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Content WritingGoogle

Top Duplicate Content Checkers For Website Content

by Nishad Jiwa
written by Nishad Jiwa

Plagiarism remains a big issue for website content specialists across the world. While some copy content from Wikipedia verbatim, others may steal your work for use on their websites or blogs. Literary piracy is not restricted to unscrupulous webmasters that want fast, deliverable content. The writers you hire may also accidentally or intentionally copy existing text from other sources.

These infringements may result in dwindling page rankings and visibility on Google. Repeated infractions can even lead to suspension from the search engine altogether. While Copyspace is still considered one of the best online checkers for duplicate copy, there are other platforms and apps available for you to consider. Here are eight of the top duplicate content checkers for website content that we have compiled for your convenience.

1. SEO Review Tools

SEO Review Tools is one of the best duplicate content checkers for website content. This program is designed to process URLs and plain text input with near accurate results. The platform even searches for internal and external duplicate content for single webpages or entire websites. Internal text that is plagiarized will be highlighted and presented to you for review. Similarly, the external tool searches for duplicate content across several domains, blogs, and content distribution platforms.

2. Dupli Checker

Dupli Checker also makes this list with its fast and precise plagiarism checkers. The platform offers a myriad of tools on its website, including backlink checkers, word counters, and reverse image searches. Users also get access to paraphrasing tools, domain authority checkers, and keyword position options that check short-form and long-tailed keyword placement.

3. Copyscape

Copyscape has long been the go-to website for checking duplicate, plagiarized content. While it is still considered the most popular content tool to date, users get a few tiers at different prices for consideration. This includes Copyspace Premium, which is more powerful than the regular content checker version. There is also Copysentry, an essential tool that sends you updates and weekly reports via email. These alerts let you know which of your pages or content were recently copied on the web.

4. Hive Digital

Hive Digital continues to receive stellar industry ratings and user reviews. It is considered one of the most comprehensive duplicate content checkers on the web today. The tool is free and effective in pinpointing plagiarized content for writers and website developers alike.

5. Siteliner

Siteliner is also free and looks for plagiarized content on your internal website pages. Here are some of the benefits of this popular online content checker:

  • The free content checker scans and analyzes duplicate content across the internet.
  • It lets users know where their website content has been copied and plagiarized on other sites or content platforms.
  • The tool specializes in enhancing your website content by finding duplicate content and broken links. It summarizes all findings within detailed, user-friendly reports.

6. Grammarly

While Grammarly is mainly known for its grammar and punctuation checkers, it also has a pretty good online plagiarism checker. Simply input your website content, and it searches for duplicate or similar content on the web. Grammarly’s tools detect copied content from billions of websites, web pages, and even academic databases. Whether looking to see if your content is similar to others or vice-versa, this program delivers fast and accurate results.

7. Quetext

Quetext is ranked the number one plagiarism checker by over 2 million students, teachers, and academic professionals worldwide. The free version works well, but the paid version offers better access to more words and features. Quetext scans websites, educational blogs, e-books, and e-papers for duplicate content. It also lists the sources of inputted and outputted text to credit relevant authors and writers.

This platform allows users to upload different files from Microsoft Word, Adobe Acrobat PDF, and plain-text (.txt) documents. The pro plan is priced at $9.99 per month with unlimited searches. The free plan is limited to three searches and only 500 words per search.

8. Unicheck

Unicheck features a free online plagiarism checker for documents up to 200 words. With full-scale interactive reports and access to over 40 billion web sources, this tool highlights all similar sources for searches. However, it also provides clickable adjustments for all types of citations and references. This is why so many academic professionals prefer this platform to other online content checkers.

There is also a paid option, which delivers highly-accurate results within a sleek interface. This program checks pages faster than other leading content checker apps.  Many corporations and professors rely on Unicheck for scanning all types of documents and website content.

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Content WritingWriting

How To Write Website Content: Top 20 Do’s And Don’ts

by Nishad Jiwa
written by Nishad Jiwa

Creating website content is one of the essential steps in attracting potential clients and customers. Today’s content has to be engaging and compelling to draw in and connect new readers to your blog. Similarly, it must be industry-specific, relevant, and reflective of your brand’s products or services.

Successful website content has to be appealing and search-engine friendly with on-page SEO and strategic keywords. If you are unsure about what you should and should not be writing, we have compiled 20 do’s and don’ts that will make your content easy to scan and digest.

