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5 Ways Youtube Can Boost Business Online

by Kyle Blankenship
written by Kyle Blankenship

For businesses at all levels, video is the newest marketing frontier that has gone largely untapped.

As companies divert more and more resources to digital marketing, video platforms like YouTube offer incredible rewards for those who invest in it.

But for marketers who have never used YouTube, getting started can seem daunting, particularly when you don’t have a solid plan for how video can help you meet your short- and long-term goals.

With a bit of time, effort, and a clear plan for growth, YouTube can reap big rewards for companies. Here are five ways YouTube can be a force multiplier for a digital marketing plan.

1.) Video Gets More Eyeballs

As consumers and companies have gone digital, the simple truth is that video gets more shares and more eyeballs on companies’ products.

The “viral” component of video offers an exciting outlet for content to spread across social media channels and organically reach new consumers. For digital marketers, that kind of native reach is rare for written content, making click-worthy video a great investment.

More importantly, YouTube videos are easily shared across platforms, giving marketers even more reach.

2.) Drum Up Feedback from Users

Digital marketers will tell you that receiving feedback from consumers is one of the toughest tasks in a solid marketing plan. Video platforms make that challenge easier.

Sites like YouTube allow a closed or open forum for videos, giving marketers an opportunity to hear from consumers what they like or don’t like and even answer questions and form leads.

As with any social media platform, consumer outreach is crucial, and YouTube offers the same “community” aspect as other social media.

3.) YouTube Ads Bring in Revenue

Ask any influencer, YouTube ads are a solid business model.

If a company is wary of spending the time and money to pivot to video, the ad model on YouTube can help offset some of those costs or even turn a profit if users keep coming back to a channel’s content.

As with any advertising campaign, YouTube ads can be fickle and revenue may take some time to roll in. However, the platform does offer a benefit for those concerned about price.

4.) SEO Works on YouTube

Like just about any other content channel, SEO is a major tool on YouTube videos.

A company’s descriptions on YouTube can help boost a video’s ranking on search engines and get your content in front of more eyes.

As part of a strong SEO plan, YouTube can help position a company well for users looking for quality content.

5.) Playlists Help Users Keep Coming Back

A great feature of YouTube is the ability to create channels and playlists with “subscribe” buttons for users.

That means if a user likes one video, they can automatically receive those videos in their private feeds, taking some of the guesswork out of marketing each video.

Influencers will tell you that subscribers and followers are the lifeblood of a strong YouTube channel, and that rule works the same way for marketers.

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YouTube

How to Get the YouTube Sponsor Button

by Rolando Herrera
written by Rolando Herrera

Some companies and individuals don’t think about YouTube as being a search engine, but that’s precisely what it is. In fact, after Google, it’s the second largest in the world. It’s beneficial for virtually all companies at this point who are interested in brand promotion to make some videos for their products and to feature them on their YouTube account. But what’s the deal with YouTube sponsor buttons, and how do you get one on your channel?

What is a YouTube Sponsor Button?

For those who are unfamiliar, a sponsor button on YouTube is something that is only available for a limited number of content creators. When an entity chooses to sponsor you, then they do so through a monthly membership. They get access to an inside member area. They get an iconic badge that identifies them when they choose to comment on a video, and they often get access to whatever exclusive discounts the brand behind the channel sees fit to offer them.

Additional Perks

There are more incentives for entities to back YouTube channels through the sponsor button, though. In some cases that sponsorship is enough that the entity which funds it can meet with the creators of the company that they’re supporting. They may get to go to events at a discounted rate, and if they comment on a video as it is live streaming, then they’ll get an exclusive “new sponsor” green button. These are some fun ways that backers can feel like they’re making a connection with a company.

So, How Do You Get a YouTube Sponsor Button?

If you’re a business that is trying to establish a YouTube channel then getting yourself some sponsorship is a fantastic way to gain traction. At the moment, the way that YouTube is allowing sponsors to connect with possible backers is through a BETA test. YouTube is insistent that at the moment there is no correlation between YouTube SEO, watch time, or subscriber count and the likelihood of your landing a YouTube sponsor.

However, them saying that is somewhat akin to Google claiming that social media search signals have no impact on SERPs. While there might not be any direct impact, if your brand is extremely popular on social media, then the likelihood of your organic search ranking being higher does increase.

