Archives

The minutest element of your monitor as well as an image; it is one dot of color. The resolution of monitors and images (how clear the images are) is generally displayed in pixels. The higher the total number of pixels, the higher the quality and resolution.

The information that the company has formally-released to the press, regarding matters such as major releases or events. These can be quickly distributed via press release websites.

This includes online ads that are made up of words and images that appear on web pages. It also includes paid searches, where a company employs Google/ other search engines’ paid keyword tools in order to help their site appear at the top of the SERPs. These are always marked with the designation- ‘Ad’.

This is an image format that is used for lossless compression as well as for displaying images on the internet. PNGs allow for transparent backgrounds, and literally millions of colors, however, that can sometimes result in much larger file sizes.

Adobe was the company that first developed PDF. The idea behind it was to create a format that wasn’t dependent on software, hardware, or applications for proper viewing. Each PDF file has a detailed description of the document, including the fonts, graphics, text and other information required to display it.

This is the unique page layout for a site, specifically sites that are built using CMS (content management systems).  A website, on average will have 5-10 page templates. For instance, the homepage and the contact page of a site look different and they also contain different elements, which means they are two different types of page templates.

A type of advertisement that automatically opens “pops up” within a new window in the browser to display some ad. This may also be seen in the form of a “pop-under” ad, which is slightly less intrusive. Most internet users don’t like these interruptive approaches to advertising and it’s why they tend to ignore them. There are a number of stand-alone and browser-based software that exist just to block these ads.

Assessment of a site, its content, links and design and how all this links to other websites. A page rank can be used to gauge a site’s relevance to the product/service/subject and potentially, its popularity.

Advertisers placing ads on specific pages/websites that intersect with their targeted audiences.

A series of video/audio files syndicated over the Internet & stored on the client computing devices that can be accessed and played back later.