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Someone, generally in the press/ on social media that has a very strong influence over the opinions of others. The person could be a sort of minor celebrity that has a large social media following.

This could be a visual image, diagram or chart which uses graphics to represent or explain information. It is generally in long-form and uses a range of imagery and icons to walk readers through complex data or topics.

These are also referred to as backlinks; they are related to SEO and internet marketing. They are links on external websites that point to a specific Webpage or even a site. Inbound links are very important variables in the algorithms of search engines with reference to your website’s importance. This is because search engines take into consideration the entire link topography or network to determine the link between keywords and various web pages.

Marketing aimed at educating, delighting & informing before a sale. It’s the process of attracting potential clients and customers with well-planned SEO, content creation, and social media strategies.