Archives

This refers to the full-width, main image that has been customized by every user on their social media account.

The activity of digitally promoting a company’s content.

A content piece that’s been solely designed to get viewers to click it; this could also sometimes mean that an inaccurate image or headline has been used in it.

A circle of colors which allows web designers to easily pick out the primary, secondary & tertiary colors, as well as contrasting and complementary colors – e.g., on most color wheels, green is opposite red because they are complementary colors.

These are user-generated comments, in response to initial publications, generally blog posts. They are typically posted just below the individual blog entry and encourage readers to start a conversation in the form of responses and discussions; this increases the blog posts’ lifespan. Comments are also generally associated with videos, media sharing sites, news articles, as well as Facebook posts.

This is the measurement of the actual cost of acquiring a customer that completes any action or clicks on a website link. In effect, it’s the return on investment; specifically, the total marketing spend over the total frontend conversions on your website.

This is about delivering the right type of content at the right time, based on a potential customer’s preferences using specific and well-planned behavioral targeting as well as enabling recall, engagement and brand awareness. It catalyzes targeted ads based on a variety of user information including web histories and recent searches. The purpose of contextual marketing is to offer services & products to customers that are already interested in them.

When users take a certain desired action; this includes the process of lead generation when viewers complete form submitting requests for additional information on your product/services or subscribe to a newsletter. It’s the action you want your viewers to make. Examples of conversion are when users purchase products or subscribe to an email listing or newsletters from the company.

A way of defining the appearance of a site that’s independent of its content. For example, CSS defines which colors and fonts should be used for headlines, bulleted lists, and paragraphs. Cascading style sheets also allow the same content to also be displayed in varying styles for different devices including PC monitors, in print or on a smartphone, greatly improving the effectiveness of the site’s content on a number of devices.

Also called a web crawler, spider, it’s a software that has been specifically designed to automatically browse the internet. Google uses a number of crawlers to constantly map all the sites on the internet and use it in its search engine.