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3 Essential SEO Strategies to Focus On This Year

by Tom Bowen
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I know!

Every day, it seems like the concept of SEO is being shoved down your throat and there doesn’t appear to be any end in sight. Well, that’s just something you’re going to have to get over.

SEO is extremely important because it helps you build real estate online, attract more leads and sales, and interact with online customers. However, you probably knew that already.

One of the biggest problems for online businesses is navigating the complication world of search engine optimization, and it’s not really their fault. There are so many articles and guides online that tell readers to “do this” and “do that”, so it can be confusing and downright frustrating to locate key SEO strategies that actually work for them.

Fortunately, this article isn’t going to get into any of that. I encourage you to read on to learn more about these three essential SEO strategies you should be using in 2019.

1.) Use On-SERP SEO

Do you want to know something disturbing?

The founder and CEO of SEOmoz Rand Fishkin shared some interesting data at last year’s BrightonSEO conference that explicitly showed the decline of mobile and organic clicks, as well as the upturn of “no click” searches.

Basically, his data expressed that people aren’t really accessing websites to find information. They are instead finding information relatively in the SERPs, which is a phenomenon that he called “On-SERP” SEO.

Although his findings are still theories, it does make a lot of sense. For example, if someone wants to find out the penalties of not paying taxes for three years, they will usually find the answer on a snippet on Google or any other search engine.

And, that’s it! Law firms that represent people in tax troubles or accountants that can answer this question on a rich snippet can take advantage of millions of people are seeking assistance with their tax crisis. So, that brings me to the crux of this point.

Your #1 SEO goal should now be to answer questions instead of primarily going after keywords. The earlier your site appears in a prospect’s buyer journey, the better.

2.) Improve Your Site’s Technical Health

This strategy is fairly simple. Make sure that your website is healthy at all times. Otherwise, you could be hemorrhaging prospects and potential customers by the second. If you’re not sure of where to start to begin improving your site’s technical health, here are some ways you can get started.

  • Monitor and improve your site’s page speed
  • Ensure that your site is mobile-friendly
  • Don’t duplicate content on your own site
  • Avoid rendering issues if you’re using JavaScript

These simple tips should put you on your way to augmenting your site’s health. If you want to obtain a more comprehensive analysis of how your website is performing, then you should receive an SEO audit from a trusted SEO professional.

3. Don’t Stress Over Voice Search

In 2018, there are thousands of blog posts that urged readers to leverage voice search. However, there is actually no way you can track your progress with voice search. What I’m trying to say is that the hype surrounding voice search may be overblown.

Therefore, while voice search is still important to capitalize on, you can receive a higher return on your investment by employing proven SEO strategies such as:

  • Using AMP
  • Creating video content
  • Connecting with Influencers

Overall, it’s essential to distinguish the effective SEO techniques from, well . . . the rest.

This guide should help you understand which SEO strategies you should give more of your priority to in 2019.

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