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BookMarketing

Book Marketing Ideas in 2023

by Brandon Lee
written by Brandon Lee

Have you, or are you planning to write a book in 2019? As you may know, writing a book is only half the battle. Employing a strategic marketing strategy will ultimately make or break your book’s success. Marketing, for most authors, is complicated. However, it doesn’t have to be.

To achieve long-term success from your book marketing strategy, you must stay on top of current trends that are working for other authors. To help you on your journey to critical acclaim and increased sales, here are a few book marketing ideas you can try in 2019.

1.) Create an Informative Content Strategy

If you’re an author, chances are that you either have a blog or a YouTube channel. Many first-time authors make the mistake of promoting themselves on these channels. The reality of this is that it doesn’t work and it can waste you both time and money.

People crave value in content, ultimately because they want to know what they’re going to get out of reading your blog or watching a few of your videos. Therefore, strive to create an informative content strategy instead of a promotional one. For example, if you’re a marketing expert, try writing a series of blog posts answering popular marketing questions your readers may have.

Eventually, you’ll develop a significant following who will be more interested in checking out your book because of your expertise. Ideally, let your expertise promote your book. Don’t waste your time on trivial content that won’t give your audience any value.

2.) Don’t Overreact with Social Media

While it’s true that social media is a great way to promote your book, it’s best not to get caught up in any aggressive social media marketing techniques. Why? Every audience is different. For example, if you are the author of a cooking book, you may receive more attention on Instagram than Twitter. However, if you spend the same amount of time and money on both networks, you’ll be hindering your own book sales.

It’s more effective to focus on one social media platform that resonates more with your audience instead of diverting your attention to multiple social media profiles.

3.) Guest Post More Often

If you want to fulfill your dream of becoming an industry authority, you have to get people to know you. Guest posting on other prominent websites can increase your reputation and expertise among your target audience. The more people know you, the better chance you have of selling your books. Besides, guest posting brings the opportunity of receiving quality backlinks which can boost your link-building efforts and provide your site visitors with more information about your work.

4.) Only Use Ads for Promotions

Are you marketing your book towards Millenials? If so, you need to avoid spending your money on excessive ads. According to Forbes, Millenials hate repetitive ads and won’t hesitate to tune you out if you are constantly promoting your book via social media and paid search ads. This doesn’t mean that you can’t advertise, but you should only reserve your ads for special promotions and book deals. That’s all.

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BrandingBusinessContent MarketingGoogle My BusinessMarketingMobileSEOSocial Media

50% of Small Businesses Do Not Have Marketing Plans

by Nishad Jiwa
written by Nishad Jiwa

A new study unveiled that many small business owners across the US are functioning without sound marketing plans. The study was conducted by Outbound Engine and surveyed 350 small to medium-size (SMB) about their online marketing campaigns. Sadly, 50% of SMB owners stated they are operating without any type of marketing.

The study also highlighted the problems business owners are facing – namely lack of effective marketing tools and revenue growth. Similarly, the surveys discussed business owner goals and the obstacles that are preventing them from growing and expanding.

Here are some key points from the survey:

  • Most SMB owners are stressed and have limited budgets. They are also pressed for time and simply overwhelmed with daily business processes and protocols.
  • 62% of SMB owners are more stressed about their brands this year than last year.
  • Many business owners that were surveyed have somewhat given up on their marketing efforts due to the daily grind.
  • Several business owners simply do not have the time or knowledge for DIY marketing, nor the expenses for hiring in-house advertising teams.

Can SMB Owners Rebound?

While many small business owners are dealing with problems across the country – there are ways to rebound and get your marketing back on track. In fact, hiring a seasoned and reputable SEO agency is still the best way to put your advertising plans to fruition. From website development and content marketing to social media integration, SMB owners must get back to the basics in order to re-establish brand visibility and awareness.

Here are some more highlights of the survey that show why many SMB owners are in marketing peril:

  • 25% of business owners surveyed stated they were unsure on how to grow their businesses in 2019.
  • 55% of business owners surveyed spend less than 5% of yearly revenue on marketing.
  • Over 58% of SMB owners spend five hours or less on marketing each week.
  • 86% of respondents stated they would rather spend time on their businesses than on marketing.

