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Winning SEO Content Strategies for the Remainder of 2019

by Pythagoras Matko
written by Pythagoras Matko

2019 has been a banner year for search engine optimization (SEO) campaigns. In fact, many webmasters and brands adopted best-practices to produce measurable results this year. While SEO trends continue to evolve, the emphasis on streamlined content remains pivotal in achieving higher visibility across Google. Similarly, many companies are investing in digital campaigns geared towards positive user experiences. With six months left to go, there are still ways to attract and engage new clients to your products and services.

Here are the most important facets of SEO so far this year:

  • Great user experiences across multiple platforms and networks.
  • High-quality content that is centralized, thought-provoking, and gives folks something to take away with.
  • Mobile optimized websites, blogs, and online stores with faster page/download speeds.
  • Acquiring natural – organic links that accentuate any pay-per-click (PPC) advertising campaigns.
  • Not rely on social media to build brand visibility and awareness. Instead, many brands are churning out content that is industry-specific, relevant, and insightful for their readers and users.

Google Marketing in 2019

While Google remains the most popular search engine in the world, it continues to update its algorithms to correlate with the current trends. With this in mind, Google has called on all brands to produce in-depth content that answers questions and serves the needs of your users. No longer is creating content for the sake of content acceptable across Google’s SEO services. Instead, your content must now meet the following in order to remain or become competitively viable:

  • Create pages for users and not search engines. Remember, reader engagements drive web traffic, lead generation, and potential revenue for your brands.
  • Don’t deceive your clients, customers, and new users. Always provide precise, concise, and truthful content that meets the needs of your bases across the web.
  • Always abide by Google’s White Hat criteria to secure higher page rankings and visibility on Google. Avoid tricks of Black Hat techniques (misleading titles and click-bait) to improve search engine rankings – this can get your site and pages permanently banned from Google and other search engines.
  • Use your own photos of products and brands within the content. Try to avoid common stock imagery which may be in use by competitors and other brands.
  • Develop content that is unique, enticing, and engaging across the board. Make your website stand out from others within your field, sector, or niche.

Set aside some funds to invest in a sound and effective SEO campaign. This can help your brand grow and flourish – especially if you are pressed for time. Your local advertising agency has the tools and expertise to help your company catch up in 2019. It’s as simple as reaching out to them to discuss your online marketing and brand expansion goals.

Best Practices for Content in 2019

If your brands are struggling this year, you may want to rethink your existing strategies. Again, the valuable context within the content is everything in 2019. No truer is this than when it comes to meeting Google’s quality standards. In order to build better user engagements and experiences, here are some content essentials that continue to soar in popularity:

Long-Form Content

Long-form content is once again the norm in the world of SEO marketing. You should aim to produce 1,500-2000 word posts that are engaging and full of substance. Add relevant social media links as well as strategic keywords to boost site traffic and increase conversion rates. Your content needs to establish your brands as helpful resources in the industries they serve. Similarly, it must evoke emotions while inspiring thoughts and questions. This can only lead to longer stays on your pages which help reduce bounce rates and increase visibility. Here are a few more things to keep in mind when developing brand content:

  • Provide solid recommendations for your readers. Give them helpful links, resources, and links back to your products and services.
  • Make sure your content is unique and different with each post. This will set you apart from competitors and help users cut through the clutter.
  • Stay abreast of all the current SEO trends and developments. This will give you and your brands the edge on promoting content to core, niche, geo-specific or mass audiences.
  • Scale your content plan if targeting smaller audiences. However, you can increase promotions via paid ads, e-mail automation, and especially social – mobile media platforms.
  • Make sure to match your content to user intent. This gives validity to keywords while ensuring your information is valuable to those that demand and need it to the most.

Snippet Content Optimization

Featured snippets are now what most SEO plans strive to achieve. This, of course, is rank #0 or enhanced results on top of organic results. In the past, most brands fought to reach the number one spot in the SERPs. This is no longer the case due to snippets providing detailed information like titles, descriptions, bullet lists, and content that differs or aligns with brand intent.

