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This refers to the full-width, main image that has been customized by every user on their social media account.

The activity of digitally promoting a company’s content.

A circle of colors which allows web designers to easily pick out the primary, secondary & tertiary colors, as well as contrasting and complementary colors – e.g., on most color wheels, green is opposite red because they are complementary colors.

These are user-generated comments, in response to initial publications, generally blog posts. They are typically posted just below the individual blog entry and encourage readers to start a conversation in the form of responses and discussions; this increases the blog posts’ lifespan. Comments are also generally associated with videos, media sharing sites, news articles, as well as Facebook posts.

This is about delivering the right type of content at the right time, based on a potential customer’s preferences using specific and well-planned behavioral targeting as well as enabling recall, engagement and brand awareness. It catalyzes targeted ads based on a variety of user information including web histories and recent searches. The purpose of contextual marketing is to offer services & products to customers that are already interested in them.

When users take a certain desired action; this includes the process of lead generation when viewers complete form submitting requests for additional information on your product/services or subscribe to a newsletter. It’s the action you want your viewers to make. Examples of conversion are when users purchase products or subscribe to an email listing or newsletters from the company.

In the web space, a cookie is a piece of information that a web server provides; this is stored in users’ browser memory. These bits of information can be used for a range of purposes. A very common example would be when your username is stored so that the next time you visit the site, your username will be prefilled when you log in.

In the online world, compression is with reference to the act of making files smaller by optimizing their content. Images can also be compressed using a number of different algorithms to provide the same images in smaller file sizes.

This is related to inbound marketing; it’s the process of creating content with the objective of attracting prospects, driving engagement and interest. Content marketing isn’t meant to be used for hard selling products; rather it used to educate customers, provide information that will help them make a well-informed purchase decision. Unlike direct sell marketing approaches, content marketing utilizes subtle methods of building trust, confidence, and expertise in the vendors and their services/products while improving their Google rankings by providing added content for indexing. Content marketing includes blogs, articles, social posts, webinars, videos, and more.

This refers to the “copy” or text on a site, marketing material etc. Copywriting refers to the creation of this type of content that is typically used by a business for marketing or advertising their products and services.