Get the Marketing you Need

Business owners who feel overwhelmed still have cost-effective ways to get the marketing they need. In fact, the study also reported that SMB owners do not have to spend significantly more money or time to achieve desired results. Here are some crucial findings of the survey that SMB owners should pay close attention to:

  • SMBs saw more revenue growth in 2018 with small marketing investments.
  • Data compiled showed that investments as low as 5 percent was sufficient for influencing lead and profit generation.
  • 81% of SMBs surveyed invested between 5% – 10% of annual revenue in marketing for 2018. This helped their respective brands grow and expand – with plans for more investments in 2019.
  • Only 50% of respondents who invested less than 5% of yearly revenue into marketing saw some traction and growth.

The last figure should speak volumes about online and digital marketing in general. Essentially, you will get back what you put in for optimal or maximum ROI. Therefore, spending too little may or may not furnish the results you need. In contrast, investing at least 5% of your annual revenue is enough to tap into the current and burgeoning marketing – SEO trends.

If you still struggle with brand validity, visibility, or lack of market share, the solution is simple. SEO companies have the tools and expertise to propel your brands to new heights in any industry or niche. They also monitor your brands’ reputation online, as well as handle content, social media, and mobile optimization so you can concentrate on running your business.

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BarInstagramMarketing

Bar Marketing Ideas in 2023

by Brandon Lee
written by Brandon Lee

If you think that your bar can rely on foot traffic and local prominence to stay in business, then you best think again. According to Wordstream, 75% of consumers prefer to use search engines to find local businesses. This means that your prospects won’t likely drive around or consult a phonebook if they want to find a bar in their area.

They’ll open up their laptop (or use their smartphone) to type in local bars in their area, and then they’ll most likely visit one of the top bars on Google Maps. What happens if your bar isn’t even on Google Maps? What happens if you don’t have an online presence at all.

You could lose your customers to your competitors who already have an established digital presence, so you should be mindful to employ effective marketing tactics to keep your bar afloat in 2019. This post will highlight a few bar marketing ideas you can try in 2019.

1.) Pin Yourself on Google Maps

Consumers use Google Maps more than ever to locate local businesses in their area, but often times getting your business featured on this platform isn’t enough. If you have just claimed your Google My Business profile, it can be difficult to woo your prospects from bars that may be at the top of Google Maps.

Fortunately, Google’s new promoted pins allow any local business to promote themselves with an eye-catching purple pin on Google Maps. With a promoted pin, you can even advertise a special deal that can drive foot traffic and increase your sales just from your online presence.

2.) Post Instagram Stories

If you’re running a modern-day bar, chances are that you already have an Instagram profile. However, if you’re just posting pictures, then you’re missing out on all of the benefits Instagram has to offer. Try posting Instagram stories to interact with and engage your followers. Instagram stories are fun and informal and will give your business a chance to take a break from mundane and corporate messaging.

3.) Use Chatbots

With new innovations, people become more accustomed to simplicity. That’s just a fancy way of saying that consumers are pretty lazy. Even if your website possesses all of your business’ information, many of your prospects won’t even take the time to read it. That’s because they want the answers to their questions immediately. Use chatbots to interact with your prospects immediately so they can receive vital information about your bar. This will help to drive foot traffic and increase the user experience of your website.

4.) Partner Up!

A strategic partnership is an age-old business tactic, but it’s still wildly effective today. By establishing a complementary (not a competitive) partnership with another local business, you can receive a free promotion in exchange for the same. For example, if you run a sports bar in a ski town, you can promote a ski life discount on your digital menu in exchange for a few Facebook posts advertising your happy hour cocktails.

Again, it’s important to partner with businesses that won’t compromise your own business in any way. Nonetheless, this sort of partnership won’t cost you a dime, and you’ll receive attention from a new audience.

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Marketing

Demystifying Marketing for Small Business Owners

by Rolando Herrera
written by Rolando Herrera

Are you considering starting your own business? If you are, you will likely collide with a central problem that can affect the sustainability of your burgeoning start-up. This dilemma is known as marketing. For many business owners, marketing is an extremely complicated concept.

