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What’s Up with WhatsApp?

by Nishad Jiwa
written by Nishad Jiwa

WhatsApp recently expanded its capabilities with a myriad of new features. In fact, the popular audio – video – chat platform now offers group calling for up to four people. With WhatsApp joining Instagram under the Facebook umbrella, CEO Mark Zuckerberg announced the new features at the recent F8 Developer Conference in May. This is an annual event that highlights the current and burgeoning trends in the social media universe.

Starting a Group Call

Android and iOS app users can download the new updates for WhatsApp. In fact, here are the essentials of taking advantage of this new multi-person call platform:

  • To start a group call, simply start a usual one-on-one video call.
  • Tap the “add participant” button in the top right of the screen.
  • This allows you to add up to 4 contacts for a social, business or personal A/V conference call.
  • Group calls are encrypted with end-to-end encryption for optimal and secure communications.

While video calling is already available on WhatsApp, the newest feature eliminates the need of having multiple windows open for individual calls. Similarly, it rivals existing video chat apps like Facetime, while creating new ways for people to connect privately with close friends and business associates. With group calling, you can even create video-call groups for your clubs, sports teams, and social rosters.

WhatsApp Continues to Expand

Like Facebook and Twitter, WhatsApp has morphed into one of the largest social media networks in the world. With the recent announcement about the group calling feature, Mark Zuckerberg stated that people had already used about 2 billion minutes of video calling on the app alone. This is an indication that WhatsApp is rapidly becoming the go-to-video calling source for millions of users across the world. However, the main reason why people prefer the app is due to is privacy and encryption protocols. The app also continues to challenge Facebook, which has seen its share of recent privacy scandals.

Here are some more reasons why WhatsApp is slated to become the premier online and mobile communications platform in the months and years ahead:

  • WhatsApp is now the world’s largest fully-encrypted communications network.
  • The app features a convenient online version for users that prefer desktop and laptop access.
  • WhatsApp has enhanced its support for Instagram and Facebook video playback.
  • The app continues to allow YouTube videos to play natively – without forwarding users to the YouTube app on their mobile, wireless and digital devices.

Other Features

In addition to the group calling, the app will also be offering support for stickers in the coming months. This will allow third-party developers to offer more creative ways to enjoy the app. Similarly, WhatsApp will also roll out new group administrator functions. This allows existing group admins to revoke rights from other participants if needed. You will simply access the user in “Group Info”, while selecting the “Dismiss As Admin” features. However, you can use the same portal to make users admins in your private group chats.

With WhatsApp continuing to grow at alarming rates, it’s imperative to add this crucial program to your social media networks. While social in nature, the app is proving to be an effective tool for business and client communications as well. So much so that more people downloaded WhatsApp in the last six months than Skype and other popular audio-video-chat interfaces.

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Social Media is Here: Embrace It

by Rolando Herrera
written by Rolando Herrera

Technology is a part of the daily fabric of today. What once seemed to be a fad, with beginnings in chat rooms, hubs, and then later on places like MySpace, has evolved into a trend that’s integrated itself within the conveniences that came with its evolution.

We are now through digital networks able to connect to family, friends, and acquaintances anywhere in the world. So why not take advantage of this connection to create and grow a business?

What is a business but the exchange between one person and another?

It’s therefore important for businesses to see that no matter what industry they’re in, the personalization of their brand through a digital network will help them connect with their audience.

It’s important to be aware of the multiple social networks and to capitalize on their success to capitalize on all the rewards available.

Below are a couple of statistics:

Facebook

  • 1.15+ Billion Users
  • 345 Million Users Check their account more than 5 times a day

Twitter

  • 500+ Million Users
  • 400 Million Tweets sent out per day

Google +

  • 500+ Million Users
  • The +1 button is served more than 5 billion times per day

LinkedIn

  • 238+ Million Users
  • Over 1 Billion LinkedIn Endorsements

Instagram

  • 130+ Million Users
  • 5 Million photos uploaded every day

Pinterest

  • 70+ Million Users
  • More than 69% of users are female

Other Important Numbers

  • 1 Billion Unique Monthly Visitors on Youtube
  • 4.2 billion people use mobile device to access social media sites
  • Social Media is The Top Internet Activity: Average American spends more than 37 minutes a day on social media more than any other internet activity including email.
  • Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC according to digital insights

There are many benefits to Social Media like:

  • Lead Generation
  • Higher Search Ranking
  • Business Partnerships
  • Reduction in Marketing Expenses
  • More Sales
  • Analytics on your Audience

Just because Social Media is effective and easier to build a business on doesn’t make it easy to manage consistently. However, there are many tools that your Social Media Marketing Company can provide you with that can facilitate the persona and interaction of your business.

