Home » Glossary » CPA (Cost Per Acquisition)
3 A B C D E F G H I J K L M N O P Q R S T U V W Y

CPA (Cost Per Acquisition)

by Tom Bowen
0 comment

This is the measurement of the actual cost of acquiring a customer that completes any action or clicks on a website link. In effect, it’s the return on investment; specifically, the total marketing spend over the total frontend conversions on your website.

0 comment
0
FacebookTwitterPinterest