A soft launch is a website release to a limited audience. This usually means allowing access to the new site to only a specific controlled audience before it’s launched for the public to access. The intention is to have the audience (family and friends) identify whether anything has been missed so that it can be fixed before it is visible to everyone on the internet.
The comprehensive process of creating, and building, as well as nurturing virtual relationships & communities between people online.
It is an evolved form of word-of-mouth advertising. It is related to advertising and posting content on social sites such as Twitter, Facebook, LinkedIn, Snapchat, YouTube, FB Messenger and more.
Data that is shared by users via social media, either implicitly or explicitly via their behavior. The amazing thing about social data is that users express it all, which means it’s far more likely to be a very accurate representation of them.