Make the most out of technology, get on this trend and capitalize on the possibilities.

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Coming Soon- Twitter Integration into Google Desktop Search Results

by Rolando Herrera
written by Rolando Herrera

People with keen eyes might’ve noticed that Google mobile search results have been showing related content from Twitter. The integration started in May, with Tweets containing the searched keywords appearing in the SERPs.

However, this was limited to the United States and only to mobile results. Recently, there are indications that not only will Google include Twitter outside the country, but the company would also expand to desktop search.

Where and When?

Some observant users in the U.K spotted Twitter results appearing in their SERPs for the past few days. The results appear naturally at the bottom of the page in desktop searches. This was initially spotted by Conductor and they notified Search Engine Land.

According to them, the Twitter integration is only visible in relation to big-name companies and celebrities who were recently active on the social network. The integration doesn’t seem to appear in lesser known keywords or people without much Twitter following.

Twitter integration in desktop results hasn’t happened in the U.S yet. People have tried searching various keywords to get the social network on their SERPs here, but there’s no trace of it. A spokesperson from Google did confirm that they have been experimenting with the integration into desktop since mid-July. However, they had nothing more to say on the matter.

Possible Benefits of the Integration

The deal between Twitter and Google would most likely prove to be beneficial to both companies. The integration would be a cool new feature for Google that might benefit the users. The increased visibility in search engines might bring more traffic towards Twitter, possibly increasing its user population and activity.

To the marketers, this might just prove to be a boon. They can use Twitter to make their content more visible in SERPs. This might just add a new dimension to SEO and SMM through Twitter.

Naturally, not all your Tweets will appear on SERPs. Google search is still content based. The text in your Tweets should contain the high volume keywords. The tweets must be optimized to gain visibility. For example, if you tweet “Product Z delivers optimal performance” it won’t appear in search results with keywords “engines” or “cars”.

High Organic Reach

You might also need to start treating your tweets like small ads and mind the content. With integration into Google searches, Twitter will have a high rate of organic reach. Having a call to action in your tweets would become very important. Only time will tell just how massive an impact Twitter marketing would have on the marketing world, but it always pays to be prepared.

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Tagging and the Importance of Hashtags

by Rolando Herrera
written by Rolando Herrera

Social Media Marketing is billowing and there are a number of things that can be done to make it work wonders for your business- hashtags are one of them. It is one of the best ways of promoting a service or product via social media sites such as Twitter, YouTube, Instagram, and Google+. For hashtag novices who can’t seem to figure out what function the “#” sign has when its added to a tweet or a video post-read on…

What is #?

On Twitter, the # sign (hashtag) turns a word/group of words that are suffixed to it, into a searchable-link. This helps you track discussion topics and organize content, based on those specific words. For Instance, if you wanted to post something about a current Wimbledon match, you would then include #Wimbledon in your tweet & join that particular conversation. Hashtags should ideally be short & contain natural keywords/phrases to improve their visibility in online rankings.

Why Hashtags Matter

When you click on a hashtag, you are able to view all posts which mention that particular subject- all in real-time!! Take a look at why they are important:

  • Hashtags are a very powerful research tool & website developers who are interested in SEO can easily view trending news on social networking websites
  • They are also very important when any breaking news has to be spread and are commonly used to get people talking and discussing major global events
  • A hashtag can also be used to promote an event for your business and helps attract more potential customers to your website. It’s a great way of promoting a new product launch or when you want to announce a sale, offer or discount
  • Many websites also give you the functionality to track the performance of the hashtags you have added. It helps you analyze which keywords/phrases attracted traffic to your site and upped your sales

Aspects to Focus On

As you can see, for any online marketer or small business owner, hashtags can be the magic wand you wave over the Internet to magnetize customers to your business. But there are some things you must remember while using them- when you add a hashtag to a post on any social networking site, try to incorporate an external web-link into the content, to your site/blog. This helps people link to more information about your brand or company. Incorporate short, simple, impactful and trending phrases and use hashtags to create a strong customer base.

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