Video Marketing

For businesses at all levels, video is the newest marketing frontier that has gone largely untapped.

As companies divert more and more resources to digital marketing, video platforms like YouTube offer incredible rewards for those who invest in it.

But for marketers who have never used YouTube, getting started can seem daunting, particularly when you don’t have a solid plan for how video can help you meet your short- and long-term goals.

With a bit of time, effort, and a clear plan for growth, YouTube can reap big rewards for companies. Here are five ways YouTube can be a force multiplier for a digital marketing plan.

1.) Video Gets More Eyeballs

As consumers and companies have gone digital, the simple truth is that video gets more shares and more eyeballs on companies’ products.

The “viral” component of video offers an exciting outlet for content to spread across social media channels and organically reach new consumers. For digital marketers, that kind of native reach is rare for written content, making click-worthy video a great investment.

More importantly, YouTube videos are easily shared across platforms, giving marketers even more reach.

2.) Drum Up Feedback from Users

Digital marketers will tell you that receiving feedback from consumers is one of the toughest tasks in a solid marketing plan. Video platforms make that challenge easier.

Sites like YouTube allow a closed or open forum for videos, giving marketers an opportunity to hear from consumers what they like or don’t like and even answer questions and form leads.

As with any social media platform, consumer outreach is crucial, and YouTube offers the same “community” aspect as other social media.

3.) YouTube Ads Bring in Revenue

Ask any influencer, YouTube ads are a solid business model.

If a company is wary of spending the time and money to pivot to video, the ad model on YouTube can help offset some of those costs or even turn a profit if users keep coming back to a channel’s content.

As with any advertising campaign, YouTube ads can be fickle and revenue may take some time to roll in. However, the platform does offer a benefit for those concerned about price.

4.) SEO Works on YouTube

Like just about any other content channel, SEO is a major tool on YouTube videos.

A company’s descriptions on YouTube can help boost a video’s ranking on search engines and get your content in front of more eyes.

As part of a strong SEO plan, YouTube can help position a company well for users looking for quality content.

5.) Playlists Help Users Keep Coming Back

A great feature of YouTube is the ability to create channels and playlists with “subscribe” buttons for users.

That means if a user likes one video, they can automatically receive those videos in their private feeds, taking some of the guesswork out of marketing each video.

Influencers will tell you that subscribers and followers are the lifeblood of a strong YouTube channel, and that rule works the same way for marketers.

It’s no secret that video marketing is a lucrative marketing option for businesses of all sizes. With a minimal investment, you can easily create compelling and engaging videos to post on your business’ YouTube channel. However, many businesses struggle to adequately grow their audience through their YouTube channel.

Even if you are creating quality video content, if you aren’t engaged in the marketing portion of video marketing, your efforts will utterly fail. Achieving steady growth on your YouTube channel requires the implementation of precise marketing methods that will expose your content to interested viewers.

Read on to learn about three easy video marketing tips you can use to grow your business’ YouTube channel.

1. Stay Involved in Your Community

It doesn’t take a rocket scientist to understand that you have to be involved and invested in YouTube to achieve any type of success. It takes a much more concentrated effort to create viral videos than just creating content. You’ll have to actually participate in the YouTube community.

For example, if you are running an eCommerce business, stay updated and involved in YouTube videos that relate to your niche. You can do this by leaving likes on the videos you enjoy, subscribing to other channels, and leaving meaningful comments. By doing this, you can attract like-minded subscribers that realize your authority in your particular niche.

2. Focus on Your Titles

YouTube is the second largest search engine. Accordingly, YouTube operates as a search engine that uses videos as its chief source of content. Similar to how you would optimize the titles of written content online, you will have brainstorm clever topics that will attract interest on YouTube. By no means does this entail creating clickbait titles, but you should strive to create video titles that convey both a particular message and interest among viewers.

To begin, try to create titles that match a potential search inquiry. For example, if your business is selling hair products, try naming your videos based on questions, “How to Achieve Beautiful, Curly Hair”. This title expressed a message and an interest among potential viewers, and YouTube is likely to rank this title considerably if a user types this request into the search engine.

3. Share Your Videos

In today’s digital age, content is aggregated all across the Internet to the extent where you can find a particular viral video on Facebook, YouTube, Instagram, etc. Even if your social media profiles aren’t particularly popular, you should still make the habit of sharing your videos, and here is why.

Sharing engaging videos on social media allows others to interact with your content. This activity promotes both your social media profiles and your video content. To maximize your social media exposure, regularly employ the use of relevant hashtags to align your posts with the interest of prospective users.

Conclusion:

Video marketing is an effective marketing tool for a wide array of online businesses, so there should be no reason why your business shouldn’t begin a YouTube channel. By following the three simple tips above, your business can capitalize on the collective benefits of running a successful YouTube channel.

Did you find this article to be helpful? If so, feel free to share this article on Twitter, Facebook, and any other social media channels.

 

You may wonder how some companies attract so many views on YouTube. It might look easy and for some, it can be but there are some things to keep in mind when attracting traffic to your company and website using YouTube.

YouTube is a great way to share a video but the video needs to be optimized in order to share your video effectively in the mainstream.

Successful entrepreneurs have found that using YouTube to market their business is one of the easiest and smartest ways to get started. You can piggyback off of users on YouTube by having them mention your video in their video. Audiences who like their products would most likely be interested in yours as well. You can offer free services if they mention your business.

As an example, if you do fashion and beauty, you can hook up with a successful stylist or makeup artist. Have yourself be a part of their video. Create tutorials and then make sure that you link those videos back to your website in order to turn your views to sales.

Use the analytics that comes with YouTube in order to see where your traffic is originating from and use that to optimize your video accordingly.

Online marketing using YouTube has become saturated, so you want to be noticed and be different from everyone else out there. You should use humor, the most creative graphics possible, and by any means necessary make it memorable. You don’t want to only point out the best in your company or your company advantages, but what makes it better and different from all the other companies out there.

Use your customers to help tell the story of your business. Your customers will want to because it features them and their product or services. This is a great way to market as people want to work with people they feel they can trust. Not only do you create a trust but you can leverage your customer’s online network for yourself as a result of their involvement in your video. Referrals speak volumes about customer experience and will give you the edge in your industry.

YouTube videos are easy to create and publish, and you can use programs like Powtoon to develop them. If you need help you can also reach out to companies that specialize in the creation of YouTube videos and there marketing.