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This is a semi-fictional representation of an ideal customer based on real data about your business’ existing customers as well as market research. It helps marketers define their target audiences, and can help sales reps qualify their leads.

It has all the attributes and characteristics of “regular” blogging; however, there is a layer of marketing strategy added to it. This helps marketers drive traffic to their site and convert the traffic into leads. They are able to establish authority on specific topics, even as they drive long-term results.

This term is used when describing companies which sell products or services to other companies. For example, Oracle and Google primarily sell to other companies.

This term is used to describe businesses that sell directly to consumers. Nike, Amazon and Apple are examples of B2C companies as they primarily sell their products directly to customers.

Block-level elements generally contain various other block-level elements and inline elements. When these are rendered visually, they typically start on a new line. Some examples of block level elements are headings, paragraphs, headings, blockquotes, and divs.

A default style sheet that’s part of a browser. If the designer declares no style rules, then the defaults from the browser will be applied. Most browsers tend to apply style sheets to all the web documents. While these style sheets vary from one browser to another, they have certain common traits such as purple visited links, black text, and blue links etc. These are all referred to as “default” browser style sheet.

This is the software used in viewing web pages. Google Chrome, Internet Explorer and Mozilla Firefox are some of the common browsers, however, there are also others such as Opera and Safari. Since each browser is different, the pages can also vary in appearance based on the browser used. This aspect needs to be kept in view while designing & testing sites.

Methods that are used to improve a website’s rankings on search engine. These are underhand techniques that are frowned upon by search engines, and using them get a site banned.

These are a form of web navigation wherein the current location within the site is indicated by a page list. It features just above the current page in the hierarchy, right up to the main page. This not only shows the user where they’re currently located in the website’s architecture but also lets them navigate to any other levels if they want; this is a recursive path.

These are links to webpages that no longer exist or which have been moved to some different URL without any redirection. These types of links generally serve pages with the “404 error” message. Most search engines provide different ways for visitors to report on these dead or broken links.