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PPC (Pay-Per-Click)

by Tom Bowen
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This is a type of paid digital advertising.  It involves placing ads that run above/adjacent to/below free listings on Google, Yahoo! And Bing. In order to get the highest position in this section, website owners place bids per click. Every time a user clicks that ad, you pay a certain amount for it, making it a paid online marketing strategy that is effective in bringing traffic to your site, quickly.

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