This is Google AdWords’ rating of the quality and relevance of keywords that are used in PPC campaigns. It’s primarily determined by the expected CTR (clickthrough rates), the relevance of the ad copy, landing page relevance, quality, and other factors. However, at almost 60%, clickthrough rates is the most important aspect of Quality Score.
Rolando L. Herrera is a Manager for Insignia SEO an Austin SEO Company at the heart of Texas. He was the VP of Marketing at XTech Staffing. He's a marketing expert with experience working for Fortune 500 companies like the Walt Disney Corporation. He’s helped brands and businesses grow at a rate of 300% over their prior years using innovative digital delivery methods. Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that were implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.