Since 1973, Swanson’s Fish Market had provided fresh seafood and great service to Fairfield, Connecticut residents. The store’s current owner, Gary Swanson Jr., had inherited the booming business from his father, “Gerry” Swanson, who founded the company shortly after he arrived in America from Sweden. For most of its existence, Swanson’s had an enviable customer base of loyal fans and a stellar reputation, and it seemed Swanson’s Fish Market was a permanent Fairfield staple. However, nature had other plans: an attic fire in 2009 destroyed their brick-and-mortar location, and after nearly 40 years in business, Swanson’s was forced to close, while Gary Swanson, Jr. scrambled to come up with a plan to save the family business. In an attempt to…