1. Avoid plagiarizing content from other sites

Plagiarism can lead to penalties and possible removal from Google and other leading search engines. No matter how tempting it may be, never copy content from other sites to increase your brand visibility or Google page rankings.

Always create original, fresh, organic content that speaks volumes about your company and its services. Your text must be streamlined, centralized, and answer questions or promote products to mass or targeted audiences. Make sure you run copy checks to ensure your content is not conflicting with existing content on the web. Also, use grammatical checkers to correct mistakes and present your writing in its best light to viewers.

person proofreading a document with red pencil 300x300 - How To Write Website Content: Top 20 Do's And Don'ts2. Do not use run-on sentences

Keep your sentences short and direct. This is visually appealing to readers and search engines alike. Break up your content using smaller paragraphs, bullet/number lists, social/page links (inbound and outbound), keywords, and other scannable portions.

3. Keep your content simple

Simplicity is the key to success for quality content writing. When your new site goes live, your text has to be easy to understand and process. Avoid highly complex words and write with the average person in mind.

4. Stay away from lengthy paragraphs

Long gone are the days of lengthy website articles and long walls of text. Try to keep your paragraphs to 4-5 lines or 80 words at the most, if possible. This will keep readers on your pages longer while reducing bounce rates. As mentioned above, lists and visuals will break up your content and make it easy to skim.

5. Get to the point of your content

Repetition is a sure-fire way to turn off potential clients and customers. Remember, visitors are coming to your website and blog to learn something new. It is essential to design your website content with precision while making it a valuable resource for readers. Stay away from bombarding them with repeat concepts, keyword stuffing, or marketing your point over and over.

This will get your message across to readers – one time – and enable them to perform desired actions on your pages.

6. Do not oversell your products or services

Crafting high-quality content must have the right balance of promotional and non-promotional text. Unless product or service-specific, your blog posts should also be informative and educational. Keep the following in mind:

  • Promote your brands and services without blanketing readers with constant reminders to buy or sign up for something.
  • Give your readers valuable content and leave a call to action (CTA) for them to contact you with product or service related questions or concerns.

Man Writing Content for the web 300x300 - How To Write Website Content: Top 20 Do's And Don'ts7. Keep your target audiences in mind

While it’s great to attract new visitors to your website, keep your target audiences in mind. Make sure to post content that your visitors will find useful and informative.

8. Use your own images for products

Do not use photos that are copyrighted or do not belong to you. This might result in infringement lawsuits and bring you unnecessary problems. Instead, take pictures of your products and post them as needed. If you must use existing imagery, make sure they are royalty-free and from certified stock photo collections.

9. Be creative with anchor text

“Click here” has been overused as CTAs for decades. While once a mainstay in getting visitors to perform actions on your website, this term is as saturated as ever. Be creative with your anchor text and make it descriptive and invitational. This will entice potential customers to click on links, increasing conversion rates and possible revenue.

10. Understand the goals for each page

Make sure the content for each page is reflective of that page’s goals. For example, your products page should feature detailed text and information about each product on sale. This might differ slightly from your about us or contact us pages. Keeping the goals of your pages in mind makes it easier to write relevant content.

11. Outline your website content

Structure your website content, so it’s easy to manage and put ideas into fruition. Create outlines for pages you’re writing about and see which trends might enhance their look and aesthetic appeal.

12. Humanize your website content

Most website visitors do not like content that appears to be copied or robotic. Add a human element to your writing by being down-to-earth and friendly. Let your creative juices flow and build personal connections with your readers and potential customers. This will more likely get your readers to perform calls-to-action organically.

Couple reading off a tablet in the park 300x200 - How To Write Website Content: Top 20 Do's And Don'ts13. Convert visitors to consumers

The ultimate goal of any company’s website is to convert visitors to consumers. Always have a call-to-action (button, link, images, graphic, etc.) for each page but do not force visitors to buy products or sign up for services. Give them the information they seek and let them make their own informed decisions.

14. Use headers and sub-headers

These are effective in breaking up your content (like lists) for better readability. Headers and sub-headers make your content more attractive as well as properly structured.

15. Give your readers the answers they want

Your website content should be much more than just promoting products and services. It should serve as a valuable resource for your existing and new customers. Therefore, answer the questions your readers ask with relevant information and links. These inquiries may come from e-mails, social media posts, or even within CTAs and contact page forms.

