SEO Specialists in 2018 - Thinking Like a Search Engine – SEO Specialists in 2018

Search engine optimization (SEO) is now a permanent staple across the digital and online marketing platforms. In fact, no advertising campaign is ever complete without a sound and effective SEO plan. However, how does one become a true SEO specialist in this challenging and ever-changing market? It’s simply not enough to learn about the importance of long-tailed keywords, responsive web design or evergreen content. In today’s cloud-based world, you need to think like a search engine in order to grasp the fundamentals of SEO. With Google as a central hub for online marketing tools, there are DIY ways to tap into the current and burgeoning SEO trends. However, you still need seasoned and reputable digital marketers on your side –…

August 11, 2018
1 Facebook Twitter Google + Pinterest
Video Marketing via YouTube - 3 Easy Video Marketing Tips to Grow Your Business' YouTube Channel

It’s no secret that video marketing is a lucrative marketing option for businesses of all sizes. With a minimal investment, you can easily create compelling and engaging videos to post on your business’ YouTube channel. However, many businesses struggle to adequately grow their audience through their YouTube channel. Even if you are creating quality video content, if you aren’t engaged in the marketing portion of video marketing, your efforts will utterly fail. Achieving steady growth on your YouTube channel requires the implementation of precise marketing methods that will expose your content to interested viewers. Read on to learn about three easy video marketing tips you can use to grow your business’ YouTube channel. 1. Stay Involved in Your Community It doesn’t take…

August 8, 2018
1 Facebook Twitter Google + Pinterest
Bing Ads - Breaking News: Bing Released New Ad Technologies for Marketers

In order to keep up with the rising popularity of Google and Facebook as the premier online ad platforms, Bing has released some new advertising technologies available for marketers across the globe. According to Search Engine Land, Bing Ads announced on Monday that its automated bidding tools, Maximize Conversions and Target CPA, are now available for marketers and businesses in the United States, Australia, Canada, France, Germany, and the United Kingdom. This update presents marketers with an effective solution to securing an unlimited amount of conversions from advertising campaigns. It remains to be seen how practical these new ad technologies will be, but there is room to speculate that marketers will benefit tremendously from using Bing as an advertising platform. Bing…

August 7, 2018
1 Facebook Twitter Google + Pinterest
Video Marketing for Your Business - Stop! Check Out These 4 Effective Benefits of Investing in Video Marketing for Your Business

One of the most underrated aspects of online marketing is video marketing. Video marketing is an effective marketing approach that gives businesses the opportunity to advertise their products or services in front of a video audience. With lucrative avenues such as YouTube and Facebook, businesses are now able to share their personal videos in front of millions of people. Still, video marketing is an entirely fresh concept that many businesses still haven’t mastered. In fact, some businesses aren’t even using video marketing to boost their marketing objectives at all. Granted, pursuing a particular marketing route incurs a large investment that many businesses are uncomfortable making if they aren’t aware of the pros and cons of a particular investment. Here are the…

August 6, 2018
1 Facebook Twitter Google + Pinterest
Small Business Checklist - Small Business Checklist – Three Ways to Improve Rankings

Search engine optimization (SEO) is never easy for any company. With so many metrics involved, it can be truly challenging to secure measurable results for any new or existing brand. Similarly, digital marketing can be complicated for clients with limited time, money and resources. This is why it’s pivotal to have a seasoned and reputable company handle all your online advertising needs.  For small to medium-sized businesses, there are several ways to improve your visibility and Google rankings. In fact, here are some key points to address on any business SEO checklist: What to address in your online SEO marketing campaign? Why is SEO important for any new or existing company? Which tools will help you secure higher visibility, page…

August 5, 2018
1 Facebook Twitter Google + Pinterest
Influencer Marketing - 5 Reasons Why You Should Try Influencer Marketing

Since the dawn of the advertising age, brands have used celebrities to market their products to consumers. This concept has changed drastically since the beginning of social media, primarily because of the rise of influencers. Influencers may not be world-renowned celebrities, but these individuals possess a substantial follower that listens to their every word. As a result, large businesses are starting to gravitate towards influencer marketing or the practice of employing influencers to market consumer products or services to a wider audience. However, is influencer marketing sustainable and is it worth the investment? In this article, you’ll learn about the five primary reasons why you should try influencer marketing for your business. 1. There is a Low Barrier of Entry There…

August 4, 2018
2 Facebook Twitter Google + Pinterest
News on Whatsapp - What's Up with WhatsApp?

WhatsApp recently expanded its capabilities with a myriad of new features. In fact, the popular audio – video – chat platform now offers group calling for up to four people. With WhatsApp joining Instagram under the Facebook umbrella, CEO Mark Zuckerberg announced the new features at the recent F8 Developer Conference in May. This is an annual event that highlights the current and burgeoning trends in the social media universe. Starting a Group Call Android and iOS app users can download the new updates for WhatsApp. In fact, here are the essentials of taking advantage of this new multi-person call platform: To start a group call, simply start a usual one-on-one video call. Tap the “add participant” button in the…

August 3, 2018
2 Facebook Twitter Google + Pinterest
Facebook User Engagement and Traffic Increases - Great News: Global Facebook Use is Increasing Despite Privacy Concerns

Facebook is the largest social media network in the world, with over one billion active users across the globe. As such, Facebook has become an exceptional marketing tool that allows businesses to place their ads where virtually millions of prospects can view them. This strategy has been effective, to say the least. There are over 3 million advertisers on Facebook, and more businesses are beginning to invest in Facebook as a viable online marketing tool. However, there has been some concern that Facebook’s worldwide use would dwindle because of their catastrophic data breach in April. Interestingly, the reality has been otherwise in favor that Facebook’s worldwide use is not actually falling, but is instead increasing at a steady rate, according to…

August 2, 2018
2 Facebook Twitter Google + Pinterest
3 New Insights into Googles Algorithm - 3 New Insights Into Google’s Algorithm

Most modern businesses rely on Google search to gain more visibility and draw traffic to their website. Marketers implement several campaigns optimized for search engines to ensure their clients catch audience attention. These campaigns require an in-depth understanding of how Google Search works. Until a few years ago, Google worked with marketers and provided information on how upgrades to the search algorithms impacted the website. That is no longer the case, which is why professionals prize rare insights into the process. Here are some new insights revealed in a recent testimony by a Google representative at the United States House Judiciary Committee: Seven Updates a Day Upgrades to the Google search algorithm have always been a big cause for concern…

August 1, 2018
2 Facebook Twitter Google + Pinterest
Amazon vs Google - Amazon PPC Challenges Google Ads

Most people don’t realize that Amazon is one of the biggest search engines available today. It delivers results to an audience that is already deep in the sales funnel and more inclined to make a purchase. This platform also has ample data on user spending trends, online shopping behavior, and other such factors. That’s why many marketers consider Amazon pay-per-click advertising a welcome addition to this field. But how does Amazon PPC compare to Google’s established platform? Here’s a look at the two options: Google is Still in the Lead All studies conducted show Google ad spend, click through rates, and Shopping ad spend are relatively stable. Both Google and Facebook are still the leading and more preferred platforms when…

July 30, 2018
1 Facebook Twitter Google + Pinterest