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A field of computer science that entails the utilization of statistical routines to give computer systems the ability to “learn” without being outwardly programmed.

This is an e-commerce platform which is owned by eBay. It’s extremely versatile and offers a wide range of extensions that help improve functionality. It also offers infinite designs possibilities that means it works wells for almost any e-commerce business.

These systems help businesses automate their interactions with all existing & prospective customers. The end goal is typically to generate, track, as well as convert business leads. These marketing automation platforms are utilized to assimilate & manage information about customers, monitor website usage and behavior, send and manage email campaigns generally centered on inbound marketing campaigns. Hubspot, Marketo, Eloqua, and Pardot, are some of the popular marketing automation platforms.

These are facilitated to gain a deeper understanding of the preferences, emotions, habits, mindset of consumers.