For a business to grow, it must be adept at generating leads. It is only through lead generation that it can continue to expand and thrive, regardless of what it is the company produces. In light of this, you should always have in mind these three focal points as it relates to lead generation.
1.) Failure to Build Repeat Customers
Lead generation is only one aspect of what a company must do to continue expanding within its niche. Once you have those leads and you’ve reeled in a customer, you must do all that you can to ensure their loyalty and repeat business. Studies have shown that repeat customers amount to 40% of a business’s revenue, so you can’t afford to be negligent in this area.
If you haven’t taken steps to encourage repeat business, then what can you do differently? The easiest answer is to carefully foster a relationship between your company and any new customer. Be responsive to their needs, and never leave them waiting when they need service or to have an issue rectified.
It’s also helpful if you get an automated email campaign going so that current customers hear from you regularly. These emails should contain discount coupons, notification of sales that you’re having, or exclusive content that you feel confident will interest your clients. If they’re reminded periodically of your company’s existence, then they’ll be more likely to buy from you again.
2.) Needlessly Complex Contact Forms
Your clients should be able to get in touch with your company easily. If you’re trying to get people to fill out contact forms that are going to take them all day then it’s more than likely they’re going to decide to take their business elsewhere. As a business entity, you should be aware of the fact that people have short attention spans. You must try to make every transaction as smooth and fast as possible.
The solution is to create contact forms that are stripped down and simple. The design should be responsive so that users will not get impatient or frustrated. You don’t need their name, phone number, address, email, etc. right away. You can get those further down the conversion funnel.
The initial contact form should have no more than three items for a client to fill out. That should be straightforward enough so that any potential customer should have no problems with it.
3.) The Use of Social Media
It can be tempting to ignore social media or to feel like you can get along without it as a business, but if this is your attitude in 2019, then you are doing yourself a disservice. There are more than 2 billion social media users across the world now, and they love talking about their favorite brands, current events, and products they find essential. You would be wise to take advantage of that.
If you aren’t using social media yet, that’s an easy fix. Just figure out which platforms your niche is using, then start accounts for your business and start posting. Be sure you’re selective about what platforms you use since some target audiences gravitate toward ones like Facebook and Twitter, while others might opt for Instagram or Pinterest.
If you keep these three principles in mind, then your business should be able to grow in leaps and bounds. A misstep in any of these areas and you could well be setting yourself up for failure.
