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The activity of digitally promoting a company’s content.

A content piece that’s been solely designed to get viewers to click it; this could also sometimes mean that an inaccurate image or headline has been used in it.

A series of automated email messages.

This refers to the abandonment rate of e-commerce checkout carts. However, it can also refer to opt-in processes. This is generally expressed as a percentage and refers to the number of people that drop out before completing a pre-defined goal. For example, if the abandonment rate of a checkout cart is 70% it would mean that 70 out of every 100 buyers that start the checkout process leave the site before completing it.

In web design, a header is a section at the top of a web page that is repeated on most of the pages in that site. It often includes elements such as site title, the company logo, and navigation as well as various other elements that might be desirable on every page.

On the web, a firewall is utilized to prevent any unauthorized access to a specific set of internet resources. Most computing systems have some type of firewall protection, which prevents hackers from gaining access to that computer. They do this by blocking particular types of access requests.

A mail server/email server is a computer resource specifically dedicated to handling email for users and domains. An email server forward outgoing mail receives incoming mail provides spam filtering and manages numerous user mailboxes.

The position of different elements on a web page. Alignment could be focused on the page borders or the position of elements based on various other elements. For example, al the images could be aligned to the left side of the web page, and the text aligned to the right of every image.

A circle of colors which allows web designers to easily pick out the primary, secondary & tertiary colors, as well as contrasting and complementary colors – e.g., on most color wheels, green is opposite red because they are complementary colors.

The minutest element of your monitor as well as an image; it is one dot of color. The resolution of monitors and images (how clear the images are) is generally displayed in pixels. The higher the total number of pixels, the higher the quality and resolution.