For businesses at all levels, video is the newest marketing frontier that has gone largely untapped. As companies divert more and more resources to digital marketing, video platforms like YouTube offer incredible rewards for those who invest in it. But for marketers who have never used YouTube, getting started can seem daunting, particularly when you don’t have a solid plan for how video can help you meet your short- and long-term goals. With a bit of time, effort, and a clear plan for growth, YouTube can reap big rewards for companies. Here are five ways YouTube can be a force multiplier for a digital marketing plan. 1.) Video Gets More Eyeballs As consumers and companies have gone digital, the simple…