Popularity Equals Sponsorship

The same is true for YouTube and the sponsor button. It makes sense to assume that if you want to increase the chances of your finding a sponsor, then you should work on growing your watch time and subscriber counts. You should try to exceed 100,000 followers, and you should create consistently valuable content through engrossing videos that are likely to go viral.

This formula makes sense if you think about it. If you want to sponsor a company, then there isn’t much point to it if that company is a virtual unknown and is likely to stay that way. If you’re sponsoring a company, then that amounts to a tacit endorsement of that brand, meaning that you believe in it enough to put your money behind it. You need to establish through your YouTube popularity that you’re worthy of sponsorship.

Your Payment

As a content creator on YouTube, the sponsor button is a way for you to net a 70% royalty from the sponsorship. YouTube gets 30% after the deduction of local sales tax. It costs $4.99 to sponsor a channel, which doesn’t seem like that much, but keep in mind that if your channel becomes more popular, then it’s likely that you’re going to attract multiple entities who might want to sponsor you. If you’re trying to monetize YouTube, this is one of the sanctioned ways for you to do it.

YouTube Can Work Wonders for Your Business

If you look at the YouTube sponsor button as being a way to bring in some money in addition to AdSense, then you can quickly begin to see how it might be beneficial to you. The production of your videos is going to have a price tag attached, especially if they are more elaborate, and this can be one of the ways for you to offset those costs.

Sponsorship on YouTube is a way for people to see that various business entities feel strongly enough about your products and services to get behind them. It’s a way to demonstrate that your company is on its way toward becoming a powerhouse. Think of the sponsor button as another way to legitimize yourself on YouTube. All that’s left for you now is to create some great content that people will want to sponsor.

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YouTube

3 Surefire Ways to Get More Views on YouTube

by Daniel Zamora
written by Daniel Zamora

In this day and age, social media presence is an absolute must for any professional or personal projects you may be pursuing. While Facebook and Twitter advertising are a fantastic starting point, many people have found that YouTube can not only be a fun and engaging way to reach a broader audience, but also a lucrative one. While you may not initially get the kind of views that PewDiePie versus T Series race get, the leaders in YouTube, your channel will see some big traffic spikes if you follow these three surefire tips to get more views on YouTube.

Use a Tag and Keyword Assistant

Video tags are generally overlooked but an essential part of getting your video seen by as many people as possible. Finding the right tags means the difference between your video showing up at the top of your audience’s Recommended page, and not showing up at all. We recommend this simple guide on How to Do SEO for YouTube to help you as you get started.

A quick and simple way to find the best tags for your YouTube video is to use one of these ,” free web applications; TubeBuddy and VidIQ. These free and easy to use programs show you the best fitting tags for your video based on search ranking, popularity, relevance to your title, description, and even the automatically generated captions on your video. There essential premium versions of these apps, but the free versions are incredibly helpful and provide tons of great features.

Thumbnails. Thumbnails. Thumbnails.

The thumbnail of your video is arguably the most crucial feature of it as a whole, more so than even the content within the video. Users scrolling through YouTube on their computers, phones or tablets will see your thumbnail before they even see your title. However, your thumbnail will never be shown on its own, as YouTube presents many videos at once regardless of what tab a user is on. For this reason, it is important to make your thumbnail pop as much as possible.

One of the most successful ways to attract people to your video is to put words on the thumbnail. Using a brightly colored and eye-catching font will naturally catch a user’s eye more than using basic Times New Roman. Also, make sure these words create intrigue in the viewer. For example, if the title of your video is “How to Get More Views on YouTube, you may want to have words in your thumbnail which say something like “GET TONS OF VIEWS FAST!”

Another great way to catch users’ attention is to include a surprised looking person’s face in the thumbnail. This creates the idea that the contents of the video will create a similar sense of surprise or enjoyment in the viewer and adds to the sense of intrigue. “What could be in this video that’s so surprising?”

Have an Interesting and Concise Title

Besides your thumbnail, your title is going to play the second most significant role in determining who your video gets presented to, and how many people will click on it. Use the most intriguing language you can while still being clear about what the premise of the video is. It is also important to take into account what the people who would want to watch your kind of video will likely be searching for. If you are creating a video about how to increase YouTube traffic, for example, a title like “How To Get More Views” may not do as well in the algorithm as “The Quickest and Easiest Way to Get More Views on YouTube.” It’s essential to make your title stand out among similar videos while not diverging too far from the subject you are discussing.

