SEO

Organic Search Sees Largest Growth Rate in Over 2 Years

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Most visitors find their way to your website through organic search or paid ads. In the past, clicks through organic search have been quite low. Paid ads are generally featured at the top of the SERPs(Search Engine Results Page) and organic results appear below these ads. This is why most users notice the ads first and click on them. However, according to research conducted by Merkle, organic search has seen substantial growth in 2017 after two years ...

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SEO Checklist- Check it Off!

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Search engines like Google, Yahoo, and Bing are constantly changing their algorithms. This happens as people expect and look towards a better user experience. So with the many changes being made It’s important that your website Is up to date with the world of SEO and its do’s and don’ts. If you’re not constantly working on SEO you will fall behind on your competition.

The following checklist should help you get back in the game and on ...

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What Does Technical SEO Consist of?

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When people first think of the word SEO, they get a bit hesitant because they’re not sure what it means or what all goes into SEO let alone technical SEO. While traditionally SEO refers to the content that goes into whatever work you’re doing, technical SEO is a bit of the opposite. Technical SEO has to do less with the content of the material or project you’re working on and more of the work that you do the ...

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Making SEO Part of the Business Culture

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One thing that hasn’t always gone hand in hand happens to be SEO and the business culture. For whatever reason, despite years of trying to merge the two successfully, many businesses have struggled with this concept. It’s quite unfortunate as if you can successfully merge the two together, you can really grow your business and make a world of difference with the success of the company and the outcome that you’ve been wanting to achieve along the way ...

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Costly SEO Mistakes

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SEO is a very important aspect of online marketing and the field is a very complex one. In addition, there are constant changes taking place in it and even the most experienced SEO specialists may not be able to give you a firm answer when it comes to processes being followed or the changes and updates that have been released. Here are some SEO mistakes that can cost site owners vital traffic:

  1. Building all the links on ...
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Click-through Rates and Their Effect on Organic Rankings

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When you’re analyzing your website’s performance, you pay keen attention to your click-through rates (CTR). Many people think that the CTR affects their site’s organic rankings amongst the SERPs. You might think that if you have higher organic CTR, you’ll rank higher in search results. However, research indicates otherwise. According to some, CTR has virtually ...

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Yahoo! Might Turn the Google Search Engine Way

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It was back in April when Yahoo! and Microsoft revised their partnership agreement. Yahoo! got the freedom to enrich the user experience with results from other providers. Recently, Microsoft announced a 10-year collaboration with AOL in which Bing would power AOL’s search results and ads. It’s clear that the relationship between Yahoo! and Microsoft is ...

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How to Learn From, But Not Follow Competitors

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Linking is a vital aspect of SEO and allows for a greater reach and a wider target audience. You need to recognize that linking brings traffic to your website via content published on other websites and blogs. If the content is sound and the sites published are reputable, they can be a great medium for ...

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A Keyword Strategy is Important for Success

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Online marketing is a lot more than just incorporating a PPC campaign or building links and sending emails- it’s a little bit of all these things, but it’s also a lot about following a very customer-centric keyword strategy. It’s a known fact that comprehensive keyword research is a crucial aspect of designing a successful SEO ...

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So You Hate SEO? Here are Some Tips to Make You Love It

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Business owners have a love-hate relationship with SEO. Do those keyword links, link straight to your stress levels and do you wish you lived in a pre-SEO world? Paradoxically, you also know that you can’t really avoid it – not if you want that much sought-after traffic to your site to boost profitability. Here are ...

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