For businesses in 2019, the competition is stiff. It’s rare that you ever encounter a niche where you can dominate the industry uncontested without someone offering a comparable product or service. Because of that, it is imperative that you come up with some marketing ideas that are going to allow you to reach the most potential customers.
However, what if you have a shoestring marketing budget or no budget at all? In this article, we’ll talk about ideas for marketing your services and products that are absolutely free.
Search engine optimization is something that you can potentially do for free, and if you want your website to reach the top of the Google rankings, then it’s something you’ll need to master. It’s true that you can hire an SEO company to do the work for you, but if you have no budget then that’s not a viable option. By learning fundamental SEO techniques like keyword research, setting up your site in an intuitive way, and speeding up your page load times, it’s much more likely you’ll be able to drum up some new business.
Social media, like SEO, is something that you can pay others to do for you, but you can also learn how to do it yourself. The overwhelming majority of social media platforms are free to join. These platforms make their money by raking in the advertising dollars, but there’s nothing to say that you have to pay to advertise there. If you don’t have the money to advertise on platforms like Facebook, then you can still send out regular posts that are representative of your brand and promote your products.
By claiming your company on Google My Business and similar sites, it lends some online legitimacy to your brand. These listings cost nothing, and when people go online to look for various services or products, they’re probably not going to find you if you don’t take this fundamental step. Be sure that all of the information for your company is consistent across all the sites where it is listed.
Some business entities don’t think about YouTube as a social media option, but that’s precisely what it is. YouTube also has seen rising engagement numbers in the past several years. You can make yourself some videos for your company’s YouTube channel that have a sizable budget and lots of special effects and slick editing. However, you can also make a free video with no more than a good script, some of your employees, and an iPhone.
As long as your videos are clever and unique, they have a chance of going viral. They’re also a great chance to demonstrate to the world what your brand is all about, so be sure to strike the tone that you’re trying to convey for your company.
You can also promote your business by doing such things as creating stimulating content for your website and featuring some professional-quality pictures rather than stock images. While marketing is easier with a huge budget, you can get along fine without one. It helps if you meet with your team to brainstorm and come up with some creative options as you try for maximum brand visibility.