Follow these three great tips, and you’re sure to watch those view counts climb!

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YouTube

3 Effective Ways to Boost Your YouTube Traffic

by Lior Rozenman
written by Lior Rozenman

YouTube is one of the hottest and most effective online supplements for growing your business and staying ahead of the competition. YouTube is a place where the “you” in your product comes out, and where the passion for what you do can be best communicated to a public that is otherwise inundated with information, options, and online outreach media.

These are three suggested techniques for taking advantages of the benefits of the YouTube opportunity to increase traffic for your website or small business.

1.) Adapting Content: Understand your Audience

Today, younger generations are using YouTube as a viewing channel for information. You need to make your YouTube offering informative to keep young people interested in your sector coming back to your channel.

Map out your target audience with effective profiling: create buyer personas detailing demographics, interests, and buying behaviors so that the widest audience can see the benefits of your amazing product or service!

If you have existing customers, send them surveys. Further, research other businesses in your industry: examine their target markets, check social media for leading questions stakeholders are asking–and generate the solutions!

2.) Contextualize your Call to Action

Establish a unique selling proposition that is easily transferable to video along with a strategic timeline for filming, uploading and promoting each video.

Research indicates that short-form content is best for attracting traffic, with longer content better for those already familiar with your content, such as repeat customers or viewers.

Video format tools for attracting traffic include TrueView In-stream ad, TrueView Discovery and Bumper.

Punctuate your presentation with a strong call to action where you tell people exactly what to do: tell the audience to click the play button and indicate the incentive for doing so:

“To learn more, or to get a unique discount, click the play button.” Don’t be shy! Compel people to take action with you.

Take full advantage of the video description box by adding a description of the content every time you upload something new.

Use the YouTube tools, which you can find and are always developing in YouTube’s Call-to-Action Overlay function.

3.) SEO and White Paper

YouTube is the world’s second largest search engine behind Google. A White Paper for your YouTube channel is necessary, starting with an effective video title and description.

SEO keywords belong in the title, description, and tags, leading with your primary keywords.

The best keywords can be determined through Google Keyword Planner, and informed by secondary research tools including Keywordtool.io, keywordkeg, SerpStats and TubeBuddy.

Now comes your YouTube copy of 500 words, supplemented by a unique YouTube image and links to your source web page, complete with subscribe and view more video links accompanied by unique thumbnail images, as well as cards on each video linking to your product or web page at the end of each Youtube presentation.

Get Ready to Rumble!

This may not sound simple at first, but if you patiently work with each suggestion, and look at similar examples on YouTube itself, you will come out with a powerful optimized YouTube strategy that will increase your traffic and success!

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YouTube

YouTube is Now Removing Spam Accounts Which May Cause a Significant Drop in Subscribers

by Brandon Lee
written by Brandon Lee

YouTube is now warning users that they may see a significant drop in their subscriber count, following the company’s mandate to remove spam accounts.

YouTube began it’s purge on December 13th, according to an announcement released by the company.

“We regularly verify the legitimacy of accounts and actions on your YouTube channel. We’ve recently identified and fixed an issue that caused some spam not to be removed. Today/tomorrow, we’ll be taking action and removing subscribers that were in fact spam from our systems.”

Furthermore, a YouTube representative explained that the highly-popular media company’s efforts to remove spam accounts was done to ensure users that they are building an authentic community.

“We use a mix of industry leading techniques and proprietary technology to identify spam on the platform. Often, these types of actions are meant to make channels look more popular than they actually are.”

This announcement does not exclude YouTube accounts that may have gained spam subscribers unintentionally. While this action could be counterproductive for some YouTube accounts, the company maintains that spammers are intentionally subscribing to YouTube channels in an attempt to “hide their behavior.”

“In an attempt to hide their behavior, spam services tend to subscribe to a variety of channels, instead of just subscribing to the channel that purchased the spam.”

YouTube will regularly review important SEO metrics such as watch time since many spammers do not actively engage with YouTube content.

Channels that experience having their spam subscribers removed will receive a notification that can be seen in Classic Creator Studio or YouTube Studio.

