This includes online ads that are made up of words and images that appear on web pages. It also includes paid searches, where a company employs Google/ other search engines’ paid keyword tools in order to help their site appear at the top of the SERPs. These are always marked with the designation- ‘Ad’.
This is the unique page layout for a site, specifically sites that are built using CMS (content management systems). A website, on average will have 5-10 page templates. For instance, the homepage and the contact page of a site look different and they also contain different elements, which means they are two different types of page templates.
Assessment of a site, its content, links and design and how all this links to other websites. A page rank can be used to gauge a site’s relevance to the product/service/subject and potentially, its popularity.
This refers to a customer’s journey from awareness to the point of purchase. It’s essentially a subset of the customer’s journey that focuses on how they most directly get to their purchase decision.