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MAP’s (Marketing Automation Platforms)

by Rolando Herrera
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These systems help businesses automate their interactions with all existing & prospective customers. The end goal is typically to generate, track, as well as convert business leads. These marketing automation platforms are utilized to assimilate & manage information about customers, monitor website usage and behavior, send and manage email campaigns generally centered on inbound marketing campaigns. Hubspot, Marketo, Eloqua, and Pardot, are some of the popular marketing automation platforms.

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