In actuality, the concept of marketing is both straightforward and methodical, relying on one fundamental objective, and that’s building solid relationships with your clientele through effective research and advertising.

Regardless of if you’re selling a time machine or the map to the Fountain of Youth, you won’t achieve any financial growth unless your target audience knows what your products or services are. For this reason, you’ll need an effective strategy that will leverage your marketing goals and sustain the profitability of your business.

Are you searching for the information to establish the foundation of your marketing plan? Let’s explore a few important areas of online marketing to give your marketing strategy a powerful jump-start.

Keyword Research is Your Greatest Weapon

Essentially, keyword research is the impetus for building an impregnable SEO foundation. Before you dive into the multi-layered field of online marketing, you’ll have to understand the basis of keyword research and use this resource specifically to your advantage.

Unfortunately, there are thousands of online articles that all explain why keyword research is important to succeed online, but these articles rarely give any details as to why this is true.

Here are three actionable keyword research tips you can immediately implement into your keyword strategy.

Use Google Suggest to Find Popular Keywords: Google Suggest is a search engine feature that provides users with the best matching suggestions for entered search terms. By simply typing in terms such as “how to”, you can find the most relevant keywords in your niche. To maximize your keyword mining results, use this standard formula “how to + niche”. (Ex. How to lose weight fast.)

Steal Your Competitor’s Keywords: Call it an unfair advantage, but stealing your competitor’s keywords can allow you to use effective keywords that will help you dominate your industry. This is especially true if your competitor has a higher ranking in your local SERPs. You can use Google’s Keyword Planner to type in the URL of your competitor’s website to surveillance their keyword usage.

Furthermore, you can access the “keyword ideas” tab to learn more about the keywords your competitors are using. Alternatively, you can use the “ad group ideas” tab to receive topic ideas relating to these keywords.

Look for the Sweet Spot: In keyword research, it’s important to choose keywords that are generally low-risk, high reward. If you pick keywords that are too competitive, it’s less likely that you’ll rank higher for them. Conversely, if you choose keywords that aren’t being used online, you’ll only be wasting your time. It’s imperative to look for the sweet spot in your keyword research to find perfect equilibrium with your suggested keywords.

You can do this by utilizing Larry’s Formula to generalize the correct keywords to implement in your strategy. Here’s how the formula works:

  1. Take the number of monthly searches for the keyword.
  2. Multiply that number by the suggested bid.
  3. Finally, divide it by the competition level on that keyword.
  4. Rank all of the keywords you inserted into this formula accordingly. The highest number is the keyword that will give you the most optimal return.

Content Marketing Drives Traffic

Once your keyword strategy has been implemented, you have properly laid the framework for boosting your online rankings. This will lead to high online visibility in a few months if your strategy is successful. Meanwhile, you should focus your attention on your content marketing efforts, primarily because content marketing drives traffic.

If you want to create exceptional content that will inform and inspire your target audience, consult these three critical tips.

  • Use Your Research: Conducting quality keyword research will give you a perfect insight of the keywords that are popular online. If you can use these keywords to create valuable content for your audience, Google will reward you by ranking your content higher than other articles when a web user enters a corresponding keyword.
  • Keep Your Content Engaging: In the B2B industry, there are millions of online articles that often communicate the same topic. Hence, if your content isn’t engaging, your visitors could immigrate to other businesses that have more valuable information to share. Always remember to keep your content engaging by providing your audience with precious information they won’t think twice about using in their everyday lives.
  • Stay Original: To elaborate more upon the previous tip, your content must be entirely original to succeed online and rank successfully in your local SERPs. In order to achieve this feat, try determining the unique information you can share that your audience won’t find anywhere else. Use in-house infographics, case studies, and expert opinions that will create your very own spin on a popular topic.

Social Media is Your Key to Advertising Success

Social media is a massive platform that can grow your business, generate leads, and build your online brand. In fact, did you know that 90% of all marketers claim that social media marketing has boosted their business exposure?

You can effectively use social media as your key to advertising success, but first, you’ll need a viable strategy. Here are a few ways you can capitalize the resources you have to achieve a substantial return from your social media marketing budget.