If a channel falls below the 1000 subscriber threshold for YouTube Partner Program (YPP) as a result of this purge, they will subsequently be removed from the program.

Is This a Good Thing?

The effects of this announcement may be bitter-sweet for many YouTubers. However, if you have built an entirely organic audience, this purge shouldn’t affect you in any way.

However, the entire purpose of YouTube spam accounts is to make some channels appear more popular than they actually are. For this reason, there is a high chance that many YouTubers are negatively affected by this news, especially if they knowingly participated in spammy tactics to grow their channels.

To learn more about what this news means for you, click here to review YouTube’s official announcement.

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Pinteresting News on Sizing Images for Ads

by Nishad Jiwa
written by Nishad Jiwa

Pinterest is rapidly morphing into a vibrant platform for existing and upstart businesses. In fact, no longer is the site relegated to just social, hobby and personal pins. As an inherently visual interface, more companies are taking to the network for brand awareness via strategic ads and link-worthy posts.

With this in mind, it is crucial to get your images right for aesthetic and marketing appeal. Remember, you need captivating and compelling pins to entice and engage niche or mass audiences. Therefore, it is essential to choose and size the right imagery for higher visibility, likes and follows.

Think Vertical

When choosing an image for Pinterest, think vertical. Most of the platform’s formats are taller than they are wide. In fact, the folks at Pinterest recommend using a 2:3 aspect for all business-related pins. This may include new marketing campaigns, along with product launches or updated service offerings. This aspect ratio allows for better placement of content and links within your creative pins.

Aspect Ratio

Yes, we’ve all heard this term before across the social media realm. From Facebook to YouTube, the aspect ratio is simply an image’s width as compared to its height. Therefore, a 2:3 aspect ratio equals an image width that is 2/3 its height.

For example: if your pin is 1,000 pixels wide by 1,500 pixels height, this ratio is good to showcase and market your products and services. However, if your image exceeds these specs – it can get blanketed by people’s feeds and the entire pin will not be visible.

Choosing the Right Images

Presentation is everything in the world of social media marketing. In fact, you only get one chance to make a lasting impression on potential clients, customers, and followers. Therefore, your images must speak volumes about the industry, brands, or services you represent. Similarly, they should be visually appealing, while clearly highlighting your products. Here are some key elements of choosing the right images for your pins:

  • Make sure the images stand out in people’s feeds. Use vibrant, clear and attractive visuals to separate your brands from the rest.
  • Give people context about what it is you are offering to the public. For example, you may sell baseball equipment but specialize in metallic bats. Therefore, your pins should reflect these specialties with high-end imagery and storytelling.
  • Avoid stock photos and abstract imagery that offer little to nothing for your brands. Use direct images of your products to keep your social marketing intact and aligned with lead and customer generation.

Learn about Specs

Advertising on Pinterest is not just about uploading images and videos. In fact, the platform assists users with different content formats and specifications. Whether for social media experts, digital marketers, or content specialists, you can select from standard Pins to multi-image carousels. This gives your images more substance, while effectively putting online marketing campaigns into fruition.

Here is a breakdown of a standard pin spec for greater online visibility:

  • Standard pins are compatible with JPEG or PNG images.
  • You can upload images up to 10 MB.
  • As mentioned earlier, the 2:3 aspect ratios (1000 x 1500 pixels) are best for business pins. Pins that exceed these specs will get cut off in user’s feeds.
  • Your title can be up to 100 characters, while your description should not exceed 500 characters. For the latter, put your most important information first since 50-60 characters will show up in user’s feeds first. Similarly, pins without titles will only show the descriptions of the pins. With this in mind, you need captivating titles that will complement your images across all pins.

These are some of the essentials of proper image sizing on Pinterest. You can learn more about organic pins, as well as adding files and attachments using their style guides and recommendations.

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Video MarketingYouTube

3 Easy Video Marketing Tips to Grow Your Business’ YouTube Channel

by Brandon Lee
written by Brandon Lee

It’s no secret that video marketing is a lucrative marketing option for businesses of all sizes. With a minimal investment, you can easily create compelling and engaging videos to post on your business’ YouTube channel. However, many businesses struggle to adequately grow their audience through their YouTube channel.

Even if you are creating quality video content, if you aren’t engaged in the marketing portion of video marketing, your efforts will utterly fail. Achieving steady growth on your YouTube channel requires the implementation of precise marketing methods that will expose your content to interested viewers.

