weaker and non-optimized areas of your website.

3. Optimizing your Pages

SEO on-page optimization is much more than just placing strategic keywords on pages. In fact, your content must also be streamlined, centralized and properly structured across your pages. Similarly, you must have keywords (preferably long-tailed) that effectively target your specific customer and client bases. With SEO content specialists, you are able to tap into important ranking signals and non-spammy keywords and links. Local experts will also optimize the following for optimal results:

  • Website, blog and online store titles and sub-titles.
  • Meta descriptions with back-links to your sites and pages. The correct form of preview content that can be accessed by users – by simply hovering their computer mouses over the content and links.
  • Body content – easy to scan content that is precise, concise and gets your messages across to users.

These are some of the ways to improve your small-business visibility on Google. However, you need a dedicated SEO company to cover all bases and take your brands to new heights in any industry.

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Content Marketing

Struggling With Your SEO? Try These 3 Content Tips for Your Website

by Brandon Lee
written by Brandon Lee

For businesses that conduct regular operations online, possessing a strong online presence is extremely paramount. Frankly, establishing a foundation for a rigid online presence wholly depends on your ability to practice effective and measurable SEO tactics. However, SEO is a broad concept that requires a complete maximum effort.

Ignoring a few vital SEO methods can result in tremendous negative effects for your website. As a result, focusing on your SEO has never been more important in today’s global market where online consumerism is becoming more prevalent.

If you want to get your website found by prospective customers and listed in major search engine rankings, you’re going to have to improve the functionality of your website, and that starts from updating your website content so that it’s entirely formatted with important SEO data.

In this article, you will learn about three content you can use to ultimately boost your standing in major online search rankings.

1. Your Landing Page Must be Perfect

The importance of an infallible content strategy is oftentimes understated. Unfortunately, many businesses believe that creating well-written website content will attract sales opportunities. This certainly isn’t the case. While website content should always be persuasive, Google won’t rank your pages high in search rankings unless it’s perfect.

If you are asking yourself how can you ensure that your landing page is perfect, start by focusing on high-converting keywords. Landing pages should only contain high-converting keywords to be noticed by Google’s search algorithm.

Popular keywords that are constantly used by online users can easily be manipulated by you to coerce Google to increase your website ranking when relevant search results are generated.

2. Stay Away from Long-Winded Pages

Ideally, your website should encourage a perspective to make a purchase in less than 10 minutes. While information is vital to the consumer process, too much information can bore a customer and force them to shop elsewhere. As such, if your website contains too much content, you could be obstructing your conversion rate.

Keep website pages between 300-600 words of valuable content to ensure that prospective customers can easily digest the information you are providing them so they can make an informed purchasing decision.

3. Place Your Keywords Strategically

Since the inception of Google’s RankBrain algorithm, the major search engine has been adamant about increasing the value of online search results. Consequently, Google has adapted its systems to use machine learning and artificial intelligence to brilliantly assess the correlation between queries and search results.

With this being said, Google wants to ensure that popular keywords are actually being used correctly and not just inserted into your content. If you are using high-ranking keywords and you don’t see any tangible results, try employing this simple SEO method.

First, place a high-ranking keyword once in the beginning paragraph of your content. Next, place two semantic and long-tail keywords in the body paragraphs. Finally, add a high-ranking keyword in your call to action. By naturally including these keywords, you can strategically inform Google that your website is relevant to popular queries online.

Conclusion:

Focusing on the effectiveness of your website’s content is a perfect way to boost your online rankings and increase your lead accumulation and sales opportunities. By employing these three simple tips, you can viably increase your website’s relevance on the Internet.

Did you find this article to be helpful? If so, feel free to share this article on Twitter, Facebook, and any other social media channels.

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Content MarketingEmail Marketing

Are You Tired of Poor Email Campaigns? Try These 3 Methods to Increase Your Earning Potential

by Brandon Lee
written by Brandon Lee

Lead generation is a core practice for businesses that desire to convert possible sales opportunities into financial gold mines. However, once you actually have a lead, how do you nurture it into a sale? What is the process of converting your lead into a customer, especially if this individual or business doesn’t have an immediate need for your services or products?

The answer is actually quite simple, and it’s email marketing. Email marketing is one of the most widely-used marketing strategies since the dawn of the Internet. All you have to do is build an email list and create sales-pitch like emails to your recipients in order to elicit a purchase.

Producing an effective email marketing campaign generally comes down to your approach and your selected tactics. If you are totally unaware and indifferent towards your campaign, you’d just be wasting a critical investment and opportunity.

Read on to learn about three major tips you can implement in your upcoming email marketing campaign.

1.) Keep Your Emails Concise

Emails are ubiquitous to human society, in both the personal and professional world. Generally speaking, everyone has used or uses emails on a constant basis. Therefore, you have the perfect opportunity to reach prospective customers through this medium, only if your emails are concise, however.

No one likes to spend much time doing anything perceived to be mundane. That’s why you have to ensure that your recipients are bored out by reading your emails. Instead of producing a 200 pitch as to why your new product is amazing and deserves their attention, write a 50-word compelling note encouraging them to visit your website by piquing their curiosity.