Create a Social Media Plan: Frankly, if you fail to plan, you plan to fail. Needless to say, many businesses make the mistake of blindly leaping into social media marketing without a formal strategy in place. To avoid this trap, start putting together a social media plan in writing to organize the strategy you have in place to promote your online brand.

Start Off Small: There are dozens of social media networks that each offer distinct advantages (and consequences) to the businesses that use them. You can easily overwhelm yourself by using multiple social media networks in the beginning stages of your business. Smart off small by using prominent social media networks such as Facebook and Twitter. Expanding your expertise on these networks will make implementing other social media networks into your strategy more convenient down the road.

Target, Target, Target!: Your audience isn’t some homogeneous blob. Therefore, if you treat your audience in this manner, you’ll waste a lot of time and money. Each consumer you are targeting has different interests, idiosyncrasies, goals, and purchasing habits. Fortunately, you can utilize Facebook’s Advertising tool to perform granular audience research. For example, if you are targeting fans of Donald Trump, it would make much more sense to target individuals that use the hashtag #NeverHillary for your search. Facebook’s Advertising platform makes it easier to target specific audiences this way, and you should take advantage of this feature.

Overall, marketing can truly be a difficult concept to master. However, using the information above can help your small business achieve insurmountable success from your unique marketing strategy.

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MarketingSalon

Salon Marketing Ideas in 2023

by Christine Layton
written by Christine Layton

Looking for fresh salon marketing ideas to take your business to the next level in 2019? It can be hard to stay ahead of the competition with a salon seemingly on every block. That means you’ll need to get creative because you already have an uphill battle: as a salon owner, you may already be dealing with issues like inadequate cash flow and cash reserves or pricing that’s all wrong for the market. The last mistake you want to make is failing to adapt to changes in technology, automation, and your competition. These salon marketing ideas can help you grow your business and show what makes you different than other salons in your area.

Add a Branded Selfie Station

It may sound a little silly and obvious but something as simple as a selfie station in your salon can help you earn free marketing from happy clients — and voracious social media users. Set up an area at the front of your salon with a mirror and your company logo or even a branded hashtag. Clients will be all too happy to snap a quick picture on their way out and share it to show off their amazing new style.

Reward Returning Clients

It’s more expensive to gain new clients than it is to retain your existing customers. It pays to put effort into keeping your existing customers happy and sometimes this can come with the bonus of referrals. Give your clients a bonus for advertising your salon and sending in their friends and family with a postcard or an email that includes a discount on their next service. You can also set up a digital loyalty program that lets you track customers and set up rewards. LoopyLoyalty is a great choice for setting up digital branded loyalty cards that will go alongside your clients’ credit cards in Google Pay and Apple Wallet.

Make Online Appointment Scheduling Easy

With a service-based business, accepting online appointments is crucial to your success. Whether you own your own salon or rent a booth, online bookings are an effective salon marketing strategy that frees up your time and increases your conversion rate for little to no cost. Solutions like Square Appointments can be integrated with a cloud-based calendar that you can access from anywhere to stay on top of your appointments.

For online scheduling to pay off, remember that potential clients will still need to be able to find your salon’s website. Effective salon marketing requires modern and SEO-friendly web design combined with an SEO strategy to draw in organic search traffic and pay-per-click advertising to get a higher-cost but instant boost of traffic.

Market Unique Holiday Promotions

Going to the salon should be a fun, rewarding experience. Many of your customers will schedule their appointments to look their best for an upcoming holiday but many are just looking for an excuse to indulge themselves a bit. Create fun promotions around upcoming holidays and seasons. You don’t need to stick with the classics like Mother’s Day: what about National Blonde Day in June or National Love Your Red Hair Day in November?

To market your promotions, turn to social media marketing and share exciting, themed hairstyle ideas. You can even send out your promotions to your email list or advertise with direct mail to complement your online marketing strategy.

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MarketingSpa

Spa Marketing Ideas in 2023

by Brandon Lee
written by Brandon Lee

Traditional marketing strategies rarely work for spas. Unlike other businesses, spas have entirely different methods for reaching out to prospects and promoting their brand.

Unless you are familiar with these techniques, you could be forcing your customers to work with your competitors instead. However, there’s no need to worry.