Snippets are essentially teasers that entice users to click through the content. This lets them access information without ever leaving Google. The best part is that snippets appear in voice search results as well. This gives users substantial information and timely answers to their queries and concerns. Therefore, it is important to optimize your content with snippets in mind to increase user engagements. Here are some ways to try and secure the coveted zero ranking spot on Google:

Be Direct in your Content

High bounce rates occur when your content is too lengthy or does not entail valuable information. While long-form content is important these days, you still have to get to the point. In fact, avoid writing long, wordy introductions before you address the topics in the titles of your posts. Give your readers precise information right away – this will keep them on your pages longer and may increase conversion rates and clicks.

Always perform keyword research to see which words your competitors are not using. With keyword optimization, you can stay ahead of the pack and get featured snippets. It’s also important to break down your content with bullet lists for better accuracy and flow. Google loves including lists within featured snippets; makes it easier for users to scan and digest content. You can even use FAQs to provide answers to stock or common questions. Featured snippets tend to pick up FAQs if they are in an easy form and able to capture within the boxes.

These are some of the ways to enhance your SEO content for the remainder of 2019. Again, let a professional agency take care of these content enhancements if you simply do not have the time.

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3 Powerful Strategies To Boost Your Blog Click Through Rate
Blog PostsConversions

3 Powerful Strategies To Boost Your Blog Click Through Rate

by Justin Davin
written by Justin Davin

There are a lot of dynamic variables one must keep in mind when undertaking Search Engine Optimization.

One of which is increasing the number of clicks to your web page within the Google results list (click through rate).

We’ve pieced together 3 powerful tactics you can start implementing to help fatten up your click-through rate metrics.

 1.) Inflate Your Title

Let’s say you’re not the best cook and your search intent is to find a web page that provides easy recipes.

Take a look at these two organic results.

Which one would you be more likely to click on?

Figure 1 300x56 - 3 Powerful Strategies To Boost Your Blog Click Through Rate

or

 

Figure 2 300x72 - 3 Powerful Strategies To Boost Your Blog Click Through Rate

The second one of course.

If you are searching for ‘easy recipes’ the more ridiculously easy the better right?

This title is using what are known as ‘power words’

Power words add an element of over exaggeration to your blog titles which makes them practically beg for attention.

For an exhaustive list of power words to choose from click here

2.) Embarrass The Searcher

Admitting you have made a mistake is never fun, and usually very embarrassing.

Realizing that you are making a mistake as early as possible is ideal since it could avoid possible public embarrassment.

Take a look at these two organic results:

Figure 4 300x51 - 3 Powerful Strategies To Boost Your Blog Click Through Rate

and

Figure 3 300x71 - 3 Powerful Strategies To Boost Your Blog Click Through Rate

Which of these two results would you be more inclined to click on?

The first one right?

‘If I am having trouble losing weight maybe it’s because I am doing something wrong?’

‘Maybe there’s a stupid mistake I am making that’s preventing my weight loss!”

These are the typical thoughts that might race through a searcher’s mind when they see this title.

The psychological power behind this tactic is that it plays upon the fear humans have of being classified as a loser.

It is this subconscious fear that motivates searchers to click on such results.

3.) Provide Value

Ask yourself :

Why should a searcher click on your link?

What value will you be providing?

Never forget that the entire Google algorithm is built upon the principle of meeting searcher intent.

In other words, Google wants searchers to find the information they are seeking as quickly as possible.

If your webpage successfully satisfies searcher intent, Google rewards you with golden SEO points!

Your title is an opportunity for you to scream out to the searcher that you have what they are looking for and it is amazing!

Take a look at some of these web results:

Figure 5 300x49 - 3 Powerful Strategies To Boost Your Blog Click Through Rate

This result to the search query “Stargazing” claims that it provides 100 things to identify in the sky within a beginners guide.