Read on to learn about three easy video marketing tips you can use to grow your business’ YouTube channel.

1. Stay Involved in Your Community

It doesn’t take a rocket scientist to understand that you have to be involved and invested in YouTube to achieve any type of success. It takes a much more concentrated effort to create viral videos than just creating content. You’ll have to actually participate in the YouTube community.

For example, if you are running an eCommerce business, stay updated and involved in YouTube videos that relate to your niche. You can do this by leaving likes on the videos you enjoy, subscribing to other channels, and leaving meaningful comments. By doing this, you can attract like-minded subscribers that realize your authority in your particular niche.

2. Focus on Your Titles

YouTube is the second largest search engine. Accordingly, YouTube operates as a search engine that uses videos as its chief source of content. Similar to how you would optimize the titles of written content online, you will have brainstorm clever topics that will attract interest on YouTube. By no means does this entail creating clickbait titles, but you should strive to create video titles that convey both a particular message and interest among viewers.

To begin, try to create titles that match a potential search inquiry. For example, if your business is selling hair products, try naming your videos based on questions, “How to Achieve Beautiful, Curly Hair”. This title expressed a message and an interest among potential viewers, and YouTube is likely to rank this title considerably if a user types this request into the search engine.

3. Share Your Videos

In today’s digital age, content is aggregated all across the Internet to the extent where you can find a particular viral video on Facebook, YouTube, Instagram, etc. Even if your social media profiles aren’t particularly popular, you should still make the habit of sharing your videos, and here is why.

Sharing engaging videos on social media allows others to interact with your content. This activity promotes both your social media profiles and your video content. To maximize your social media exposure, regularly employ the use of relevant hashtags to align your posts with the interest of prospective users.

Conclusion:

Video marketing is an effective marketing tool for a wide array of online businesses, so there should be no reason why your business shouldn’t begin a YouTube channel. By following the three simple tips above, your business can capitalize on the collective benefits of running a successful YouTube channel.

Did you find this article to be helpful? If so, feel free to share this article on Twitter, Facebook, and any other social media channels.

 

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What’s Up with WhatsApp?

by Nishad Jiwa
written by Nishad Jiwa

WhatsApp recently expanded its capabilities with a myriad of new features. In fact, the popular audio – video – chat platform now offers group calling for up to four people. With WhatsApp joining Instagram under the Facebook umbrella, CEO Mark Zuckerberg announced the new features at the recent F8 Developer Conference in May. This is an annual event that highlights the current and burgeoning trends in the social media universe.

Starting a Group Call

Android and iOS app users can download the new updates for WhatsApp. In fact, here are the essentials of taking advantage of this new multi-person call platform:

  • To start a group call, simply start a usual one-on-one video call.
  • Tap the “add participant” button in the top right of the screen.
  • This allows you to add up to 4 contacts for a social, business or personal A/V conference call.
  • Group calls are encrypted with end-to-end encryption for optimal and secure communications.

While video calling is already available on WhatsApp, the newest feature eliminates the need of having multiple windows open for individual calls. Similarly, it rivals existing video chat apps like Facetime, while creating new ways for people to connect privately with close friends and business associates. With group calling, you can even create video-call groups for your clubs, sports teams, and social rosters.

WhatsApp Continues to Expand

Like Facebook and Twitter, WhatsApp has morphed into one of the largest social media networks in the world. With the recent announcement about the group calling feature, Mark Zuckerberg stated that people had already used about 2 billion minutes of video calling on the app alone. This is an indication that WhatsApp is rapidly becoming the go-to-video calling source for millions of users across the world. However, the main reason why people prefer the app is due to is privacy and encryption protocols. The app also continues to challenge Facebook, which has seen its share of recent privacy scandals.

Here are some more reasons why WhatsApp is slated to become the premier online and mobile communications platform in the months and years ahead:

  • WhatsApp is now the world’s largest fully-encrypted communications network.
  • The app features a convenient online version for users that prefer desktop and laptop access.
  • WhatsApp has enhanced its support for Instagram and Facebook video playback.
  • The app continues to allow YouTube videos to play natively – without forwarding users to the YouTube app on their mobile, wireless and digital devices.