To do so, keep your emails concise, specifically around an optimal length of 25-75 words. This way, your recipients won’t dread your emails and opt out of your email list.

2.) Let Your Customer Fill in the Blanks

Creating the perfect email depends on how well you tell a story, or simply how brilliantly you can trigger your recipient’s interest. Therefore, it stands to reason that you would be much more successful hinting at an amazing product or service without actually telling all about it.

Allow me to explain this concept further with an example. Here is an example of a poorly written email that tells too much information:

Did you know that 75% of Americans complained about the quality of their faucet water?

We understand how dreadful it is to consume disgusting water from your sink.

However, we have the perfect solution.

We have developed our new Acme Water Purifier 360 to improve your water’s quality.

With so many advanced features, this product is bound to embellish your life.

As you can see, this email is too salesy and gives too much information that can decrease your click-through rating (CTR). Instead, try this approach:

Did you know that 75% of Americans complained about the quality of their faucet water?

We understand how dreadful it is to consume disgusting water from your sink.

However, we have the perfect solution.

Click here to learn about our new, state-of-the-art product and how you can add it to your home…

This email is relatively concise and allows the recipient to be curious about what the product actually is. Use this strategy in your email marketing campaign to increase your customer conversion rates in a creative way.

3.) Be Yourself

Frankly, your emails must align with your company’s image, tone, and buyer persona. With your emails, you are trying to encourage the recipient to make a sale. However, if your emails aren’t personable or unique, you could scare potential customers away.

Remember to be yourself when you are producing emails and always write from your unique point of view, especially if you are running an online eCommerce shop. Customers want to be intrigued by your offers and thrown off their feet from your emails.

Conclusion:

Creating the perfect email marketing campaign doesn’t have to be difficult. By employing these three strategies, you can leverage your campaign to yield a high return from your initial investment.

Did you find this article to be helpful? If so, feel free to share this article on Twitter, Facebook, and any other social media channels.

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Content MarketingMarketingSocial Media

How To Become Credible Online, Quickly!

by Sahail Ashraf
written by Sahail Ashraf

It’s never been harder to be credible online. The landscape is changing so much, and so fast, that many brands and individuals are simply being left behind.

However, if your business is not ‘credible’ or ‘authoritative’ online it will struggle. From Google reviews to blog posts that are shared, it’s a big playing field. And you have to win.

There is a way to get this right, and you won’t be surprised to find it isn’t a quick fix.

Blog and publish a lot, but keep the quality control

If you’re a business, you need to be creating content. This is best served by great blog content. We’re not talking throwaway pieces that are read in two minutes and then instantly forgotten. We’re talking content like this.

Content like the kind Copyblogger creates regularly is trusted and it’s engaging. But that didn’t happen overnight. The team behind Copyblogger took a long while to get their stuff to where it is today. And if you’re not convinced, check out their catalog of posts. It’s huge.

It’s really big. But even while it’s big, it’s all incredibly well written. So they’ve mastered the key lesson regarding publishing content (whether it’s a blog post, a podcast or a course). That lesson tells us that a body of content has to be significant in size, but also damn good.

Use social, a lot

Social media is still very relevant, but again it takes time and attention. Once you’re on a social media network that is actually relevant to your audience, spend a daily amount of time there. Consistency is key.

More importantly, engage with people. The biggest social accounts are untouchable, they’re movie stars and models. Don’t try and compete. But be real, tweet and post a lot (and I mean a lot) and engage with anyone who gets involved with what you’re saying.

It’s tough to get somewhere on Twitter for example, but you can make it on that platform as long as you work hard. This article from way back in 2009 is absolutely 100% relevant today. It gives you all you need to know.

The endgame

There is a final stage to gaining credibility. Once you have developed a significant body of work online you go for the big guys. These outlets are sites like Entrepreneur.com and Inc.com. The sites are huge and they hold considerable weight in the world of business.

Getting an article on these sites (and any other sites like them) is by no means easy. But if you have gained credibility, they’ll be only too happy to look at what you’re offering, and consider publication.

However, that long road is ahead of you. That’s why gaining credibility and authority are so highly prized by brands. That’s why they pay content creators to write really good articles and blog posts, in the hope that they’ll build credibility.

So while my title mentions the word ‘quickly’, it’s all relative. In fact, with the Web being the way it is, with Fake News and spam everywhere, the longer and harder you work on your content, the more credible you’re going to be.

Just follow the three-step process outlined here. Don’t be tempted by shortcuts. And stay focused. Your brand deserves credibility.

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Content Marketing

Want Better Content for Your Business? Here’s 3 Content Writing Mistakes to Avoid

by Brandon Lee
written by Brandon Lee

Creating high-quality and relevant content is essential to developing an audience for your business, building authority in your niche, and attracting favor from both search engines and consumers. While the object of content writing is relatively straightforward, many businesses create content that falls short in accomplishing their lofty content marketing objectives.

Again, content writing is simple. The main focus of this task is to simply create content that people will want to read. However, what if your competitors have already written on all of the popular topics in your niche? What if you are already producing quality content that just isn’t meeting your expectations? In this article, you’ll learn about three chief content writing mistakes you should avoid in order to generate better content every time for your business.

