These systems help businesses automate their interactions with all existing & prospective customers. The end goal is typically to generate, track, as well as convert business leads. These marketing automation platforms are utilized to assimilate & manage information about customers, monitor website usage and behavior, send and manage email campaigns generally centered on inbound marketing campaigns. Hubspot, Marketo, Eloqua, and Pardot, are some of the popular marketing automation platforms.
MAP’s (Marketing Automation Platforms)
Rolando L. Herrera is a Manager for Insignia SEO an Austin SEO Company at the heart of Texas. He was the VP of Marketing at XTech Staffing. He's a marketing expert with experience working for Fortune 500 companies like the Walt Disney Corporation. He’s helped brands and businesses grow at a rate of 300% over their prior years using innovative digital delivery methods. Before creating Insignia SEO, Rolando worked in creating and developing sales teams in the Telecommunications field. His sales team was among the most successful in the company due to the marketing techniques that were implemented in the sales process. Using marketing as the delivery method for sales with mail marketing, email marketing, and affiliate marketing strategies the team had a funnel with extremely high conversion rates.