Other Features

In addition to the group calling, the app will also be offering support for stickers in the coming months. This will allow third-party developers to offer more creative ways to enjoy the app. Similarly, WhatsApp will also roll out new group administrator functions. This allows existing group admins to revoke rights from other participants if needed. You will simply access the user in “Group Info”, while selecting the “Dismiss As Admin” features. However, you can use the same portal to make users admins in your private group chats.

With WhatsApp continuing to grow at alarming rates, it’s imperative to add this crucial program to your social media networks. While social in nature, the app is proving to be an effective tool for business and client communications as well. So much so that more people downloaded WhatsApp in the last six months than Skype and other popular audio-video-chat interfaces.

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Video MarketingYouTube

Video Marketing- Using YouTube

by Rolando Herrera
written by Rolando Herrera

You may wonder how some companies attract so many views on YouTube. It might look easy and for some, it can be but there are some things to keep in mind when attracting traffic to your company and website using YouTube.

YouTube is a great way to share a video but the video needs to be optimized in order to share your video effectively in the mainstream.

Successful entrepreneurs have found that using YouTube to market their business is one of the easiest and smartest ways to get started. You can piggyback off of users on YouTube by having them mention your video in their video. Audiences who like their products would most likely be interested in yours as well. You can offer free services if they mention your business.

As an example, if you do fashion and beauty, you can hook up with a successful stylist or makeup artist. Have yourself be a part of their video. Create tutorials and then make sure that you link those videos back to your website in order to turn your views to sales.

Use the analytics that comes with YouTube in order to see where your traffic is originating from and use that to optimize your video accordingly.

Online marketing using YouTube has become saturated, so you want to be noticed and be different from everyone else out there. You should use humor, the most creative graphics possible, and by any means necessary make it memorable. You don’t want to only point out the best in your company or your company advantages, but what makes it better and different from all the other companies out there.

Use your customers to help tell the story of your business. Your customers will want to because it features them and their product or services. This is a great way to market as people want to work with people they feel they can trust. Not only do you create a trust but you can leverage your customer’s online network for yourself as a result of their involvement in your video. Referrals speak volumes about customer experience and will give you the edge in your industry.

YouTube videos are easy to create and publish, and you can use programs like Powtoon to develop them. If you need help you can also reach out to companies that specialize in the creation of YouTube videos and there marketing.

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Social Media is Here: Embrace It

by Rolando Herrera
written by Rolando Herrera

Technology is a part of the daily fabric of today. What once seemed to be a fad, with beginnings in chat rooms, hubs, and then later on places like MySpace, has evolved into a trend that’s integrated itself within the conveniences that came with its evolution.

We are now through digital networks able to connect to family, friends, and acquaintances anywhere in the world. So why not take advantage of this connection to create and grow a business?

What is a business but the exchange between one person and another?

It’s therefore important for businesses to see that no matter what industry they’re in, the personalization of their brand through a digital network will help them connect with their audience.

It’s important to be aware of the multiple social networks and to capitalize on their success to capitalize on all the rewards available.

Below are a couple of statistics:

Facebook

  • 1.15+ Billion Users
  • 345 Million Users Check their account more than 5 times a day

Twitter

  • 500+ Million Users
  • 400 Million Tweets sent out per day

Google +

  • 500+ Million Users
  • The +1 button is served more than 5 billion times per day

LinkedIn

  • 238+ Million Users
  • Over 1 Billion LinkedIn Endorsements

Instagram

  • 130+ Million Users
  • 5 Million photos uploaded every day

Pinterest

  • 70+ Million Users
  • More than 69% of users are female

Other Important Numbers

  • 1 Billion Unique Monthly Visitors on Youtube
  • 4.2 billion people use mobile device to access social media sites
  • Social Media is The Top Internet Activity: Average American spends more than 37 minutes a day on social media more than any other internet activity including email.
  • Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC according to digital insights

There are many benefits to Social Media like:

  • Lead Generation
  • Higher Search Ranking
  • Business Partnerships
  • Reduction in Marketing Expenses
  • More Sales
  • Analytics on your Audience

Just because Social Media is effective and easier to build a business on doesn’t make it easy to manage consistently. However, there are many tools that your Social Media Marketing Company can provide you with that can facilitate the persona and interaction of your business.

Make the most out of technology, get on this trend and capitalize on the possibilities.

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