1. Irrelevant Blog Posts

In today’s digital age, possessing a company blog is paramount to leveraging your content marketing goals and even your SEO. As a matter of fact, featuring a blog as an integral addition to your website will give you a 434% chance of achieving a high web ranking on major search engines.

We get it. Blogging is a crucial component to content marketing. But, what kind of content does your blog contain? If you are using your blog to promote your company’s next BBQ event or if you’re exploiting a new employee, you have the wrong idea of what your blog should be about. Devote your time to writing posts that your audience will want to read about instead of crafting vanity content that doesn’t serve a purpose.

2. Prioritizing Quality Over Value

Before we explain this point, let’s break down one key rule. Everything you write should be high-quality, typically from a professional standpoint. Promoting poorly written content will make your business look bad in front of prospective clientele. In this particular sense, many businesses prioritize quality over value and it can be counterproductive to their entire content strategy.

Once you write a high-quality article, you’ve only begun to place your hook in the water. Though, value is the essentially the bait that draws readers to your content. If you simply create amazingly-written articles that don’t have any value, you’re defeating the purpose of content writing. Granted, content is king, and well-written content can stand on its own. Still, if you are wondering why your content isn’t getting attention, even if your writing skills are on point, then your problem is self-explanatory. Your content doesn’t have value and no one wants to read it.

3. No Engagement

You’ve written a high-quality article.

Check!

You’ve crafted a click-bait headline for your content.

Check!

You’ve promoted your content in every possible fashion.

Double Check!

What’s next? Writing content that generates success isn’t all about the words you say. It’s about other key elements that make your article interesting and distinctly insightful to your readers. Essentially, before you begin writing, determine the message you wish to interpret to your audience and try to add a unique spin to it that your readers won’t find in another article.

Provide infographics, case studies, and other intriguing information that will convince your readers that you have something important to share with them, and it’s very likely that your content will begin accruing meaningful online results that can give your business an incredible boost.

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Content MarketingWriting

Avoiding Mispellings and Grammer Issues in Google Docs with Grammarly

by Nishad Jiwa
written by Nishad Jiwa

Google Docs has long been used as storage portals for all users. From uploading photos and documents to important correspondence, this platform offers optimal protection for all types of spreadsheets and files. However, users are free to import, create, edit and update their document as desired. With powerful tools for formulates, lists, tables, and images, Google Docs is perfect for presentations and fully compatible with word processor application.

Users can also control who has access to their documents. With this in mind, the last thing you need is a spelling, grammar or punctuation error within your files. This can render a presentation questionable while undermining your educational and business accolades.

Grammarly to the Rescue

Grammarly is a popular online spellchecker that is used by millions of people and leading SEO agencies. This 4 ½ star tool ensures your content is clear, effective and mistake – free. This includes website content, along with Facebook posts, Tweets and all type of marketing and advertising collateral. Grammarly is even available as an extension for Chrome and Firefox users and now supports Google Docs as well. Here are some benefits of incorporating this powerful spell, punctuation and grammar checker for all your SEO needs:

  • Seamless integration with literally every major online tool and social media platform.
  • Real-time collaboration features that ensure your Google Docs are mistake-free and professional at all times.
  • Machine-learning technologies that secure memory retention for the most used, accessed and recurring documents.
  • User-friendly features and no restrictions on content – text size for spell checks, grammar corrections and punctuation suggestions.

Grammarly vs. Google Docs Spellchecker

Grammarly is one of – if not – the best grammar and spelling checkers on the market today. However, the Grammarly team has had to burn the midnight oil to effectively correlate its services with Google Docs. While a beta version has been available for premium users for a while now, everybody can now try out the application for free.

With Grammarly’s recent announcement about Google Docs compatibility, Google stated that they too are bringing a grammar checker to their platform. However, Google’s version will not be much different than Grammarly – especially when it comes to a machine-learning technique for a powerful translation app and software. With this in mind, it will ultimately be up to you to decide which checker works best for your daily needs. Here are some things to keep in mind:

  • Industry experts and monitors believe Grammarly has more comprehensive tools that check for errors in your documents.
  • Grammarly also offers punctuation help, which prevents you from embarrassing yourself with bad grammar.
  • Google’s grammar – spell – punctuation checker remains in the private beta realm. As a result, no one is able to give it a try yet.
  • Grammarly premium plans start at $29.95 per month. However, you can get a discount if you pre-pay for three months or a full year.

Grammarly for Business

Businesses only get once chance to make a positive and lasting impression. While on-page SEO is important for building brand awareness and generating links, their content must be professional and up-to-date at all times. With this in mind, Grammarly has team plans for businesses at only $10 per month. However, your business will need a minimum of three subscribers, which should not be hard if you have an in-house or remote marketing team.

In this day and age, even the slightest spelling mistake can be a full-blown embarrassment. Similarly, it can increase bounce rates for your sites and blogs – resulting in lower business engagements and customer patronage across the board. Cover all your bases with Grammarly, and experience the difference it makes to your e-mails, presentations, and social – mobile media content.

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