Most people know that if something is posted online, it’s very difficult to remove it. This can have a big impact on an individual’s or business’ reputation, which is why Google receives many appeals to delete content or not show it on their platforms. Most of these requests are made by business owners who want to remove criticisms that unjustly harm their business.
As this system is anonymous, it’s easy for people to manipulate it by leaving poor reviews or complaints against a business establishment. If the feedback violates Google’s guidelines, it can be flagged as inappropriate and removed. Here are some circumstances where reviews can be removed:
Sometimes clients can make mistakes and leave a negative review on a different business’ website. For example, they might want to provide feedback for services at “Starlight Bar” but might leave a comment on “Starlight Café”. This is quite common and usually, companies can just ask clients to correct the mistake. If they fail to do so, approaching Google is the best solution. The search engine will examine your case and remove the feedback if it violates policy.
A Single Person Leaving Multiple Reviews
Sometimes a single person leaves behind multiple criticisms with malicious intent. They use multiple profiles and ask their friends to join their endeavor as well. This violates policy because it is an attempt to bring a business down instead of helping them improve with honest criticism. The search engine giant will examine your case carefully before determining if the feedback can be considered “spam or fake content”.
Google doesn’t allow people to post hate speech based on race, sexual identity, gender identity, ethnic background, disability, religion, gender, age, veteran status, or nationality. If any review consists of these types of content, the platform will remove it immediately.
Posting Google Reviews in Favor of a Competitor
If a single user posts multiple criticisms on a business’ page while posting glowing reviews on a competitor’s page, it can be considered an attempt at manipulating ratings. This feedback isn’t unbiased and posted with the intention of manipulating a business’ reputation for personal gain. Google will remove such feedback quickly.
Business owners, current, and former employees can’t post reviews online. This is done to prevent bias and also ensure former employees don’t offer criticisms to vent their frustration or dissatisfaction. If the feedback seems biased, Google will remove it upon appeal. Conflict of interest reviews aren’t allowed on Maps.
A Single User commenting on Different Businesses at the Same Time
Sometimes reviewers post comments on many business pages in a limited time period. It’s clear they couldn’t have used services provided by all of these businesses at the same time. This also indicates conflicts of interest so these reviews will be deleted.
It’s a good idea to read Google’s policy before approaching them with your request, which will help you save time and money. You should take action when you find negative feedback that violates policy as being proactive will help your business reputation. A large percentage of appeals are successful.