 

Figure 6 300x51 - 3 Powerful Strategies To Boost Your Blog Click Through Rate

This result to the search query “Snowboarding Tricks” is offering a comprehensive list of tricks ranging from intermediate to advanced.

The value that is being offered on the web page’s of the above two results is clearly indicated within the titles.

Just keep in mind that if you are promising to provide value in your blog title, make sure you deliver it!

Otherwise a searcher will click on your page, skim through it and then click out of it to find something more wholesome.

This would result in negative SEO and decrease your ranking.

If your primary focus is to create content that meets searcher intent, you will not have to worry about that.

Final Thoughts

If your webpage boasts amazing content but you are struggling with improving your Google ranking It may just be a matter of slightly tweaking your title.

Incorporate these 3 powerful tactics to make your titles impossible to resist!

Sources

  • Moz
  • Conversion XL
  • Hubspot
  • Optin Monster
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ConversionsSales

Want More Sales? 3 Proven Ways to Boost Your Site’s Conversion Rate

by Tom Bowen
written by Tom Bowen

From entrepreneurs to Fortune 500 companies, everyone wants to improve their conversion rate. However, to actually be successful at this, you have to actually properly identify the obstacles that are deterring you from converting more consumers and make improvements.

Sounds easy, right?

Well, if you think so, you’d be mistaken. Achieving the perfect conversion rate is the Da Vinci code of internet marketing. It requires a lot of patience and time to optimize your website so it can become the perfect funnel for incoming leads.

Fortunately, I’m going to save you a lot of time by giving you three proven ways you can boost your site’s conversion rate and gradually increase your online revenue.

1. Enhance Your Site’s Personalization

A boring and useless website is. . . well, boring and useless. However, many businesses don’t fully grasp this concept. If your website isn’t personalized specifically for each individual lead, then you’re completely missing the mark.

According to a report from Forrester, 68% of businesses have made personalizing web experiences a top priority. So, what does this exactly mean? Let’s look at one example.

Have you ever visited a website and kept getting pop-ups encouraging you to sign up for their newsletter or buy their product?

I have and this is very frustrating. These pop-ups, at the wrong time, can send your prospects straight to your competitors. However, if you personalize your pop-ups a bit more, they can actually be effective tools for increasing your conversions.

For example, if one of your site visitors attempts to leave your site, you can utilize an exit intent pop-up to retain them and make them more likely to do business with you.

Take a look.

exit popup examples5 - Want More Sales? 3 Proven Ways to Boost Your Site's Conversion Rate

As you can see, this pop-up is more personalized to make a site visitor think twice before leaving your website, and even if they do leave and fill out the form, you’ll still gain their email address to reach back out to them.

2. Perform Regular A/B Tests

Performing experiences reduces the risks of making guesses about your site. If you can conduct an A/B test that proves that a certain landing page layout is more effective at increasing conversions than your original one, then you’re basically on track to capturing more leads.

If you want to begin making your own experiments, here are some areas you should focus your testing on.

  • Pricing – The prices of your products or services may be too high, or even low, to encourage a prospect to make a purchase.
  • Headlines – Your current headline may not be convincing enough. You can try rewriting different versions of your headlines to see a noticeable change in results.
  • Offers – Do your prospects like you talking about your products or services a certain way, or do they prefer purchasing in a bundle. You’ll never know if you don’t test.

3. Remove all Obstacles

If you’re running an online business, then you’re going to just have to accept the fact that your prospects will always be skeptical when doing business with you. This cynicism can stem from them having to give their money to a complete stranger or them having a lot of other options to choose from online.

Whatever the case may be, it’s important for your website to convince your prospects that you hold the keys to the solution to their problem or desire. For example, if a potential customer is worried about the prices you have, create a price comparison chart on your site to show them that your products are ideal for their budget.

If a potential customer is worried that your service won’t work for them, add a testimonials section to your site to show them otherwise. Overall, you’ll need to remove any doubts and obstacles from the minds of your prospects in order to make them feel more comfortable doing business with you – thus increasing your conversion rate.

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