The customer’s existing & future value, keeping in view that the current level of business stays consistent over time. This dimension of values includes revenue, as well as aspects such as how well-engaged the customers are in the business, referrals, and communications.
Archives
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Acquisition Strategy
by Tom Bowen July 10, 2018 -
Account Classification
by Tom Bowen July 10, 2018 -
Accelerated Purchases
by Tom Bowen July 10, 2018