This is the discovery & communication of various meaningful patterns in data. With reference to marketing, it’s looking at data such as website visitor reports, PPC and social and analyzing the trends. This helps develop actionable insights to make more well-informed marketing decisions.
This is the clickable string of text that shows up in a hyperlink. This text could range from one character to an entire paragraph. At the outset of the internet, “Click Here” used to be the commonest anchor test used. But now that users are savvier, there is a wide variation in the way anchor text appears across the web.