The activity of digitally promoting a company’s content.
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This is about delivering the right type of content at the right time, based on a potential customer’s preferences using specific and well-planned behavioral targeting as well as enabling recall, engagement and brand awareness. It catalyzes targeted ads based on a variety of user information including web histories and recent searches. The purpose of contextual marketing is to offer services & products to customers that are already interested in them.
This is related to inbound marketing; it’s the process of creating content with the objective of attracting prospects, driving engagement and interest. Content marketing isn’t meant to be used for hard selling products; rather it used to educate customers, provide information that will help them make a well-informed purchase decision. Unlike direct sell marketing approaches, content marketing utilizes subtle methods of building trust, confidence, and expertise in the vendors and their services/products while improving their Google rankings by providing added content for indexing. Content marketing includes blogs, articles, social posts, webinars, videos, and more.