This year, forward-thinking marketers have developed effective strategies for obtaining leads and leading them down the funnel into becoming customers.

In this article, you will learn about a few spa marketing ideas you can use in 2019 to give your business a tremendous boost!

Allow Your Customers to Book You Through Google, Yelp and Other Directories

Unless you’re a well-known entity, your spa is a local business. All local businesses should be found in online directories.

Why?

Consumers consult different online directories when they’re looking for a business, so it helps to be featured in as many as possible.

To set yourself apart from your competitors, give your customers the ability to book your spa without having to pick up a phone or visit your website. Yelp, Google, and other online directories offer profile links that directly link users with a custom scheduling tool.

Develop a Follow-Up System for No-Shows

Having a no-show appointment is annoying and costly for a business over the course of the year. Though, this is entirely natural. Often times, consumers will lose interest, forget, or have something else come up in your schedule.

If you truly want to limit no-show appointments, create a system that follows up with leads to understand why they didn’t participate in your service.

Unless a prospect has a serious vendetta against you, you could get down to the bottom of the issue and invite them to schedule again with you whenever you’re ready.

This tip is effective because it not only gives you another shot with a potential customer, but it also shows this customer that you genuinely care about their business.

Offer Free Services to Customers Who Post a Social Media Review

Even with the rise of online advertising, word-of-mouth is still the most powerful advertising tool. People are much more likely to believe their friends and family over any ad copy that says “my spa is the best in town”.

In order to take advantage of this, offer a free massage to customers in exchange for a social media review. If you have made one of your customers satisfied with your service, it’s more likely that their friends and relatives will navigate to your business.

Share a Video of Your Spa

Do you want to separate your business from your competitors? Start posting videos of everyday business in your spa.

This will help you to show off the highlight of your spa to your prospects and point out a few ways you provide a more superior service than your competitors.

Be mindful to invest in a quality camera (your smartphone will suffice) and video editing software to get the job done right.

Give Your Spa a Boost Today!

Marketing for your spa isn’t simple, but it doesn’t have to be really challenging either. Following the tips above should point you in the right direction in 2019.

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Commercial Real EstateMarketing

Commercial Real Estate Marketing Ideas in 2023

by Christine Layton
written by Christine Layton

Commercial real estate is a highly competitive industry that requires a strong marketing approach. Most real estate investors and potential tenants are looking online for information about local commercial properties and to help them make purchase or lease decisions. If your marketing strategy is outdated or ineffective, you’ll be left in the dust.

Here are 6 powerful marketing ideas in 2019 to help you grow your commercial real estate company.

Don’t Neglect Existing Contacts

Real estate is definitely a relationship-driven industry but your drive for new deals and investors can cause you to overlook your existing network. These relationships should be nurtured on a regular basis by staying in touch on social media or email. Let your existing or former clients know about new properties and ideas, sharing photos, videos, and plans to potentially reach a new, profitable arrangement or make new contacts in the industry.

Use Virtual Reality

Virtual reality is revolutionizing real estate marketing, allowing clients, investors, and prospective tenants to step into a property that’s hundreds or thousands of miles away. 3D modeling can be used to mock up the interior of a building for potential investors or show the potential of an existing property. Imagine a business owner outside of the area being able to inspect your property from afar to determine if it meets the needs of the company or see just how the space will look with the modifications they’ll need.

Consider Your Website an Investment

Investors and tenants use the internet to make decisions about leases and purchases. Without a modern and professional website design, you’re unlikely to gain their attention, no matter the quality of your developments. Your website is your greatest asset for building brand visibility, acquiring prospects, and driving your lease-up and sales efforts. Make the best possible first impression with your website and add real quality by publishing write-ups on properties, property locations, and other news that can dominate search results.

Showcase Each Property

It isn’t enough for a single website that encompasses all of your properties; it’s worthwhile to develop single-property websites to give prospective clients everything they need to know in one place. Whether you develop or manage office, industrial, retail, or mixed-use space, a property website can be invaluable for prospective tenants and investors to view CAP rates, floor plans, amenities, and more.

