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A field of computer science that entails the utilization of statistical routines to give computer systems the ability to “learn” without being outwardly programmed.

A demographic typically applied to individuals born between 1982 and 2004. There have been many variations with the date and age range for this group, but what defines the characteristics of the Millennials is that the group grew up in a digitally infused online social world. A generation that through various statistics from the Pew Research show up to be less politically unaffiliated, religiously unaffiliated, and have a more progressive outlook in general.

This is an e-commerce platform which is owned by eBay. It’s extremely versatile and offers a wide range of extensions that help improve functionality. It also offers infinite designs possibilities that means it works wells for almost any e-commerce business.

This refers to any type of action which occurs when a user places the cursor over a button, but just before they click on anything. The action could be anything from a basic color change to a more intricate animation.

Mock-ups are the best way to show clients what their website will eventually look like before it’s built. It gives the appearance of the final product in design only. It includes details, colors, logos & images. Crafting a mock-up is the best way to give client’s a clear idea of what their planned site will look like, so they can request for the changes they need.

This is with reference to designing a site so that it performs as well on mobile devices as it does on any desktop PC. It generally involves having a website design which automatically adjusts to the narrower screen resolutions that mobile phones’ and tablets’ have, while still displaying all the content.

An HTML tag which stores information about a certain webpage; it includes keywords for directory and search engine use. Meta tags will include a title, keywords, a description and more.

These systems help businesses automate their interactions with all existing & prospective customers. The end goal is typically to generate, track, as well as convert business leads. These marketing automation platforms are utilized to assimilate & manage information about customers, monitor website usage and behavior, send and manage email campaigns generally centered on inbound marketing campaigns. Hubspot, Marketo, Eloqua, and Pardot, are some of the popular marketing automation platforms.

Marketing that addresses various forms of digital marketing that are consumed by customers on the go. A variety of channels are integrated across devices such as smartphones, tablets, as well as other mobile devices, via MMS, SMS, websites, email, social media, and mobile apps.

These are facilitated to gain a deeper understanding of the preferences, emotions, habits, mindset of consumers.