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In the web space, a cookie is a piece of information that a web server provides; this is stored in users’ browser memory. These bits of information can be used for a range of purposes. A very common example would be when your username is stored so that the next time you visit the site, your username will be prefilled when you log in.

It’s a software application that’s designed to make the managing website content easier for users with limited coding experience. Content such as images, text, and videos are stored in a database. Examples of the most commonly used open source CMS include WordPress, Joomla, Drupal, Prestashop, Magento etc.

In the online world, compression is with reference to the act of making files smaller by optimizing their content. Images can also be compressed using a number of different algorithms to provide the same images in smaller file sizes.

The amount you have to pay when online users click on your ads in paid advertising campaigns. The actual cost/cost-equivalent that was paid per click-through.

The average number of times people have clicked-through for every hundred ad impressions; this rate is typically expressed in the form of a percentage.

This refers to phrases that are added at the bottom of a blog, web page or articles posted on a company’s social media account. It encourages readers to contact the company. The phrase or lines will hold contact information and links to the company’s website.  The Call To Action may have phrases like” Contact Us Now” or “Request a Free Quote” etc. Hyperlinks within the CTA will take the visitor to a landing page on the site.

This is related to inbound marketing; it’s the process of creating content with the objective of attracting prospects, driving engagement and interest. Content marketing isn’t meant to be used for hard selling products; rather it used to educate customers, provide information that will help them make a well-informed purchase decision. Unlike direct sell marketing approaches, content marketing utilizes subtle methods of building trust, confidence, and expertise in the vendors and their services/products while improving their Google rankings by providing added content for indexing. Content marketing includes blogs, articles, social posts, webinars, videos, and more.

This refers to the “copy” or text on a site, marketing material etc. Copywriting refers to the creation of this type of content that is typically used by a business for marketing or advertising their products and services.