This is a semi-fictional representation of an ideal customer based on real data about your business’ existing customers as well as market research. It helps marketers define their target audiences, and can help sales reps qualify their leads.
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It has all the attributes and characteristics of “regular” blogging; however, there is a layer of marketing strategy added to it. This helps marketers drive traffic to their site and convert the traffic into leads. They are able to establish authority on specific topics, even as they drive long-term results.