One of the most underrated aspects of online marketing is video marketing. Video marketing is an effective marketing approach that gives businesses the opportunity to advertise their products or services in front of a video audience. With lucrative avenues such as YouTube and Facebook, businesses are now able to share their personal videos in front of millions of people.
Still, video marketing is an entirely fresh concept that many businesses still haven’t mastered. In fact, some businesses aren’t even using video marketing to boost their marketing objectives at all. Granted, pursuing a particular marketing route incurs a large investment that many businesses are uncomfortable making if they aren’t aware of the pros and cons of a particular investment.
Here are the four key reasons why video marketing is a great investment for your business.
1. Video Marketing Increases Conversion Rates
It’s no secret that videos are taking over the Internet. According to Hubspot, installing a presentation video on your landing page can increase your conversion rate by 80%. Unlike written content, great and compelling videos easily connect with your audience and keep them interested enough for you to make an effective sales pitch.
By including a few videos on your website, you can gradually increase your conversion rates by presenting yourself, or your business, as a credible image that offers products and services that are suitable to your audience’s needs.
2. Videos Can Boost Your Email Marketing Campaigns
It’s a common fact that everyone receives emails. As a result, it can be a challenge encouraging others to read your emails. However, adding videos in your email marketing campaign can lead to a 200-300% increase in your email’s click-through rates. Watching videos is arguably less time-consuming and more interesting than reading emails, and it presents your audience with a more compelling message.
3. Creating Videos Nets a Perfect ROI
Other forms of internet marketing, such as SEO and link-building, require a substantial investment in order to see any significant gain. Conversely, video marketing is a relatively simple marketing route to invest in and provides businesses with a near-perfect return on investment.
Although it takes time to see significant results from your video marketing campaign, creating videos are simple and don’t require a large investment. As a matter of fact, anyone can create a video to post on YouTube and Facebook and receive decent exposure. From there, it’ll be up to you to monitor your budget and appropriately market your videos on social media, your website, and the Internet.
4. Search Engines Adore Videos
Search engines are always crawling the web to search for meaningful content that’s popular with viewers. Unlike written content, videos attract more viewers and longer page-views. Also, YouTube is the world’s second largest search engine, and it’s home to billions of videos that receive attention every day.
Placing your videos on YouTube may not guarantee you overnight stardom, but it’s more likely for your videos to be featured on major search engines that pertain to a specific search inquiry.
Video marketing is one of the most effective avenues of internet marketing, providing businesses with a variety of unique benefits and advantages. Therefore, investing in video marketing could prove to be a worthwhile investment for your business if you’re creating consistent and compelling video content.
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