16. Organize your website’s paragraphs

Use only one idea per paragraph and stick to it. Make sure each section has a subject and avoid writing irrelevant, unnecessary information. Organizing your ideas is as important as organizing the visual presentation of your content.

17. Capture your visitors’ attention right away

You only get one chance to make a lasting impression on clients or customers. Therefore, use catchy slogans or messages that get your points across expeditiously. Display your most important information first and build content around that. Remember, most website visitors only take a few seconds to scan content before leaving a page. Give them what you feel they might want to see and read prominently.

18. Consider a writing service or local SEO agency

If you are pressed for time or simply lack the skills to put pen to paper, consider hiring a professional SEO agency with copywriting services. A local writing service can create the content you need while ensuring it is organized for SEO optimization and mobile readiness.

19. Review your content before going live

Check your content for any missing information you want to add. Read all your pages out loud and see if they make sense to you. This allows you to assess the text and enhance any sections before going live. Whether hiring a local writing team or going the DIY route, this is a vital step in the website content process.

20. Keep your website content fresh and current

Once your website content goes live, keep it fresh and current by periodically checking links and making necessary adjustments. You can rewrite any sections if needed or add evergreen text to keep your content relevant year-round.

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Content MarketingContent WritingGoogle AdsPay Per ClickPPC

Content Marketing and PPC

by Rolando Herrera
written by Rolando Herrera

Digital marketers who utilize pay-per-click advertising generally tend to focus their efforts on improving click-through rates and quality scores. Optimizing account structures and proper use of negative keywords round out the basics of implementing effective PPC campaigns. One crucial aspect that can drastically improve the effectiveness of PPC campaigns is by providing great content to link from PPC ads. While great content is not always included when talking about the elements of successful PPC campaign plans, they work together to provide positive results from PPC ad investments.

Content marketing can (and should) be used as a way to improve PPC ad campaign performance and vice versa. Ways to get the most of out of both PPC campaigns and great content include:

PPC Campaigns Drive Traffic to Sites Fast

With millions of blogs being posted online every day, getting exposure without an established SEO strategy is less likely to drive users to your site. If you are still working to build your site’s organic rankings, PPC ads are a quick and effective way to drive traffic to your site and be seen on search engines.

Driving the kind of traffic PPC ad campaigns are designed to draw can provide necessary brand exposure in the early stages of your digital marketing plan. Focusing on PPC and content marketing simultaneously uses your content to inform, while paid ads can be used as a valuable conversion tool.

PPC Ads Create Brand Recognition

Viewing paid ads will help users remember your brand and increase organic listings. Having both a PPC ad and an organic listing on the same page improves click-through rates increases brand recognition and creates a bias to your brand, even if users are not readily aware of the connection.

Your brand appears as more of an authority and will increase click-through rates of returning visitors, as well, and marketing research has consistently shown that retaining a customer is far less expensive than acquiring a new one.

Link Ads to an Actionable Landing Page

Successful user navigation through a conversion funnel must include quality landing page content that is compelling, intriguing, and original.

Users who click on PPC ads will likely browse your website before making a purchase or performing other acts of conversion. Actionable, compelling content throughout your website can affect the buyer’s journey to conversion.

Keep in mind that decisions are not always made during the initial web session that came from a PPC ad. However, a PPC ad that links to quality content increases the chances of conversion when it comes time for potential customers to make a purchase decision.

PPC Keyword Data Provides Valuable Content Insights

Pay-per-click keyword research and data can be leveraged to drive high traffic to produce increased revenue. Ad copy that performs well can be applied to organic content with similar effects.

Branded keywords tend to have greater CTR success than other standard keywords.

Organic and paid keyword strategies grouped together can deliver successes that can be applied to either or both campaigns. A/B testing will help to determine the keywords which will perform best in each campaign.

Doubling Up SERP Real Estate

Two links are better than one. Having both paid ads and organic links show up on the first search page will increase traffic.

Grabbing up SERP real estate is even more critical in mobile applications where users are more likely to click through on paid ads and top organic results. Multiple links will also serve to increase your brand’s identity and authority.

