The activity of digitally promoting a company’s content.
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This is about delivering the right type of content at the right time, based on a potential customer’s preferences using specific and well-planned behavioral targeting as well as enabling recall, engagement and brand awareness. It catalyzes targeted ads based on a variety of user information including web histories and recent searches. The purpose of contextual marketing is to offer services & products to customers that are already interested in them.
When users take a certain desired action; this includes the process of lead generation when viewers complete form submitting requests for additional information on your product/services or subscribe to a newsletter. It’s the action you want your viewers to make. Examples of conversion are when users purchase products or subscribe to an email listing or newsletters from the company.
This is related to inbound marketing; it’s the process of creating content with the objective of attracting prospects, driving engagement and interest. Content marketing isn’t meant to be used for hard selling products; rather it used to educate customers, provide information that will help them make a well-informed purchase decision. Unlike direct sell marketing approaches, content marketing utilizes subtle methods of building trust, confidence, and expertise in the vendors and their services/products while improving their Google rankings by providing added content for indexing. Content marketing includes blogs, articles, social posts, webinars, videos, and more.