Leverage Social Media

When it’s time to fill your new property with tenants, it pays to put social media marketing to use. Part of the battle is choosing the right social media platform: Facebook, LinkedIn, and even Snapchat can be effective marketing tools depending on your target audience. Snapchat, for example, can be used to attract Gen Xers and Millennials by showing off impressive building amenities and events.

SEO Still Matters

Every industry can benefit from building a stronger online presence. An effective search engine optimization (SEO) plan can help you generate “free” or low-cost traffic to increase your visibility and generate leads. Your SEO strategy should be comprehensive and cover not only social media marketing (or SEM) but paid search ads (search engine marketing or SEM), on-site SEO, and local SEO which helps you rank for searches in the geographical area of your property.

If you need help expanding your commercial real estate business or building a stronger online presence, Insignia SEO can help with custom online marketing plans designed to meet the unique objectives of your business. We don’t use a cookie-cutter approach; we listen to your needs, ideas, and goals to develop a plan that will deliver the highest possible return and then we take care of everything. Contact Insignia SEO at 1-800-998-1392 to get started today!

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HotelMarketing

Hotel Marketing Ideas in 2023

by Brandon Lee
written by Brandon Lee

If you are running a hotel that your guests love, the next step isn’t repeating everything. Instead, the next step should be to constantly seek improvements. With the rise of new hotel marketing trends in 2019, this couldn’t be clearer.

Unlike other businesses, hotels must actively strive to be above the curve in every aspect, from marketing to technology. If you want your hotel to be at the forefront of innovation and luxury, read this guide to catch up on these essential hotel marketing trends you should be using in 2019.

Leverage Up-to-Date Technology

As the times go by, one thing will remain a constant and that’s the prioritization of technology. Although technology and hotels don’t seem like a compatible match, your customers want more from their hotel stay.

One effective marketing method you can use is implementing the use of a virtual tour for your hotel. Recording a virtual tour of your hotel is a brilliant way to show your business off to your prospects.

This is also a great way to show potential customers the amenities and accommodations you have that your competitors don’t. Remember: a prospect won’t just walk into your hotel, ask a few questions, and leave you their contact information.

When they walk into a hotel, they’re likely going to book a room. Therefore, record a virtual tour or give your prospects online access to your hotel in order to convince them to book with you.

Use Facebook and Instagram to Show Off Your Visuals

Many businesses realize that social media is an integral part of online marketing. Nonetheless, many business waste thousands of advertising dollars (and their time) into fruitless social media campaigns.

So, what gives?

The problem is that these hotels don’t know how to properly use social media to promote their business.

Social media users crave enlightenment and entertainment. This means that they aren’t going to look at any posts where you are bragging about your hotel. Strive to either educate or entertain your audience instead of wasting your time on promotional posts.

Remember to use Instagram and Facebook to show off beautiful visuals of your hotel. Pictures speak a thousand words and can generate a high number of likes and engagements online from people who are genuinely interested in booking you.

Start Blogging

Content is king! Rightfully so, it works for hotels when an effective content strategy is put in place. The good news is that content marketing is generally simple for hotels.

If your guests are mostly families, your blog should appeal to family-centric topics. Conversely, if business people make up much of your client base, create content that speaks to them.’

Ideally, your content should address their pain points, tackle their questions, and most of all: convince them to come back.

If you truly understand your client base and what makes them tick, creating quality content should be a breeze.

Initiate Your Custom Hotel Marketing Plan

At the end of the day, your hotel is a business. Creating a solid marketing plan based on current trends is an incredible way to drive sales and retain clients.

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EventMarketing

Event Marketing Ideas in 2023

by Christine Layton
written by Christine Layton

Event attendees may view events as an opportunity to enjoy a cocktail with like-minded people, unwind in a new city, or just grow their network. As an event marketer, you see events in a different light. Every event is an opportunity to grow your business, expand your brand recognition, and generate leads but it comes with a range of challenges. These event marketing ideas for 2019 can help you grow your business.

Put Your Attendees to Work for You

As you sell tickets to your event, why not put attendees to work to reach a new audience with the same interests? Set up a campaign that gives ticket buyers the option to share a unique link through email or social media that gives new attendees a promo code. You can even offer ticket holders a percentage refund for every new person who buys a ticket through their promotional post or email.