4 Actionable Tips to Increase the Effectiveness of Content Marketing through PPC Campaigns

Understanding the benefits of using PPC ads and content marketing to increase click-through and conversion rates is the first step to a successful campaign. Some common sense ways to maximize the relationship between PPC and great content include:

Use Facebook ads to promote great content: Facebook’s Audience Insights feature can be used to segment audiences and target ads to relevant users in the conversion funnel. Paid ads created within Facebook Ads Manager can be used to reach relevant users or customers spanning a variety of interests and demographics.

Clickable headlines: Leverage industry keywords and topic groupings that have gone viral to create a compelling and relevant headline to grab user attention. Engaging and unique headlines can entice users who don’t generally click on paid ads. A/B testing can help to determine the headlines that will produce the highest click rates and conversions. Note: When writing compelling headlines, caution must be made to avoid turning clickable headlines into clickbait that are not relevant to the content people are being directed to.

Mobile-first mentality: Every day, the number of mobile searches across all platforms and devices is rising. Images, infographics, and other forms of visual content will help conversion rates from paid ads seen on mobile devices. Landing page content that is optimized for mobile devices is created with a slightly different perspective. Some guidelines to help improve the conversion of PPC ad campaigns for mobile include:

  • Short headlines
  • Concise paragraphs
  • No pop-up ads
  • Mobile-optimized image sizes
  • Prominent, clear calls to action

Proper CTA placements convert more users: Landing pages linked from PPC ads need to have several clear calls to action prominently placed throughout the content for more accessible user conversions. CTAs may include an on-page contact information form or pop-up CTA that help transform leads from PPC ads to conversions and sales.

Different marketing philosophies suggest CTAs either above the fold or at the bottom of the article. Either way, prominent and user-friendly calls to action are a must for paid promotion campaign landing pages.

Austin, Texas Content Marketing and PPC Ads

Content marketing and PPC ads are integral parts of an overall marketing strategy. The experienced team at Insignia SEO can help you create actionable, compelling content and effective PPC ads, yielding high returns for your business. Contact a member of our team today and let us know how we can help you achieve your business goals.

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Content MarketingContent WritingSEO

Does Word Count Impact your SEO Success?

by Christopher Petersen
written by Christopher Petersen

SEO can easily feel like a moving target. Every month – or even every week – a new strategy for optimizing your search results is touted as the one true way. Searching for a solid answer as to what is an ideal word count for web copy produces several contradictory answers. Is it true that short attention spans are rising, meaning everything should be shorter? Or will people only share and connect with substantive articles? Does it matter how many words your blog post has? And if so, which way to skew the results: more or less? The answer, like anything complicated, is: it depends.

Is Bigger Better?

One easily overturned myth is that the longer the article, the higher the ranking it will receive. This is not necessarily the case. In short, bigger is not necessarily better. But the longer the article (and the more substantive), the more likely it will be backlinked, and backlinks are always good for raising your ranking. One 2018 study found that the content length for Google search results showing up on the first page never dipped below 2000 words.  And another study showed that longer content gets shared more than shorter, which makes sense. Are you going to repost a 250-word blog post that has one item of data you want to share? Or at that point, would you rewrite it in your own words? A larger body of content – good content – requires sharing. You wouldn’t retell the story of ‘Moby Dick’ to a friend; you’d lend them the book. 

How Much is Enough?

Still, some sites explicitly state that longer is better.  Shorter (roughly 300 words) posts get labeled as “thin” content, meaning they have little or no added value. This is misleading, though, as a 300-word post that gives the user precisely the information they need has a very high user intent success. And even Google says that word count alone does not indicate quality content. 

Padding the Numbers

But not unlike the last-minute effort by a mediocre high school student, merely stuffing your article with extraneous words to get your word count up doesn’t work. In addition to making your article potentially unreadable, Google is good at sorting out the wheat from the chaff. They easily counteract obvious tricks like copying text verbatim. Readers also remember when a website doesn’t offer useful information. One padded page in a search result can ensure that the reader won’t come back, which reduces shares, which lowers backlinking, and so on.

So how long should your text be? Simply, as long as it needs to be. Content that needs 2000 words to be said is going to do better in users’ searches than 50 words of substance in a 2000 word bag. And this makes sense: a user searching for a single piece of information doesn’t want to comb through an essay to get there. Understanding user intent is crucial.  If your goal is to connect with as many users as possible, offer the most information they need, and the world will find you.

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