Partner with Someone Else

Why do all the work yourself? An event partnership offers a lower cost and a way to make connections in the industry. By working with another event organizer, you can reduce costs, attract a new audience, and give your brand authority a boost. To identify the right partner, look for someone with a similar audience. This may be a digital publisher or other media company that may even bring on additional sponsors for your event.

Get Placed in an Events Directory

Getting placed on just a select digital events directories can give you a huge boost to your reach. Some directories allow you to self submit your event but others require a pitch email. Look for directories that specialize in your industry or event and include information about promotions, tiered pricing, and other important details.

Team Up With Community Influencers

When you’re working with a business or organization that has a big event on the horizon, it can help to bring local social media influencers into the mix. You can do this by sending them a message via private message or email that acknowledges their level of influence in the community or industry with an invite and a plus one (with free admission) to your event. Let them know you want them to have a great time at the event and you’d appreciate if they shared their experience. This can help boost attendance for your event and the business.

Use Your Blog to Market Your Event

Your company’s blog can be a great way to create buzz around your event. Feature partners and speakers in your blog and share exclusive content from guests before or after you open ticket sales. Your events partners should create content that relates to the event theme or their presentation that they can share on their social media. Depending on the content you produce, you may even want to promote it on Facebook using paid ads to reach a broader audience.

Give Your Event a Landing Page

As your event generates buzz, potential attendees will want to learn more. Don’t direct them to a corporate website to search through a calendar for information; create a landing page for your event to tell your target audience why they should be coming. Here’s why every event deserves its own landing page and the problems it can solve.

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CPAMarketingSEO

CPA Firm Marketing Ideas in 2023

by Brandon Lee
written by Brandon Lee

As a certified public accountant (CPA), it’s your responsibility to provide expert-level consultation and expertise to individuals and business concerning finances and taxes.

To make matters difficult, CPAs are in high-demand and the competition in this industry can be brutal.

Unless your prospects know your business by name before they conduct an online search (chances are that they won’t), you must invest your time and resources in developing a strong marketing strategy for your firm.

Follow this guide to learn about the top CPA firm marketing trends in 2019 you can leverage for your firm.

Offer Free 10-Minute Consultations

CPAs should always strive to establish themselves as thought leaders. Making a name for yourself doesn’t mean you have to work at a large CPA firm. It just takes hard work and a high degree of commitment to educating people.

When people are searching for CPA, they are often struggling with the thought of if they actually need one. 10-minute consultations don’t take a lot of time and they are great for tackling your prospects’ preliminary questions.

This can help you optimize your ROI while cutting back costs on outside help from marketing agencies.

Speak at Industry Events

The immense popularity of social media and YouTube has made it possible for thought leaders to broadcast live industry events. These broadcasts are important for business leaders because it teaches them how to drive more sales and conduct more efficient business.

Placing yourself in front of these business leaders is a great marketing strategy and it doesn’t require you to do anything but outreach. There are several industry events you can participate in to share your expertise and market yourself as an authority in the CPA industry.

Use CRM Software to Drive More Sales

Customer-relationship management (CRM) software is an essential marketing tool for businesses of all sizes. CRM software gives CPAs the opportunity to keep track of prospects and guide them down the funnel into consumer territory.

In 2019, more and more people will browse your website for information other any other alternative. Therefore, it’s on you to keep up with the information they will leave on your website.

Using CRM software is an effective means of nurturing your leads until they’re ready to commit to one of your services.

Market Your Expertise Beyond Taxes and Books

Every CPA is busy during tax season, but it doesn’t have to always be like that. If anyone in your firm has experience outside of taxes and bookkeeping, then you can market their expertise as an additional service your company offers.

For example, if you have an executive in your firm that has worked as a CFO, you can use them to help your clients year-round in finance, not just accounting.

Chances are that you have someone in your firm with indispensable knowledge on a finance subject. Taking this holistic approach can help your firm drive more sales throughout the year and build more client relationships.

Any Thoughts?

Marketing has changed in 2019 for CPAs. Staying on top of popular tends is a great way to spend your money wisely on techniques that actually work.

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